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Integrating Augmented Reality with Your Inkjet White Paper Factory

In Article, Catalog & Magazine, Direct Marketing, Knowledge Base, Software by Inkjet InsightLeave a Comment

Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.

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More on Paragon Customer Communications – Part 2 – Video

In Direct Marketing, Inkjet User Story, Knowledge Base, Traditional Transaction Printing, Transitional Mail, Video by Amy HahnLeave a Comment

Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.

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High Speed Inkjet Devices Take on Commercial Print Quality

In Article, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Base, Print Quality Analysis by Inkjet InsightLeave a Comment

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

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Paragon Customer Communications – Part 1 – Video

In Direct Marketing, Inkjet User Story, Knowledge Base, Traditional Transaction Printing, Transitional Mail, Video by Inkjet InsightLeave a Comment

Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.

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How Century Marketing Solutions is Transitioning to Production Inkjet – Video

In Commercial Marketing Collateral, Direct Marketing, Inkjet User Story, Knowledge Base, Video by Elizabeth GoodingLeave a Comment

Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.

A Market Map Puts Everything in Perspective

In Article, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Labels, Newspapers, Packaging - Corrugated Board, Packaging – Flexible, Packaging – Folding Carton, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Andy GordonLeave a Comment

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.

Heavy Ink Coverage and Twice the Drying Power

In Books, Catalog & Magazine, Commercial Marketing Collateral, Customer Education, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Service & Maintenance, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Mary SchillingLeave a Comment

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketing by Andy GordonLeave a Comment

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

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What You Don’t Know About Print Volumes and Inkjet

In Article, Commercial Marketing Collateral, Direct Marketing, Inkjet Economics/TCO, Knowledge Base, Traditional Transaction Printing, Transitional Mail by Elizabeth GoodingLeave a Comment

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.

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The Future of Inkjet Printing to 2023 – Highlights

In Books, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Knowledge Base, Newspapers, Packaging – Flexible, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Inkjet InsightLeave a Comment

Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.

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Measuring the Capacity of Your Inkjet Workflow – Part 2

In Article, Direct Marketing, Inkjet User Story, Knowledge Base, Topic, Traditional Transaction Printing, Transitional Mail by Inkjet InsightLeave a Comment

Managing your workflow resources, understanding potential bottlenecks and the corresponding job attributes that will trigger them is essential to meeting SLA performance expectations in an inkjet environment. Tim Cooper of NCP Solutions, an OSG Company, provides expert insight on identifying constraints and measuring for success.