How the Sales Cycle Has Changed – Video

By Elizabeth Gooding / Published:

This week I had the opportunity to interview Lois Ritarossi of High Rock Strategies about her experience working with print and technology sales teams and how the landscape has changed. Even before COVID-19 it was becoming difficult to get decision makers in a room together. Now, work-from-home, travel restrictions and social distancing are putting a kink the standard sales play-book. Lois shares her insights on changes in the sales process as well as changes in sales training to get teams the tools and tactics they need. We know sales teams and sales managers are struggling to adapt so we’ve made added new virtual sales training courses to our array of design and color management training at Inkjet Insight.

About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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