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Catalog Marketing in a New Retail Reality

By Elizabeth Gooding / Published:

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

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Inkjet Insight Tint Book – Free Tool

By Inkjet Insight / Published:

Pretty much everyone is familiar with the Pantone swatch / tint book which shows the CMYK, RGB and HTML values used to reproduce each swatch color, or tint, as accurately as possible in standard print and onscreen applications. The problem is that production inkjet is not really a “standard” print application.

Tools: Customer Education Checklist for Inkjet

By Elizabeth Gooding / Published:

Creating a solid customer education plan has many potential benefits for your company. Often, the process of documenting standards and creating guidelines for customers also uncovers opportunities for improvement and makes your sales team more productive.

Key Trends in Inkjet Paper Development & Evaluation

By Inkjet Insight / Published:

Advances in inkjet technology and fluids are enabling production on a wider variety of paper grades and finishes. How does this impact the evaluation process for papers? What new variables must be considered when evaluating paper for particular application segments. Mary offered work-arounds for scarcity in the market and tips on finding and evaluating papers.

Inkjet Fun Crossword Puzzle Answer Key

By Elizabeth Gooding / Published:

There were so many great inkjet conferences this week and we felt bad for the people who couldn’t attend so we made a crossword puzzle to keep you busy. As promised – here is the answer key.

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Business Case Calculator for Software

By Elizabeth Gooding / Published:

A very simple tool to allow you do do some “what if” analysis on how improvements in uptime, minimizing paper changes and other seemingly minimal improvements can impact your revenue over the course of the year. It adds up!