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In-Plants’ Challenges: Organizational Visibility

By Lois Ritarossi / Published:

In-plant managers are challenged every day to meet the complex and evolving needs of their organizations. In-plants with stronger alignment with their internal customers have been able to justify new equipment like inkjet and expand their capabilitiesI recently spoke with print mail managers from three different in-plant organizations. My intent was to get their perspective on the challenges in providing relevance to their organizations.

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Six Sensible Steps Towards Doing More with Inkjet – Webinar

By Inkjet Insight / Published:

Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.

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The #1 Question When Selling Inkjet

By Elizabeth Gooding / Published:

Investing in a production inkjet solution is both a major expenditure and the beginning of major changes for the organization. Most companies invest because they believe that new hardware and software will help them to make money – either by doing more for the customers they have or by attracting new customers.

Using Your Inkjet Press for Finished Samples

By Mary Schilling / Published:

Inkjet is still new to the masses and its differences are easier to “see” than verbally explain. Seems crazy, but this is why we use these multi-million dollar print workflows for one or two finished proofs.

Strategic Technology Stack for Production Inkjet

By Andy Gordon / Published:

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

The Strategic Press Decision

By Andy Gordon / Published:

This article discusses the role of strategic planning in making equipment acquisition decisions and highlights the use of the Ansoff product-market matrix as a tool to help with brainstorming and planning.