There’s more at stake than pretty print – files that are inefficient, or just plain bad cost a lot of people time and money. Designing for inkjet comes with great responsibility – are you ready? Or should we find you a radioactive spider?
To successfully integrate inkjet into your print workflow, focus on 8 key elements to create a clearer path to success. Whether you are in high speed, industrial or packaging, the Great Eight will empower a process, reduce production preparation and down time and pave the way to on-board projects with more profitability.
We are about halfway through the series that leads us to an understanding of CIELAB and how it is used in managing color. In this post John Seymour takes a humorous look at how color could be managed using the Munsell color space, and the limitations that CIELAB can address.
Debora Haskel of IWCO Direct discusses how marketing professionals can get the most value and best results from printers using two recently published resources.
Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.
This article discusses the role of strategic planning in making equipment acquisition decisions and highlights the use of the Ansoff product-market matrix as a tool to help with brainstorming and planning.
John Seymour shares a humorous post on the accomplishments of Albert Munsell and his contributions to the field of color management. Provides an overview of the leading sources of color management theory and an approachable way to understand three-dimensional color space.
Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.
The 2nd Edition of The Designer’s Guide to Inkjet was released at thINKforum 2018 and the authors were there to talk about why educating designers is more important than ever and what is new in the updated guide.
The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.
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