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6 Sensible Steps for Diversifying your Inkjet Book of Business

In Article, Books, Inkjet Economics/TCO, Knowledge Base by Mary SchillingLeave a Comment

Inkjet is having an impact on every segment of the print market. While adoption has been slower in some segments than others, the need for inkjet presses to stay running has caused a ripple effect across segments. Many print organizations who invest in inkjet quickly seek to diversify their book of business in order to fill their inkjet presses, minimize marginal running costs and maximize revenue.

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What You Don’t Know About Print Volumes and Inkjet

In Article, Commercial Marketing Collateral, Direct Marketing, Inkjet Economics/TCO, Knowledge Base, Traditional Transaction Printing, Transitional Mail by Elizabeth GoodingLeave a Comment

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.

“What’s your Why – Your Road to Production Inkjet” Event Explored Production Inkjet Opportunities

In Article, Inkjet Economics/TCO, Knowledge Base by Elizabeth Gooding2 Comments

This week Elizabeth Gooding was the keynote speaker and panel moderator at a thought leadership workshop hosted by Xerox at its Gil Hatch Center for Customer Innovation. Xerox assembled a group of print operation executives from transactional, book, inplant, and commercial printing to explore production inkjet opportunities.