Direct Marketing Archives - Inkjet Insight

Heavy Ink Coverage and Twice the Drying Power

In Books, Catalog & Magazine, Commercial Marketing Collateral, Customer Education, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Service & Maintenance, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Mary SchillingDecember 11, 20180 Comments

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketing by Andy GordonDecember 10, 20180 Comments

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

Two Sides of Coated Paper

In Books, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Mary SchillingDecember 4, 20180 Comments

If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.

US Postal Service Encouraging Variable Printing

In Direct Marketing, Industry Issues, Inkjet News, Knowledge Base, News, Transitional Mail by Mary SchillingNovember 5, 20180 Comments

2019 Personalized Color Transpromo Promotion US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion. They are offering an upfront postage discount to

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What You Don’t Know About Print Volumes and Inkjet

In Article, Commercial Marketing Collateral, Direct Marketing, Inkjet Economics/TCO, Knowledge Base, Traditional Transaction Printing, Transitional Mail by Elizabeth GoodingOctober 24, 20180 Comments

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.

A Tight Paper Market Demands a Disciplined Sourcing Strategy

In Article, Direct Marketing, Industry Issues, Inkjet User Story, Knowledge Base, Paper and Media by Amy HahnOctober 1, 20180 Comments

Karen Weil, Director of Procurement for IWCO Direct, shares her impressions of Inkjet Insight’s market research on paper supply and her approach to securing paper for her client’s projects.

RISO to Launch RISO T2 for Color Output at 320 Cut Sheet PPM at PRINT18

In Books, Devices, Direct Marketing, Inkjet News, Traditional Transaction Printing by Inkjet InsightSeptember 21, 20180 Comments

RISO, Inc. will be launching the T2 twin-engine cut sheet production inkjet platform at Chicago’s PRINT18. This printer is designed for the transactional, direct mail and the short run book publishing markets and can produce up to 320 color impressions per minute.

The Future of Inkjet Printing to 2023 – Highlights

In Books, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Knowledge Base, Newspapers, Packaging – Flexible, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Inkjet InsightSeptember 21, 20180 Comments

Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.

Measuring the Capacity of Your Inkjet Workflow – Part 2

In Article, Direct Marketing, Inkjet User Story, Knowledge Base, Topic, Transitional Mail by Inkjet InsightSeptember 18, 20180 Comments

Managing your workflow resources, understanding potential bottlenecks and the corresponding job attributes that will trigger them is essential to meeting SLA performance expectations in an inkjet environment. Tim Cooper of Harland Clarke provides expert insight on identifying constraints and measuring for success.

Mike Dietz on Communicating with Designers

In Article, Customer Education, Direct Marketing, Inkjet User Story, Knowledge Base by Inkjet InsightSeptember 11, 20180 Comments

Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.

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