SPC uses inkjet personalization across platforms on almost every piece of the billion+ direct mail pieces produced every year. Adam LeFebvre, President of Specialty Print Communications discusses the company’s not-so- traditional transition to inkjet.
Trend Knows Their Destination
We love printing companies who eat their own cooking. Learn how Trend Offset Printing put their inkjet environment to use on their own marketing leveraging data, creative design and extensive personalization. #inkjetinnovation
Can G7 Work with Inkjet? User Perspectives
Mike Todryk of IWCO Direct uses G7 color management across a range of production processes, including inkjet. In this post he lays to rest some misconceptions about G7 and its uses and shares insight on how the process can add value.
Plumb Marketing on Data, Diversification and Inkjet – Video
Plumb Marketing charts a course for continued growth through investment in multiple types of inkjet technology and diversification of their services and applications.
Importance of Clear Communication with Print Providers
Mike Todryk, Color Technical Specialist for IWCO Direct shares three of the biggest client communication gaps impacting Production Service Provider’s ability to reproduce brand colors correctly. Educate your customers, educate yourself and get colors right the first time.
IWCO Direct’s Seamless Inkjet and Offset Environment – Video
Kurt Ruppel of IWCO Direct talks about their mixed-process environment and why is pays to think of an inkjet device as a press.
Lessons Learned About Color Gamut
The sheer number of factors that affect the color gamut in production inkjet can be overwhelming. Whether you are a Print Services Provider or a buyer of inkjet-printed products, these color gamut factors matter. IWCO Direct spends a lot of time answering these questions internally and for customers. Here are some of the things they’ve learned thus far.
Group Joos Inkjet Applications – Video
Alex Joos of Group Joos, located in Belgium, joins us for a deeper dive into their use of inkjet across multiple operations. Group Joos provides transaction printing and direct mail services to a very diverse market using inkjet across all areas.
The Evolution of Inkjet Technology and Terminology
Robert Clark, manager of digital operations for IWCO Direct provides an overview of one of the inkjet educational tools he uses extensively – and why it matters. He’s referring to the Glossary of the 2nd edition of the Designer’s Guide to Inkjet. Wow – we have a fan. Thanks Robert.
More on Paragon Customer Communications – Part 2 – Video
Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.
Paragon Customer Communications – Part 1 – Video
Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.
Group Joos – Evolution of Inkjet Investment – Video
Alex Joos CEO of Group Joos in Belgium shares his company’s inkjet journey. Group Joos provides traditional commercial printing services, transactional and administrative communications, omnichannel solutions and security printing.
In-Plant Considerations in Choosing an Inkjet Press
Pete Gjerness, long-time in-plant print executive, tackles the main questions that drive requirements for evaluating an inkjet press.
How Century Marketing Solutions is Transitioning to Production Inkjet – Video
Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.
A Tight Paper Market Demands a Disciplined Sourcing Strategy
Karen Weil, Director of Procurement for IWCO Direct, shares her impressions of Inkjet Insight’s market research on paper supply and her approach to securing paper for her client’s projects.
Measuring the Capacity of Your Inkjet Workflow – Part 2
Managing your workflow resources, understanding potential bottlenecks and the corresponding job attributes that will trigger them is essential to meeting SLA performance expectations in an inkjet environment. Tim Cooper of NCP Solutions, an OSG Company, provides expert insight on identifying constraints and measuring for success.
Mike Dietz on Communicating with Designers
Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.