Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “COVID and the Message that Cried Wolf”
September 16, 2020

COVID and the Message that Cried Wolf

With full color production inkjet, advanced composition, and customer facing message management tools readily available, sophisticated variable messaging is not a technical challenge. The problem is that companies have been teaching their customers to ignore the message areas for years, and now they need them to pay attention.
Featured image for “How the Sales Cycle Has Changed – Video”
September 3, 2020

How the Sales Cycle Has Changed – Video

Lois shares her insights on changes in the sales process as well as changes in sales training to get teams the tools and tactics they need.
Featured image for “The Data Says Digital is Better with Print”
August 19, 2020

The Data Says Digital is Better with Print

Tim Curtis of CohereOne delivered a data-driven and compelling presentation on the value of print in the multi-channel direct marketing ecosystem at the 2020 Inkjet Summit. Learn how print improves digital campaigns and how you can benefit.
Featured image for “Catalog Marketing in a New Retail Reality”
August 11, 2020

Catalog Marketing in a New Retail Reality

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.
Featured image for “Why Business Color Won’t Cut It for Transaction Print”
August 5, 2020

Why Business Color Won’t Cut It for Transaction Print

Direct mailers are heavily invested in inkjet. In the US 42% of direct mail page volume runs on inkjet – that’s only 6% behind offset and growing. Now, commercial printers
Featured image for “Canon ProStream 1800 Overview – Seeing is Believing”
July 15, 2020

Canon ProStream 1800 Overview – Seeing is Believing

This week Canon launched the ProStream 1800, increasing productivity and successfully shifting the break-even point between offset and inkjet will exceeding the offset color gamut.
Featured image for “Pat and Elizabeth on Essential Software”
June 25, 2020

Pat and Elizabeth on Essential Software

Pat and Elizabeth discuss all the places where software is essential in an inkjet environment, emphasizing that software is what turns you from just someone who owns a press into an inkjet innovator. However, in order to grow your business by enhancing your workflow, you first need to get the right software for your particular needs.
Featured image for “Miyakoshi Flexes Its Packaging Muscles”
June 25, 2020

Miyakoshi Flexes Its Packaging Muscles

Miyakoshi Printing Machinery Co., Ltd. (Miyakoshi), launched the MJP30AXF web-fed digital inkjet press focused on the short-run, flexible packaging market.
Featured image for “Packaging Innovation – Inside Out with Inkjet”
June 24, 2020

Packaging Innovation – Inside Out with Inkjet

Last week, David Zwang, Editor of WhatTheyThink and Mary Schilling, Partner at Inkjet Insight provided an overview of new and exciting developments coming to market that address packaging during Inkjet Insight’s Inkjet Innovation week. Here’s an overview of top trends and market entrants in all segments of inkjet for packaging.
Featured image for “What’s Happening in Sheet-Fed Inkjet?”
June 23, 2020

What’s Happening in Sheet-Fed Inkjet?

Get a high-level synopsis of the webinar “Opening New Markets with Sheet-Fed Inkjet Innovations,” covering the varied approaches to the market based on sheet size, print application segment and buyer profile. If your interest is piqued, you can listen to the full webinar and download the presentation for more details.
Featured image for “Hot Topic: Global Graphics Direct”
June 15, 2020

Hot Topic: Global Graphics Direct

Learn how Global Graphics Direct software cuts out the middle-man in data transfer ushering in a new generation of speed and efficiency for inkjet OEMs and their customers.
Featured image for “Sun Chemical and DIC Corp. Acquire Digital Inks Business from Sensient Technologies Corp.”
June 3, 2020

Sun Chemical and DIC Corp. Acquire Digital Inks Business from Sensient Technologies Corp.

Press Release from Issuing Company PARSIPPANY, N.J., USA – June 2, 2020 – Sun Chemical and its parent company, DIC Corporation, have entered into a definitive agreement to acquire 100
Featured image for “Using Personas to Understand Post-COVID Customers”
May 21, 2020

Using Personas to Understand Post-COVID Customers

We know that the print industry needs to get back to marketing our services, and we need to help our customers get back to marketing their services, but how do we adapt our marketing and our services to our new reality?
Featured image for “Putting the Pieces Together”
April 22, 2020

Putting the Pieces Together

Roger Serrette the Customer Experience Center Director for Ricoh USA shares with us how he is managing in quaratine.
Featured image for “Global Strategy from my Living Room – Kevin Shimamoto”
April 20, 2020

Global Strategy from my Living Room – Kevin Shimamoto

As the first members of the Inkjet Insight team began to shelter in place due to COVID-19, I asked them to share their personal stories. In our series “Profiles in
Featured image for “Inkjet Tip: Head Capping is Worth More than a Spit”
April 11, 2020

Inkjet Tip: Head Capping is Worth More than a Spit

If you intend to do a significant amount of mono printing on your inkjet device, check to see if the device caps the C,M,Y print heads when not in use. If head capping is not available, compare devices for the amount of ink wastage from CMYK spitting. Run test jobs and also check how this information is reported on estimating systems since they will be different.
Featured image for “Pete Basiliere: a Beacon in New England”
April 5, 2020

Pete Basiliere: a Beacon in New England

We continue our Profiles in Quarantine series this week with Pete Basiliere. Pete knows that even little things can make a difference when trying to keep your community together.
Featured image for “Canon Doubles Down on Commercial Print with VarioPRINT iX”
April 1, 2020

Canon Doubles Down on Commercial Print with VarioPRINT iX

With the introduction of two new VarioPPRINT iX models, Canon is focused squarely on the needs of general commercial printers for high image quality on a wide media range and flexibility to run mixed media jobs at full speed. Canon will continue to market and support the current VarioPrint+ iSeries in the appropriate markets along with the new VarioPRINT iX Series. The new devices will be ready to ship in July 2020. See overview and supporting white paper.
Featured image for “Connecting in Quarantine – Pat McGrew”
March 31, 2020

Connecting in Quarantine – Pat McGrew

We continue our profiles in quarantine series with intrepid traveler, Pat McGrew. It seems to me that Pat is almost always on the road, but she too is doing her part by staying home and staying safe. Pat is sharing her home time with the fuzzy beneficiaries of Pat being grounded – her dogs. She has some thoughts about taking care of yourself and taking care of your business.
Featured image for “Quarantine ala Ritarossi”
March 29, 2020

Quarantine ala Ritarossi

Next up in our profiles in quarantine is Lois Ritarossi who has been staying safe in Washington D.C. and showing off her cooking skills. She wants to make sure that printers are communicating continuously with their employees and customers.

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