March 14, 2023
This episode of the “things to do better” series looks at the joys of customer onboarding and maintenance and why it’s so hard to get development estimates.
February 21, 2023
Everyday Voice-of-Customer: How to Capture Insights from Every Customer Interaction
Whether you sell print services, printing presses, or support those industries, your sales and service representatives probably make hundreds of calls annually. You can multiply the value of those calls by applying simple, “Everyday VOC” techniques.
February 9, 2023
Wes Sparling on IWCO’s Rebrand
Elizabeth has a conversation with Wes Sparling of IWCO about the company’s rebrand and the benefits of the evolution of their brand and how they’ve gone “all-in” on digital.
January 18, 2023
Win and save with USPS Promotions
USPS promotions that include transpromo, tactile and sensory components provide a 3-5% postage savings. With postage rates increasing twice annually, mailers and service providers can reduce postage while improving results with mail leveraging the promotions.
January 10, 2023
First, know what is profitable
To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
December 14, 2022
Sales people are a valuable resource
Remove barriers, build trust and optimize your sales force to sell profitable products and services.
December 6, 2022
Getting Better all the Time
Some changes in approach and attitude can yield business benefits without investment in software or hardware. Keep getting better!
September 16, 2022
Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video
Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.
August 9, 2022
Kodak and Graphco Team Up to Drive Print Sales
A deeper dive into the inkjet implications of the partnership between Graphco and Kodak. Interview with Chris Manley and Jeff Zellmer.
August 2, 2022
Growth Innovation Series: Understanding B2B Advantages
Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.
June 27, 2022
Webinar Replay: You Don’t Know if You Don’t Ask
I’ve been at a couple of print events lately where I heard several conversations that started with “I wonder if…”
March 29, 2022
USPS Promotions: Physical Mail Drives Digital Engagement
Print mail service providers are making it easier for their clients to leverage the USPS promotions with bundled services and campaign management. Clients are eager to show postal savings with rates increasing. The various promotions demonstrate mail is driving digital engagement.
February 15, 2022
Introducing the B2B Growth & Innovation Series
We are excited to kick off a new B2B Growth & Innovation video series for our inkjet entrepreneurs. Each new chapter will help you to address particular challenges.
November 9, 2021
Direct Mail ROI — Next Gen Inkjet Delivers — Part 2
Darwill upgraded to the Oce ProStream 1800 with speed and improved image quality that instills confidence in the sales team. Customers are leveraging more data to drive direct mail content and ROI for omnichannel programs. Darwill is delivering faster time to market with offline finishing.
October 26, 2021
Direct Mail ROI – Next Gen Inkjet Delivers – Part 1
Since improving ROI for their direct marketing customers, their customers are mailing more. Prisma invested in Screen Truepress Jet520HD inkjet device with SC inks. The ability to run without pre or post coatings or inkjet treated stocks aligns with their other print technologies.
September 29, 2021
Caring for Customers: Three Essentials
Learn about 3 essential customer interactions surrounding your inkjet journey and how to handle them successfully.
July 14, 2021
Regional OEM Viewpoints on Inkjet Sales Strategy
What customers should know about direct and in-direct inkjet sales approaches from 5 OEMS across the EMEAR region. Interview by Jean Lloyd.
March 4, 2021
Making Ink Estimating a Little Easier – Video
Elizabeth Gooding and Ed Jansen talk about challenges with ink estimating and the multiple approaches CSA has used to improve the process for customers.
February 9, 2021
Profit from the Need For Trustworthy Voting By Mail
Best practices and checklist for getting into the growing Vote by Mail segment.
January 28, 2021
Ink Estimating Survey Report
We surveyed production inkjet users on their use of and satisfaction with ink estimating tools. Executive summary available to all. Premium members can download full report.
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