Does your customer want their web presence in synch with your CMYK print design?
Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.
Robert Clark, manager of digital operations for IWCO Direct provides an overview of one of the inkjet educational tools he uses extensively – and why it matters. He’s referring to the Glossary of the 2nd edition of the Designer’s Guide to Inkjet. Wow – we have a fan. Thanks Robert.
There’s more at stake than pretty print – files that are inefficient, or just plain bad cost a lot of people time and money. Designing for inkjet comes with great responsibility – are you ready? Or should we find you a radioactive spider?
To successfully integrate inkjet into your print workflow, focus on 8 key elements to create a clearer path to success. Whether you are in high speed, industrial or packaging, the Great Eight will empower a process, reduce production preparation and down time and pave the way to on-board projects with more profitability.
We are about halfway through the series that leads us to an understanding of CIELAB and how it is used in managing color. In this post John Seymour takes a humorous look at how color could be managed using the Munsell color space, and the limitations that CIELAB can address.
Debora Haskel of IWCO Direct discusses how marketing professionals can get the most value and best results from printers using two recently published resources.
Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.
This article discusses the role of strategic planning in making equipment acquisition decisions and highlights the use of the Ansoff product-market matrix as a tool to help with brainstorming and planning.
John Seymour shares a humorous post on the accomplishments of Albert Munsell and his contributions to the field of color management. Provides an overview of the leading sources of color management theory and an approachable way to understand three-dimensional color space.
Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.
The 2nd Edition of The Designer’s Guide to Inkjet was released at thINKforum 2018 and the authors were there to talk about why educating designers is more important than ever and what is new in the updated guide.
The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.
Creating a solid customer education plan has many potential benefits for your company. Often, the process of documenting standards and creating guidelines for customers also uncovers opportunities for improvement and makes your sales team more productive.
Despite what can be seen as very healthy growth rates, the production inkjet market could be growing considerably faster. Let’s look at the barriers to inkjet growth and how we as an industry can work together to tear them down.
“Can You Print This Pantone Color with Inkjet?” This is a question we hear over and over. Not just from customers, but from customer representatives, designers and sales people. And …
What determines production inkjet print quality? This is a complex question which can’t be answered by simply looking at the published spec sheet for a device. Many OEM’s tout higher …
Color matching tools are an important part of any inkjet customer education program, so we are continually adding tools to help you communicate with customers. Previously we provided a free …
Pretty much everyone is familiar with the Pantone swatch / tint book which shows the CMYK, RGB and HTML values used to reproduce each swatch color, or tint, as accurately as possible in standard print and onscreen applications. The problem is that production inkjet is not really a “standard” print application.
Design files can be pretty complex. A typical file could contain hundreds or thousands of detailed elements such as font families, lines, vignettes plus drawn and linked elements such as logos and photos. These may be created in multiple formats housing extremely detailed dither and color data. Designers sometimes go to painstaking detail to create a particular effect.
Fingerprints are an indispensable way to help your customers understand the benefits of inkjet and the paper selected for a particular job.
One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.