Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

Please offer your feedback on Elizabeth's posts and inquire about availability for speaking or consulting using our contact form and we will put you in touch.

November 13, 2018

Inkjet Economics – Operating Costs – Part 2 of 3

When looking at a big ticket item like a production inkjet device, the one with the lowest price may seem like the best choice. The cost of the machine is the big number (the race car) that will play the smallest role in total cost of ownership. It’s the operating costs that can make or break your return on investment.

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November 9, 2018

Not-So-Simple Discussion of Inkjet Economics – Part 1 of 3

Part 1 of a 3 part series on inkjet economics. Part 1 begins with guidance on creating good assumptions for the basis of your inkjet evaluation.

October 10, 2018

RISO T2 Twin-Engine Cut Sheet Overview

Overview and analysis of the RISO T2 Twin-Engine Cut Sheet printer scheduled for controlled release later this year with 10 units currently available in the U.S. and general availability in January 2019. Comparison to VarioStream i300 and Delphax elan 500 sheet fed devices.

September 28, 2018

Inkjet Insight at PRINT 18

Inkjet Insight will be all over PRINT 18. On Monday October 1, at 12:00 authors Elizabeth Gooding and Mary Schilling will have a book signing for the release of the

September 13, 2018

Your Guide to Inkjet Innovation at PRINT 18

At Print 2018 in Chicago, Mary Schilling of Inkjet Insight will be the moderator and tour guide for the High Speed Inkjet Print Advancements Tour. Sign up now.

August 29, 2018

Growing Inkjet Pages with Designers

The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.

Crayon Space and Three Attributes of Color

Last week in Color Management as Crayon Space, I posed an impossible task: to arrange crayons in a line according to their color. Color can’t be arranged in a line because it’s three-dimensional. This post will discuss the three dimensions of color: hue angle, lightness value, and chroma/saturation. Again, we’ll play with crayons and some real-life experiments.

Managing Color in Crayon Space

John Seymour joins Inkjet Insight for part one of a series discussing color management using crayons as a guide. Part one poses the challenging of creating a linear organization of a non-linear concept.

Zanders Optimistic During Restructuring

Last week Zanders GmbH issued a press release regarding the continued restructuring process for the company. The release included a sentiment that we don’t often hear in these types of announcements: optimism.

Ricoh Pro VC 70000 Overview

I had the opportunity to see the Ricoh Pro VC70000 in action at Ricoh’s Boulder Colorado Customer Experience Center last week and to learn about some of the innovations that differentiate it from the rest of the Pro VC lineup. While visually similar to the VC 60000, the VC7000 offers three key innovations: new ink chemistry, advanced drying technology and finely controlled drop sizes.

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Haberbeck: Offset and, not or Production Inkjet

Christian Heneke of Service & Print Group Haberbeck gave a presentation today at the Ricoh Interact 2018 event on offset and inkjet working together. Like many companies, Haberbeck looked at the volumes of current work that could be transferred to inkjet, but he had a broader message.

Mitigating Risk in the Paper Supply Chain

There are a number of issues with the inkjet paper supply chain that are going to test your paper qualification and sourcing policies. You will need to test more papers, track them carefully and ensure that your receiving dock runs like a NASCAR pit stop. Here are a few survival tips.

“What’s your Why – Your Road to Production Inkjet” Event Explored Production Inkjet Opportunities

This week Elizabeth Gooding was the keynote speaker and panel moderator at a thought leadership workshop hosted by Xerox at its Gil Hatch Center for Customer Innovation. Xerox assembled a group of print operation executives from transactional, book, inplant, and commercial printing to explore production inkjet opportunities.

Pulp Fiction – Challenges Within the Paper Supply Chain

The demand for paper and pulp is growing and the supply chain is having a hard time keeping up. We lost a couple of other mills over the past year, West Lynn and Appleton, contributing to a 16% overall loss in inventory.

Featured image for “EFI Inkjet Innovation in New Hampshire”

EFI Inkjet Innovation in New Hampshire

This week I had the opportunity to attend the ribbon cutting ceremony at the new 225,000 square foot EFI innovation center in Londonderry New Hampshire. In his opening remarks Guy Gecht, CEO of EFI said “the future of packaging is inkjet printing” and based on EFI’s massive investment in this very impressive facility, they are ready to meet demand.

Featured image for “What is Value Anyway? An Objective Approach to Understanding Inkjet Value”

What is Value Anyway? An Objective Approach to Understanding Inkjet Value

People are always trying to figure out how to get more value for less money. Designing an inkjet solution is no exception. But, here’s the thing, you need to be able to define what “value” is, and with inkjet it’s often about more than one thing. In this post, as always, we try to make it objective.

Featured image for “Essential Software for Inkjet Success”

Essential Software for Inkjet Success

Elizabeth Gooding shares her insights on key software investments to deliver end-to-end workflows that meet customer needs, are scalable, and achieve production efficiency goals.

Inkjet Fun Crossword Puzzle Answer Key

There were so many great inkjet conferences this week and we felt bad for the people who couldn’t attend so we made a crossword puzzle to keep you busy. As promised – here is the answer key.

Featured image for “Business Case Calculator for Software”

Business Case Calculator for Software

A very simple tool to allow you do do some “what if” analysis on how improvements in uptime, minimizing paper changes and other seemingly minimal improvements can impact your revenue over the course of the year. It adds up!

Inkjet Fun – Crossword

We’ve put together something to keep you thinking about inkjet – an inkjet crossword puzzle. If you’ve been reading our posts you should find this pretty easy. Post a comment to brag if you finish in less than 10 minutes.

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