Learn about the latest direct mail personalization trends that can be effectively management with production inkjet. An Inkjet Insight white paper for Inkjet Direct Mail Professionals commissioned by HP. Free download – 10 pages.
Most inkjet applications require paper. For many reasons, compatible inkjet paper is in short supply. If you are involved in the inkjet print supply chain, or a buyer of the finished product, it is in your best interest to help clear hurdles to identify and qualify compatible papers and to communicate availability as efficiently as possible.
David Zwang cites Mercury printing as one of the most interesting and exciting printing companies he has seen. And they have made it a practice to leverage new technologies throughout the life of the company to revolutionize their business. Read coverage on their investment and integration of technology from Landa, Xerox and Manroland Goss.
Editor’s Note: Last month we published an article by David Zwang on Landa’s first S10P duplex press beta site, Mercury Printing in Rochester, N.Y titled “Landa: And They’re Off!” With …
While every workflow should be unique to the service provider, thinking of the workflow solution as unique to a particular application segment can limit a company in terms of their workflow design and potential for page growth on their inkjet device(s). Designing reusable components within your workflow, and “stubbing in” steps for other types of work you may do in the future, will make your workflow system more flexible, extensible and auditable.
Elizabeth Gooding spoke to John Hume, President of Hume Media, about their decision to be the first customer for the Xerox Baltoro HF Inkjet press and their expectation for ramping up production and transitioning volume from other devices.
Alex Joos of Group Joos, located in Belgium, joins us for a deeper dive into their use of inkjet across multiple operations. Group Joos provides transaction printing and direct mail services to a very diverse market using inkjet across all areas.
Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.
Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.
Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.
Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.
The USPS wants to keep mail relevant within the marketing mix. This year they are offering new and emerging technologies incentive programs for direct mail. Direct mail campaigns incorporating Augmented Reality sent before August 31, 2019 are eligible for a 2% postage savings.
Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.
The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.
Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.
Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.
Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.
Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.
If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.
2019 Personalized Color Transpromo Promotion US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion. They are offering an upfront postage discount to …
If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.
Karen Weil, Director of Procurement for IWCO Direct, shares her impressions of Inkjet Insight’s market research on paper supply and her approach to securing paper for her client’s projects.
RISO, Inc. will be launching the T2 twin-engine cut sheet production inkjet platform at Chicago’s PRINT18. This printer is designed for the transactional, direct mail and the short run book publishing markets and can produce up to 320 color impressions per minute.
Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.
Managing your workflow resources, understanding potential bottlenecks and the corresponding job attributes that will trigger them is essential to meeting SLA performance expectations in an inkjet environment. Tim Cooper of NCP Solutions, an OSG Company, provides expert insight on identifying constraints and measuring for success.
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