Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “April 2023 Inkjet Installation Roundup”
May 17, 2023

April 2023 Inkjet Installation Roundup

We have 19, quite varied, press installs at 19 companies to talk about for April. Companies investing in inkjet include 9 in the United States, 7 in the European Union and 1 each in Australia, South Africa and the United Kingdom.
Featured image for “March 2023 Inkjet Installation Roundup”
April 11, 2023

March 2023 Inkjet Installation Roundup

We are reporting on 15 installations across 14 companies. A number of these companies have been very active in their inkjet acquisitions in the past year.
Featured image for “What You Don’t Know About Print Volumes and Inkjet”
April 6, 2023

What You Don’t Know About Print Volumes and Inkjet

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.
Featured image for “Let Your Customers Surprise You”
March 30, 2023

Let Your Customers Surprise You

Hate surprises? Same. There’s a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers. 
Featured image for “Don’t let good business go bad”
March 14, 2023

Don’t let good business go bad

This episode of the “things to do better” series looks at the joys of customer onboarding and maintenance and why it’s so hard to get development estimates.
Featured image for “February 2023 Inkjet Installation Roundup”
March 2, 2023

February 2023 Inkjet Installation Roundup

Our February report covering the tail end of 2022 into 2023, includes 12 presses in the US and 10 in Europe (plus 3 oldies from 2020 and 2021). We are finally seeing web-fed installations on par with sheet-fed after 7 months of reporting a tilt toward sheet-fed.
Featured image for “B2B Interviewing Fundamentals”
March 1, 2023

B2B Interviewing Fundamentals

What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.
Featured image for “Jim Continenza on Kodak’s Inkjet Investments”
February 22, 2023

Jim Continenza on Kodak’s Inkjet Investments

Jim Continenza, Executive Chairman & CEO of Kodak speaks to Elizabeth Gooding about the company’s approach to investing in their future, and the future of their printing customers, distributors, and integration partners.
Featured image for “January 2023 Inkjet Installation Roundup”
February 3, 2023

January 2023 Inkjet Installation Roundup

In January(ish) we are reporting on 15 press installations at 14 companies, down slightly from December. The pendulum has swung back to the US with 9 in the US, 4 in EU and 2 in UK as compared to December where we reported on 17 press installations with 12 of them in Europe and only 3 in US.
Featured image for “Eliminate most commercial risk”
January 25, 2023

Eliminate most commercial risk

Are you gambling with R&D dollars? You can eliminate technical risk in the development stage. But how can you reduce commercial risk in the front-end? Stop guessing and start researching with ecosystem interviews. Dan Adams explains how you should conduct these interviews to receive unfiltered, unbiased customer insight.
Featured image for “Helping you evaluate inkjet in 2023”
January 17, 2023

Helping you evaluate inkjet in 2023

A lot has changed since Inkjet Insight was launched back in 2017, but our mission hasn’t. Our goal is still to help companies evaluate, optimize and grow their businesses using inkjet. Let’s take a look at the evaluate part of that mission and highlight some of the supporting content that you may have missed.
Featured image for “December 2022 Inkjet Installation Roundup”
January 12, 2023

December 2022 Inkjet Installation Roundup

The attention for December shifted back to Europe. We are reporting on 17 press installations with 12 of them in Europe as compared to November where 12 of 19 presses were installed in the US.
Featured image for “First, know what is profitable”
January 10, 2023

First, know what is profitable

To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
Featured image for “Immerse your team in customer outcomes”
January 4, 2023

Immerse your team in customer outcomes

Becoming an industry leader is OSUM, but is your focus clear? Dan Adams discusses two key principles to sustainable growth and understanding customer outcomes to increase your customer value.
Featured image for “The advent of a new year”
December 29, 2022

The advent of a new year

The team at Druckerei Kyburz AG has shared a video of their Advent calendar running through autowinder, press and finishing to deliver 100% Digital, 100% Inline support for customer innovation.
Featured image for “Sales people are a valuable resource”
December 14, 2022

Sales people are a valuable resource

Remove barriers, build trust and optimize your sales force to sell profitable products and services.
Featured image for “Give your hypotheses the silent treatment”
December 13, 2022

Give your hypotheses the silent treatment

What should you do if you have a product idea? Lead with your idea? Ignore it? What about silently testing it? Dan Adams tells us how we should interview customers by keeping their outcomes in mind – which will help you find the perfect home for your cool new product. 
Featured image for “Getting Better all the Time”
December 6, 2022

Getting Better all the Time

Some changes in approach and attitude can yield business benefits without investment in software or hardware. Keep getting better!

Featured image for “November 2022 Inkjet Installation Roundup”
December 1, 2022

November 2022 Inkjet Installation Roundup

The fourth quarter momentum is growing. In October we covered 17 press installations at 16 companies and in November 19 presses at 17 companies. The bulk of the activity reported is in the US (12 presses) but also saw four in the EU, two in the UK, and one in Thailand.
Featured image for “Begin With Customers’ Job to be Done”
November 29, 2022

Begin With Customers’ Job to be Done

Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.

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