Debora Haskel of IWCO Direct discusses how marketing professionals can get the most value and best results from printers using two recently published resources.
Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.
This article discusses the role of strategic planning in making equipment acquisition decisions and highlights the use of the Ansoff product-market matrix as a tool to help with brainstorming and planning.
John Seymour shares a humorous post on the accomplishments of Albert Munsell and his contributions to the field of color management. Provides an overview of the leading sources of color management theory and an approachable way to understand three-dimensional color space.
Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.
The 2nd Edition of The Designer’s Guide to Inkjet was released at thINKforum 2018 and the authors were there to talk about why educating designers is more important than ever and what is new in the updated guide.
The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.
Despite what can be seen as very healthy growth rates, the production inkjet market could be growing considerably faster. Let’s look at the barriers to inkjet growth and how we as an industry can work together to tear them down.
“Can You Print This Pantone Color with Inkjet?” This is a question we hear over and over. Not just from customers, but from customer representatives, designers and sales people. And
What determines production inkjet print quality? This is a complex question which can’t be answered by simply looking at the published spec sheet for a device. Many OEM’s tout higher
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