Sales & Marketing

Learn about 3 essential customer interactions surrounding your inkjet journey and how to handle them successfully.

What customers should know about direct and in-direct inkjet sales approaches from 5 OEMS across the EMEAR region. Interview by Jean Lloyd.

Elizabeth Gooding and Ed Jansen talk about challenges with ink estimating and the multiple approaches CSA has used to improve the process for customers.

Best practices and checklist for getting into the growing Vote by Mail segment.

We surveyed production inkjet users on their use of and satisfaction with ink estimating tools. Executive summary available to all. Premium members can download full report.

Kimberly Meyers continues her interview with Content Critical on how they drove double-digit revenue growth without sacrificing profitability.

Happy Halloween. I wanted to highlight this excellent marketing post from International Paper that provides value to parents with kids stuck at home and promotes the value of paper.

Elizabeth Gooding spoke with Richard Margulies of Winterberry Group about trends in automotive marketing that are driving opportunities across channels.

Lois shares her insights on changes in the sales process as well as changes in sales training to get teams the tools and tactics they need.

In-plant managers are challenged every day to meet the complex and evolving needs of their organizations. In-plants with stronger alignment with their internal customers have been able to justify new equipment like inkjet and expand their capabilitiesI recently spoke with print mail managers from three different in-plant organizations. My intent was to get their perspective on the challenges in providing relevance to their organizations.

There are three things that will move the needle toward success with inkjet printing. Companies who are adopting production inkjet would do well to take stock of their current status across these vectors.

Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.

Investing in a production inkjet solution is both a major expenditure and the beginning of major changes for the organization. Most companies invest because they believe that new hardware and software will help them to make money – either by doing more for the customers they have or by attracting new customers.

Inkjet is still new to the masses and its differences are easier to “see” than verbally explain. Seems crazy, but this is why we use these multi-million dollar print workflows for one or two finished proofs.

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

This article discusses the role of strategic planning in making equipment acquisition decisions and highlights the use of the Ansoff product-market matrix as a tool to help with brainstorming and planning.

Steve Welkley discusses the approach that Xerox has taken to help customers utilize and optimize the capacity of their production inkjet devices and grow inkjet pages.

The 2nd Edition of The Designer’s Guide to Inkjet was released at thINKforum 2018 and the authors were there to talk about why educating designers is more important than ever and what is new in the updated guide.