The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.
A Market Map Puts Everything in Perspective
Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.
IoT, Print and Inkjet Security
With the complexity of Internet of Things (IoT) networks expanding and the cost and frequency of breaches climbing, printers must take advantage of every resource to protect their security and their reputations. We discuss 2018 trends in security and print environments including links to research from Ponemon, Aberdeen and Inkjet Insight.
Closure of a GP Paper Mill
Another blow for the publishing marketannounced by Georgia Pacific. GP is closing the communications paper division of its Port Hudson facility, as well as the wood yard, pulp mill and energy complex that support it.
Strategic Technology Stack for Production Inkjet
Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.
US Postal Service Encouraging Variable Printing
2019 Personalized Color Transpromo Promotion US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion. They are offering an upfront postage discount to
Glatfelter Paper Rebrands to Pixelle Speciality Solutions
“To the inkjet world changing their name to Pixelle is quite fitting as it is Glatfelter’s performance inkjet brand compatible on high speed inkjet devices.” -Mary Schilling Find Pixelle Performance
EFI’s Earnings Call Highlights Nozomi
Most inkjet printer manufacturers are either private (Durst) or part of a larger public company for which inkjet is only an element of their portfolio (HP, Canon, Ricoh, etc), so
Inkjet ink – Carrier Matters
Mark Bale provides a deep dive into the differences in the approach to colorant carrier in the main categories of inkjet ink: aqueous, oil, hot-melt and UV curable. Ink chemistry matters and different approaches are better suited to specific applications.
A Tight Paper Market Demands a Disciplined Sourcing Strategy
Karen Weil, Director of Procurement for IWCO Direct, shares her impressions of Inkjet Insight’s market research on paper supply and her approach to securing paper for her client’s projects.