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In-Plants’ Challenges: Organizational Visibility

In Article, In-Plant Operations, Knowledge Base, Sales & Marketing by Lois RitarossiLeave a Comment

In-plant managers are challenged every day to meet the complex and evolving needs of their organizations. In-plants with stronger alignment with their internal customers have been able to justify new equipment like inkjet and expand their capabilitiesI recently spoke with print mail managers from three different in-plant organizations. My intent was to get their perspective on the challenges in providing relevance to their organizations.

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Six Sensible Steps Towards Doing More with Inkjet – Webinar

In Customer Education, Knowledge Base, Purchasing Inkjet, Sales & Marketing, Webinar by Inkjet InsightLeave a Comment

Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.

Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketing by Andy GordonLeave a Comment

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.