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Action Mailers on Growing with Inkjet

By Inkjet Insight / Published:

Action Mailers, a major, family-owned, direct mail provider located near Philadelphia has completed the latest upgrade in their multi-phase transition from toner to inkjet. Marc Hoy shares lessons learned and the key benefits they have found from their investment.

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Designers and the Direct Mail Supply Chain

By Elizabeth Gooding / Published:

Designers drive decision making on print versus e-budgets, print processes, paper choices. For direct mail they impact response rates, production efficiency and overall industry health. Let’s get designers excited about direct mail and amplify those inkjet pages in 2020 and beyond.

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The Kyocera Pro 15000C Has Arrived

By Ralf Schlozer / Published:

Kyocera is targeting the professional print market as strategic goal for company growth. The Pro 15000c is set to be the first of a range of devices, with future devices planned to move up the range towards higher-volume uses. Prospects can see the Pro 15000C in the Kyocera showroom in the Netherlands for now. The first public outing will be at drupa 2020, where Kyocera will present some upgrades to the device as well.

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Understanding Quality Inkjet as the Sum of its Parts – Free Download

By Inkjet Insight / Published:

Our most recent white paper, sponsored by RICOH, examines the many factors that combine to create a quality inkjet solution for a particular market need. The production workflow and quality sensitivity varies significantly from one application segment to another. While some companies may be replacing one technology platform with another, others are challenged to maintain compatibility between inkjet and toner or offset platforms.

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Personalization at Scale

By Elizabeth Gooding / Published:

Customization and personalization is now happening throughout the supply chain. Data on customer buying preferences – what, where and how they buy – is driving change in inventory management, distribution, product design and marketing.

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Paper is Everyone’s Problem

By Inkjet Insight / Published:

Most inkjet applications require paper. For many reasons, compatible inkjet paper is in short supply. If you are involved in the inkjet print supply chain, or a buyer of the finished product, it is in your best interest to help clear hurdles to identify and qualify compatible papers and to communicate availability as efficiently as possible.

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Designing Workflow to Do More

By Elizabeth Gooding / Published:

While every workflow should be unique to the service provider, thinking of the workflow solution as unique to a particular application segment can limit a company in terms of their workflow design and potential for page growth on their inkjet device(s). Designing reusable components within your workflow, and “stubbing in” steps for other types of work you may do in the future, will make your workflow system more flexible, extensible and auditable.

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Xerox Baltoro Makes Brenva Obsolete

By Elizabeth Gooding / Published:

Elizabeth Gooding spoke to John Hume, President of Hume Media, about their decision to be the first customer for the Xerox Baltoro HF Inkjet press and their expectation for ramping up production and transitioning volume from other devices.

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Group Joos Inkjet Applications – Video

By Inkjet Insight / Published:

Alex Joos of Group Joos, located in Belgium, joins us for a deeper dive into their use of inkjet across multiple operations. Group Joos provides transaction printing and direct mail services to a very diverse market using inkjet across all areas.

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Integrating Augmented Reality with Your Inkjet White Paper Factory

By MJ Anderson / Published:

Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.

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Inkjet, Toner and Being Marco Boer

By Elizabeth Gooding / Published:

Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.

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More on Paragon Customer Communications – Part 2 – Video

By Inkjet Insight / Published:

Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.

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High Speed Inkjet Devices Take on Commercial Print Quality

By Elizabeth Gooding / Published:

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

Help Direct Marketing Customers Differentiate Their Mailings

By MJ Anderson / Published:

The USPS wants to keep mail relevant within the marketing mix. This year they are offering new and emerging technologies incentive programs for direct mail. Direct mail campaigns incorporating Augmented Reality sent before August 31, 2019 are eligible for a 2% postage savings.

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Paragon Customer Communications – Part 1 – Video

By Inkjet Insight / Published:

Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.

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Online Ad Blockers and Inkjet Printing

By Elizabeth Gooding / Published:

The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.