A Market Map Puts Everything in Perspective

In Article, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Labels, Newspapers, Packaging - Corrugated Board, Packaging – Flexible, Packaging – Folding Carton, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Andy Gordon0 Comments

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.

Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketing by Andy Gordon0 Comments

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.