Featured image for “USPS Promotions: Physical Mail Drives Digital Engagement”
March 29, 2022

USPS Promotions: Physical Mail Drives Digital Engagement

Print mail service providers are making it easier for their clients to leverage the USPS promotions with bundled services and campaign management. Clients are eager to show postal savings with rates increasing. The various promotions demonstrate mail is driving digital engagement. 

Featured image for “Introducing the B2B Growth & Innovation Series”
February 15, 2022

Introducing the B2B Growth & Innovation Series

We are excited to kick off a new B2B Growth & Innovation video series for our inkjet entrepreneurs. Each new chapter will help you to address particular challenges.
Featured image for “Direct Mail ROI — Next Gen Inkjet Delivers — Part 2”
November 9, 2021

Direct Mail ROI — Next Gen Inkjet Delivers — Part 2

Darwill upgraded to the Oce ProStream 1800 with speed and improved image quality that instills confidence in the sales team. Customers are leveraging more data to drive direct mail content and ROI for omnichannel programs. Darwill is delivering faster time to market with offline finishing. 

Featured image for “Direct Mail ROI – Next Gen Inkjet Delivers – Part 1”
October 26, 2021

Direct Mail ROI – Next Gen Inkjet Delivers – Part 1

Since improving ROI for their direct marketing customers, their customers are mailing more. Prisma invested in Screen Truepress Jet520HD inkjet device with SC inks. The ability to run without pre or post coatings or inkjet treated stocks aligns with their other print technologies.
Featured image for “Caring for Customers: Three Essentials”
September 29, 2021

Caring for Customers: Three Essentials

Learn about 3 essential customer interactions surrounding your inkjet journey and how to handle them successfully.
Featured image for “Regional OEM Viewpoints on Inkjet Sales Strategy”
July 14, 2021

Regional OEM Viewpoints on Inkjet Sales Strategy

What customers should know about direct and in-direct inkjet sales approaches from 5 OEMS across the EMEAR region. Interview by Jean Lloyd.
Featured image for “Making Ink Estimating a Little Easier – Video”
March 4, 2021

Making Ink Estimating a Little Easier – Video

Elizabeth Gooding and Ed Jansen talk about challenges with ink estimating and the multiple approaches CSA has used to improve the process for customers.
Featured image for “Profit from the Need For Trustworthy Voting By Mail”
February 9, 2021

Profit from the Need For Trustworthy Voting By Mail

Best practices and checklist for getting into the growing Vote by Mail segment.
Featured image for “Ink Estimating Survey Report”
January 28, 2021

Ink Estimating Survey Report

We surveyed production inkjet users on their use of and satisfaction with ink estimating tools. Executive summary available to all. Premium members can download full report.
Featured image for “Transformations Series: Content Critical Growing with Inkjet – Part 2”
January 26, 2021

Transformations Series: Content Critical Growing with Inkjet – Part 2

Kimberly Meyers continues her interview with Content Critical on how they drove double-digit revenue growth without sacrificing profitability.
Featured image for “Celebrating Halloween with Paper?”
October 30, 2020

Celebrating Halloween with Paper?

Happy Halloween. I wanted to highlight this excellent marketing post from International Paper that provides value to parents with kids stuck at home and promotes the value of paper.
Featured image for “What’s Driving Automotive Marketers Crazy?”
October 8, 2020

What’s Driving Automotive Marketers Crazy?

Elizabeth Gooding spoke with Richard Margulies of Winterberry Group about trends in automotive marketing that are driving opportunities across channels.
Featured image for “How the Sales Cycle Has Changed – Video”
September 3, 2020

How the Sales Cycle Has Changed – Video

Lois shares her insights on changes in the sales process as well as changes in sales training to get teams the tools and tactics they need.
Featured image for “In-Plants’ Challenges: Organizational Visibility”
August 21, 2019

In-Plants’ Challenges: Organizational Visibility

In-plant managers are challenged every day to meet the complex and evolving needs of their organizations. In-plants with stronger alignment with their internal customers have been able to justify new equipment like inkjet and expand their capabilitiesI recently spoke with print mail managers from three different in-plant organizations. My intent was to get their perspective on the challenges in providing relevance to their organizations.
Featured image for “Three Ways to Be a Successful Inkjet Printing Company”
August 13, 2019

Three Ways to Be a Successful Inkjet Printing Company

There are three things that will move the needle toward success with inkjet printing. Companies who are adopting production inkjet would do well to take stock of their current status across these vectors.
Featured image for “Six Sensible Steps Towards Doing More with Inkjet – Webinar”
July 15, 2019

Six Sensible Steps Towards Doing More with Inkjet – Webinar

Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.
Featured image for “The #1 Question When Selling Inkjet”
May 8, 2019

The #1 Question When Selling Inkjet

Investing in a production inkjet solution is both a major expenditure and the beginning of major changes for the organization. Most companies invest because they believe that new hardware and software will help them to make money – either by doing more for the customers they have or by attracting new customers.
March 19, 2019

Using Your Inkjet Press for Finished Samples

Inkjet is still new to the masses and its differences are easier to “see” than verbally explain. Seems crazy, but this is why we use these multi-million dollar print workflows for one or two finished proofs.
December 10, 2018

Strategic Technology Stack for Production Inkjet

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.
November 6, 2018

The Strategic Press Decision

This article discusses the role of strategic planning in making equipment acquisition decisions and highlights the use of the Ansoff product-market matrix as a tool to help with brainstorming and planning.

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