Featured image for “Win and save with USPS Promotions”
January 18, 2023

Win and save with USPS Promotions

USPS promotions that include transpromo, tactile and sensory components provide a 3-5% postage savings. With postage rates increasing twice annually, mailers and service providers can reduce postage while improving results with mail leveraging the promotions. 

Featured image for “First, know what is profitable”
January 10, 2023

First, know what is profitable

To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
Featured image for “Sales people are a valuable resource”
December 14, 2022

Sales people are a valuable resource

Remove barriers, build trust and optimize your sales force to sell profitable products and services.
Featured image for “Getting Better all the Time”
December 6, 2022

Getting Better all the Time

Some changes in approach and attitude can yield business benefits without investment in software or hardware. Keep getting better!


Featured image for “Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video”
September 16, 2022

Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video

Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.
Featured image for “Kodak and Graphco Team Up to Drive Print Sales”
August 9, 2022

Kodak and Graphco Team Up to Drive Print Sales

A deeper dive into the inkjet implications of the  partnership between Graphco and Kodak. Interview with Chris Manley and Jeff Zellmer.
Featured image for “Growth Innovation Series: Understanding B2B Advantages”
August 2, 2022

Growth Innovation Series: Understanding B2B Advantages

Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.
Featured image for “Webinar Replay: You Don’t Know if You Don’t Ask”
June 27, 2022

Webinar Replay: You Don’t Know if You Don’t Ask

I’ve been at a couple of print events lately where I heard several conversations that started with “I wonder if…”
Featured image for “USPS Promotions: Physical Mail Drives Digital Engagement”
March 29, 2022

USPS Promotions: Physical Mail Drives Digital Engagement


Print mail service providers are making it easier for their clients to leverage the USPS promotions with bundled services and campaign management. Clients are eager to show postal savings with rates increasing. The various promotions demonstrate mail is driving digital engagement. 

Featured image for “Introducing the B2B Growth & Innovation Series”
February 15, 2022

Introducing the B2B Growth & Innovation Series

We are excited to kick off a new B2B Growth & Innovation video series for our inkjet entrepreneurs. Each new chapter will help you to address particular challenges.
Featured image for “Direct Mail ROI — Next Gen Inkjet Delivers — Part 2”
November 9, 2021

Direct Mail ROI — Next Gen Inkjet Delivers — Part 2

Darwill upgraded to the Oce ProStream 1800 with speed and improved image quality that instills confidence in the sales team. Customers are leveraging more data to drive direct mail content and ROI for omnichannel programs. Darwill is delivering faster time to market with offline finishing. 

Featured image for “Direct Mail ROI – Next Gen Inkjet Delivers – Part 1”
October 26, 2021

Direct Mail ROI – Next Gen Inkjet Delivers – Part 1

Since improving ROI for their direct marketing customers, their customers are mailing more. Prisma invested in Screen Truepress Jet520HD inkjet device with SC inks. The ability to run without pre or post coatings or inkjet treated stocks aligns with their other print technologies.
Featured image for “Caring for Customers: Three Essentials”
September 29, 2021

Caring for Customers: Three Essentials

Learn about 3 essential customer interactions surrounding your inkjet journey and how to handle them successfully.
Featured image for “Regional OEM Viewpoints on Inkjet Sales Strategy”
July 14, 2021

Regional OEM Viewpoints on Inkjet Sales Strategy

What customers should know about direct and in-direct inkjet sales approaches from 5 OEMS across the EMEAR region. Interview by Jean Lloyd.
Featured image for “Making Ink Estimating a Little Easier – Video”
March 4, 2021

Making Ink Estimating a Little Easier – Video

Elizabeth Gooding and Ed Jansen talk about challenges with ink estimating and the multiple approaches CSA has used to improve the process for customers.
Featured image for “Profit from the Need For Trustworthy Voting By Mail”
February 9, 2021

Profit from the Need For Trustworthy Voting By Mail

Best practices and checklist for getting into the growing Vote by Mail segment.
Featured image for “Ink Estimating Survey Report”
January 28, 2021

Ink Estimating Survey Report

We surveyed production inkjet users on their use of and satisfaction with ink estimating tools. Executive summary available to all. Premium members can download full report.
Featured image for “Transformations Series: Content Critical Growing with Inkjet – Part 2”
January 26, 2021

Transformations Series: Content Critical Growing with Inkjet – Part 2

Kimberly Meyers continues her interview with Content Critical on how they drove double-digit revenue growth without sacrificing profitability.
Featured image for “Celebrating Halloween with Paper?”
October 30, 2020

Celebrating Halloween with Paper?

Happy Halloween. I wanted to highlight this excellent marketing post from International Paper that provides value to parents with kids stuck at home and promotes the value of paper.
Featured image for “What’s Driving Automotive Marketers Crazy?”
October 8, 2020

What’s Driving Automotive Marketers Crazy?

Elizabeth Gooding spoke with Richard Margulies of Winterberry Group about trends in automotive marketing that are driving opportunities across channels.

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