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What You Don’t Know About Print Volumes and Inkjet

In Article, Commercial Marketing Collateral, Direct Marketing, Inkjet Economics/TCO, Knowledge Base, Traditional Transaction Printing, Transitional Mail by Elizabeth Gooding0 Comments

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.

“What’s your Why – Your Road to Production Inkjet” Event Explored Production Inkjet Opportunities

In Article, Inkjet Economics/TCO, Knowledge Base by Elizabeth Gooding2 Comments

This week Elizabeth Gooding was the keynote speaker and panel moderator at a thought leadership workshop hosted by Xerox at its Gil Hatch Center for Customer Innovation. Xerox assembled a group of print operation executives from transactional, book, inplant, and commercial printing to explore production inkjet opportunities.