Customer Education

Inkjet Designers: Think Before you Click

In Article, Customer Education, Knowledge Base by Mary SchillingMay 2, 20190 Comments

There’s more at stake than pretty print – files that are inefficient, or just plain bad cost a lot of people time and money. Designing for inkjet comes with great responsibility – are you ready? Or should we find you a radioactive spider?

Inkjet Success and the Great Eight

In Article, Customer Education, Knowledge Base, Paper and Media by Mary SchillingApril 24, 20190 Comments

To successfully integrate inkjet into your print workflow, focus on 8 key elements to create a clearer path to success. Whether you are in high speed, industrial or packaging, the Great Eight will empower a process, reduce production preparation and down time and pave the way to on-board projects with more profitability.

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Rudimentary Color Management with the Munsell Color Atlas

In Article, Customer Education, Knowledge Base by John SeymourFebruary 7, 20190 Comments

We are about halfway through the series that leads us to an understanding of CIELAB and how it is used in managing color. In this post John Seymour takes a humorous look at how color could be managed using the Munsell color space, and the limitations that CIELAB can address.

Designer’s Guide to Inkjet Meets Dear Client

In Article, Customer Education, Knowledge Base by Inkjet InsightJanuary 14, 20190 Comments

Debora Haskel of IWCO Direct discusses how marketing professionals can get the most value and best results from printers using two recently published resources.

Heavy Ink Coverage and Twice the Drying Power

In Books, Catalog & Magazine, Commercial Marketing Collateral, Customer Education, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Service & Maintenance, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Mary SchillingDecember 11, 20180 Comments

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

The Strategic Press Decision

In Article, Customer Education, Knowledge Base, Purchasing Inkjet, Sales & Marketing, Topic by Andy GordonNovember 6, 20180 Comments

This article discusses the role of strategic planning in making equipment acquisition decisions and highlights the use of the Ansoff product-market matrix as a tool to help with brainstorming and planning.

Albert Munsell his Color Space Accomplishments

In Article, Customer Education, Knowledge Base, Print Quality Analysis by John SeymourSeptember 22, 20180 Comments

John Seymour shares a humorous post on the accomplishments of Albert Munsell and his contributions to the field of color management. Provides an overview of the leading sources of color management theory and an approachable way to understand three-dimensional color space.

Mike Dietz on Communicating with Designers

In Article, Customer Education, Direct Marketing, Inkjet User Story, Knowledge Base by Inkjet InsightSeptember 11, 20180 Comments

Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.

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We’re Back! Designer’s Guide 2.0 – Video

In Customer Education, Industry Issues, Sales & Marketing, Video by Elizabeth GoodingSeptember 10, 20180 Comments

The 2nd Edition of The Designer’s Guide to Inkjet was released at thINKforum 2018 and the authors were there to talk about why educating designers is more important than ever and what is new in the updated guide.

Growing Inkjet Pages with Designers

In Article, Commercial Marketing Collateral, Customer Education, Direct Marketing, Industry Issues, Knowledge Base, Other by Elizabeth GoodingAugust 29, 20180 Comments

The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.

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