Most inkjet applications require paper. For many reasons, compatible inkjet paper is in short supply. If you are involved in the inkjet print supply chain, or a buyer of the finished product, it is in your best interest to help clear hurdles to identify and qualify compatible papers and to communicate availability as efficiently as possible.
The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.
Marco Boer discusses the components of the “Other” category within I.T. Strategies’
research reports and why they are some of the most valuable pages for inkjet production.