Advances in inkjet technology and fluids are enabling production on a wider variety of paper grades and finishes. How does this impact the evaluation process for papers? What new variables must be considered when evaluating paper for particular application segments. Mary offered work-arounds for scarcity in the market and tips on finding and evaluating papers.
Shade is important to inkjet color reproduction as the paper’s shade shows through the ink and can shift the ink’s colorant when applied to the sheet. Paper shade can affect all values of highlight, mid-tone and shadow areas of print.
Paper whiteness is particularly important in markets for which small text and readability is important such as book as well as magazine. For magazine images, the level of OBA’s in the paper can affect color reproduction accuracy of certain colors combinations.
Characteristics like brightness, whiteness and shade level of the paper can impact the inkjet color outcomes for your project. Lets talk about how some of the manufactured paper specifications and how brightness can directly affect your color fidelity.
Offset printing satisfies the majority of the production requirements for both catalogs and magazines. As marketers seek to increase ROI, you can start to make the case for shorter runs, versioning, hyper-localization, and personalization and then inkjet printing starts to become interesting.
As faster and more productive inkjet devices reach the market, maximizing productive uptime is truly essential. Unfortunately, many companies skimp on building the costs for essential software into their inkjet justification. Find out how costly this mistake can be.
OEM executives and analysts offer balanced overviews of the pros and cons of the different print head technologies, but to understand which is best buyers need to look beyond the head technology itself and consider specific characteristics of each implementation of the technology. Here are the questions to ask.
David Zwang joins us for an initial look at an interesting new screening software development that significantly improves the quality of inkjet imaging. The software referenced is only available as an option from an OEM as part of their RIP, or as a component in a custom-developed (bespoke) hybrid inkjet printing solution.
While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.
In this installment of “Let Data Drive your Print Quality Comparisons” Mary Schilling discusses the importance of chroma, how it’s defined within the context of print quality analysis and differences between inkjet and offset.
- Page 1 of 2