Today we talk with Marco Boer of I.T. Strategies about areas of opportunity for shifting from toner to inkjet, or adding inkjet to a toner portfolio.
Offset printing satisfies the majority of the production requirements for both catalogs and magazines. As marketers seek to increase ROI, you can start to make the case for shorter runs, versioning, hyper-localization, and personalization and then inkjet printing starts to become interesting.
David Zwang joins us for an initial look at an interesting new screening software development that significantly improves the quality of inkjet imaging. The software referenced is only available as an option from an OEM as part of their RIP, or as a component in a custom-developed (bespoke) hybrid inkjet printing solution.
While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.
Suddenly, it’s a new year. It’s been coming on steadily for 365 days and then “time” happened over night. Those are the tricks that time plays. Many people who had