My last post, Paper Supply and Strategic Planning, continued our coverage of paper shortage in the U.S. market. This post offers suggestions to mills and paper merchants on how they can help print providers navigate this difficult time.
Inkjet Insight is closely watching the challenging paper shortage in the U.S. market. Our team has covered different aspects of this topic from pulp trends to impacts to the supply chain. Most recently, we have been interviewing subject matter experts throughout the paper supply chain to gain a holistic view of the market. It’s clear that the tight paper market is driving frustration and change and it’s incumbent on participants throughout the supply chain to consider how to solve this challenge.
The demand for paper and pulp is growing and the supply chain is having a hard time keeping up. We lost a couple of other mills over the past year, West Lynn and Appleton, contributing to a 16% overall loss in inventory.
This week I had the opportunity to attend the ribbon cutting ceremony at the new 225,000 square foot EFI innovation center in Londonderry New Hampshire. In his opening remarks Guy Gecht, CEO of EFI said “the future of packaging is inkjet printing” and based on EFI’s massive investment in this very impressive facility, they are ready to meet demand.
“Are Commercial Print and Inkjet gonna’ be a Thing?” That’s the question I asked Marco Boer of I.T. Strategies. Marco says a perfect storm of industry catalysts are likely to move commercial print organizations to consider the move to inkjet. But, it already is a thing.
Today we talk with Marco Boer of I.T. Strategies about areas of opportunity for shifting from toner to inkjet, or adding inkjet to a toner portfolio.
Offset printing satisfies the majority of the production requirements for both catalogs and magazines. As marketers seek to increase ROI, you can start to make the case for shorter runs, versioning, hyper-localization, and personalization and then inkjet printing starts to become interesting.
David Zwang joins us for an initial look at an interesting new screening software development that significantly improves the quality of inkjet imaging. The software referenced is only available as an option from an OEM as part of their RIP, or as a component in a custom-developed (bespoke) hybrid inkjet printing solution.
While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.
Suddenly, it’s a new year. It’s been coming on steadily for 365 days and then “time” happened over night. Those are the tricks that time plays. Many people who had