Elizabeth Gooding spoke to John Hume, President of Hume Media, about their decision to be the first customer for the Xerox Baltoro HF Inkjet press and their expectation for ramping up production and transitioning volume from other devices.
Group Joos Inkjet Applications – Video
Alex Joos of Group Joos, located in Belgium, joins us for a deeper dive into their use of inkjet across multiple operations. Group Joos provides transaction printing and direct mail services to a very diverse market using inkjet across all areas.
Integrating Augmented Reality with Your Inkjet White Paper Factory
Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.
Inkjet, Toner and Being Marco Boer
Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.
More on Paragon Customer Communications – Part 2 – Video
Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.
High Speed Inkjet Devices Take on Commercial Print Quality
Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.
Help Direct Marketing Customers Differentiate Their Mailings
The USPS wants to keep mail relevant within the marketing mix. This year they are offering new and emerging technologies incentive programs for direct mail. Direct mail campaigns incorporating Augmented Reality sent before August 31, 2019 are eligible for a 2% postage savings.
Paragon Customer Communications – Part 1 – Video
Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.
Online Ad Blockers and Inkjet Printing
The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.
How Century Marketing Solutions is Transitioning to Production Inkjet – Video
Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.
A Market Map Puts Everything in Perspective
Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.
Heavy Ink Coverage and Twice the Drying Power
Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.
Strategic Technology Stack for Production Inkjet
Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.
Two Sides of Coated Paper
If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.
US Postal Service Encouraging Variable Printing
2019 Personalized Color Transpromo Promotion US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion. They are offering an upfront postage discount to …
What You Don’t Know About Print Volumes and Inkjet
If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.
A Tight Paper Market Demands a Disciplined Sourcing Strategy
Karen Weil, Director of Procurement for IWCO Direct, shares her impressions of Inkjet Insight’s market research on paper supply and her approach to securing paper for her client’s projects.
RISO to Launch RISO T2 for Color Output at 320 Cut Sheet PPM at PRINT18
RISO, Inc. will be launching the T2 twin-engine cut sheet production inkjet platform at Chicago’s PRINT18. This printer is designed for the transactional, direct mail and the short run book publishing markets and can produce up to 320 color impressions per minute.
The Future of Inkjet Printing to 2023 – Highlights
Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.
Measuring the Capacity of Your Inkjet Workflow – Part 2
Managing your workflow resources, understanding potential bottlenecks and the corresponding job attributes that will trigger them is essential to meeting SLA performance expectations in an inkjet environment. Tim Cooper of NCP Solutions, an OSG Company, provides expert insight on identifying constraints and measuring for success.
Mike Dietz on Communicating with Designers
Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.
Growing Inkjet Pages with Designers
The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.
Conventional Offset – Is it time for Inkjet?
Mary Schilling discusses the opportunity for sheet-fed inkjet including the traditional barriers of paper, pricing and image quality. The analysis discusses the requirements for inkjet to compete with commercial offset printing.
IWCO Direct’s Journey to Inkjet
Robert Clark of IWCO Direct discusses their experience migrating from conventional print to production inkjet. The pros far outweighed the cons, but that doesn’t mean the journey to inkjet came without a learning curve.