Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketing by Andy Gordon0 Comments

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

The #1 Question When Selling Inkjet

In Article, Knowledge Base, Sales & Marketing by Elizabeth Gooding0 Comments

Investing in a production inkjet solution is both a major expenditure and the beginning of major changes for the organization. Most companies invest because they believe that new hardware and software will help them to make money – either by doing more for the customers they have or by attracting new customers.