October 8, 2020
What’s Driving Automotive Marketers Crazy?
Elizabeth Gooding spoke with Richard Margulies of Winterberry Group about trends in automotive marketing that are driving opportunities across channels.
Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.
Please offer your feedback on Elizabeth's posts and inquire about availability for speaking or consulting using our contact form and we will put you in touch.
September 30, 2020
Domino N730i Digital Label Press Overview
Domino Printing Sciences delivered a very well-orchestrated virtual launch event for their new, generation 7 digital label press. Read the over view of the N730i press representing the first major inkjet endeavor bringing together the technology assets of Domino and parent Brother Industries since their acquisition in 2015.
September 23, 2020
Thomas Printworks: from Business Cards to Buildings
Thomas Printworks is a different kind of printing company that takes an unusual perspective on print markets. While many companies categorize themselves as a particular type of printer, direct mail, commercial books, etc., Thomas Printworks looks at the customers they want to capture and how to do the most for those customers. In terms of printing applications and technology, they simply look at large format and “small format.” This article discusses the digital print portfolio the company uses to deliver solutions of all sizes to a wide range of customers and what they have learned from investing in inkjet.
September 16, 2020
Domino to Unveil Generation 7 Digital Inkjet Technology on September 30th
Wednesday, September 16, 2020 Press release from the issuing company Domino continues to grow its Digital Printing business. Approaching 1,000 worldwide installations of their Generation 6 inkjet platform, Domino is
September 16, 2020
Webinar: “I Didn’t Think You Could Do that with Inkjet!”
Mary Schilling and Elizabeth Gooding will be talking about all the weird and wonderful things that are possible with inkjet. Expect lots of examples of cool applications and things you will want to know if you are thinking about branching out.
September 16, 2020
COVID and the Message that Cried Wolf
With full color production inkjet, advanced composition, and customer facing message management tools readily available, sophisticated variable messaging is not a technical challenge. The problem is that companies have been teaching their customers to ignore the message areas for years, and now they need them to pay attention.
September 3, 2020
How the Sales Cycle Has Changed – Video
Lois shares her insights on changes in the sales process as well as changes in sales training to get teams the tools and tactics they need.
August 19, 2020
The Data Says Digital is Better with Print
Tim Curtis of CohereOne delivered a data-driven and compelling presentation on the value of print in the multi-channel direct marketing ecosystem at the 2020 Inkjet Summit. Learn how print improves digital campaigns and how you can benefit.
August 11, 2020
Catalog Marketing in a New Retail Reality
Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.
August 5, 2020
Why Business Color Won’t Cut It for Transaction Print
Direct mailers are heavily invested in inkjet. In the US 42% of direct mail page volume runs on inkjet – that’s only 6% behind offset and growing. Now, commercial printers
July 15, 2020
Canon ProStream 1800 Overview – Seeing is Believing
This week Canon launched the ProStream 1800, increasing productivity and successfully shifting the break-even point between offset and inkjet will exceeding the offset color gamut.
June 25, 2020
Pat and Elizabeth on Essential Software
Pat and Elizabeth discuss all the places where software is essential in an inkjet environment, emphasizing that software is what turns you from just someone who owns a press into an inkjet innovator. However, in order to grow your business by enhancing your workflow, you first need to get the right software for your particular needs.
June 25, 2020
Miyakoshi Flexes Its Packaging Muscles
Miyakoshi Printing Machinery Co., Ltd. (Miyakoshi), launched the MJP30AXF web-fed digital inkjet press focused on the short-run, flexible packaging market.
June 24, 2020
Packaging Innovation – Inside Out with Inkjet
Last week, David Zwang, Editor of WhatTheyThink and Mary Schilling, Partner at Inkjet Insight provided an overview of new and exciting developments coming to market that address packaging during Inkjet Insight’s Inkjet Innovation week. Here’s an overview of top trends and market entrants in all segments of inkjet for packaging.
June 23, 2020
What’s Happening in Sheet-Fed Inkjet?
Get a high-level synopsis of the webinar “Opening New Markets with Sheet-Fed Inkjet Innovations,” covering the varied approaches to the market based on sheet size, print application segment and buyer profile. If your interest is piqued, you can listen to the full webinar and download the presentation for more details.
June 15, 2020
Hot Topic: Global Graphics Direct
Learn how Global Graphics Direct software cuts out the middle-man in data transfer ushering in a new generation of speed and efficiency for inkjet OEMs and their customers.
June 3, 2020
Sun Chemical and DIC Corp. Acquire Digital Inks Business from Sensient Technologies Corp.
Press Release from Issuing Company PARSIPPANY, N.J., USA – June 2, 2020 – Sun Chemical and its parent company, DIC Corporation, have entered into a definitive agreement to acquire 100
May 21, 2020
Using Personas to Understand Post-COVID Customers
We know that the print industry needs to get back to marketing our services, and we need to help our customers get back to marketing their services, but how do we adapt our marketing and our services to our new reality?
April 22, 2020
Putting the Pieces Together
Roger Serrette the Customer Experience Center Director for Ricoh USA shares with us how he is managing in quaratine.
April 20, 2020
Global Strategy from my Living Room – Kevin Shimamoto
As the first members of the Inkjet Insight team began to shelter in place due to COVID-19, I asked them to share their personal stories. In our series “Profiles in
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