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Inkjet for Direct Marketing Print– What Matters?October 20, 2017
The market for direct marketing print is a good news – bad news story. Bad news: according to the Direct Marketing Association and the USPS, the volume of direct mail
What Inkjet Specifications Can Tell YouOctober 10, 2017
…and what they can’t. I posted an open letter to inkjet OEMs last week and got some feedback on the specifications people find most important when comparing production inkjet technology.
Marco Boer on Inkjet Print Head TechnologiesOctober 4, 2017
Insights from Marco Boer of I.T. Strategies on the major types of production print head technologies, how they work and their application to different business models.   . . .
Action at a Distance: Inkjet’s Original SinSeptember 19, 2017
Guest Contributor: Chris Lynn, Hillam Technology Partners, LLC Inkjet printing is action at a distance. A convulsion of the piezo or a belch in the silicon chamber causes a droplet
Components of Inkjet Print QualityAugust 28, 2017
What determines production inkjet print quality? This is a complex question which can’t be answered by simply looking at the published spec sheet for a device. Many OEM’s tout higher
Transaction, Transpromo, Transitional Printing – What Matters?August 10, 2017
Transaction print, transpromo and transitional print are all ways of talking about segments of the production print market that produce statements, invoices, letters, notices and other important customer communications. The
Inkjet Book Printing – What Matters?August 1, 2017
In 2011, Cary Sherburne wrote an article about inkjet book printing at Webcom, one of the largest book printers in Canada, where she said: “As more high speed full-color inkjet
Understanding the Gray Areas of Inkjet – GrayscaleJuly 17, 2017
Often when people talk about the capabilities of an inkjet printer, they will discuss print quality in terms of dots per inch and the number of colors available, but this
Your Customer Education Checklist for InkjetJuly 10, 2017
We’ve provided a customer education checklist because we want you to make creating an inkjet customer education plan a priority. Creating a solid customer education plan has many potential benefits for
New Tool – Customizable Process Color GuideJune 5, 2017
Color matching tools are an important part of any inkjet customer education program, so we are continually adding tools to help you communicate with customers. Previously we provided a free
Understanding LinearizationJune 1, 2017
The key to print quality and color management is controlling the migration of the ink into the paper. The size of the drops jetted along with the pattern which forms upon contact
RFP Checklist – Software RequirementsMay 24, 2017
Many an inkjet evaluation has run aground in the murky waters of software requirements. I say murky because software requirements often aren’t as clear as hardware needs. If a piece
Inkjet Insight Tint BookMay 15, 2017
Pretty much everyone is familiar with the Pantone swatch / tint book which shows the CMYK, RGB and HTML values used to reproduce each swatch color, or tint, as accurately as possible in standard print and onscreen applications. The problem is that production inkjet is not really a “standard” print application.
Proper Packaging of Design FilesMay 3, 2017
Design files can be pretty complex. A typical file could contain hundreds or thousands of detailed elements such as font families, lines, vignettes plus drawn and linked elements such as logos and photos. These may be created in multiple formats housing extremely detailed dither and color data. Designers sometimes go to painstaking detail to create a particular effect.
Setting Paper Evaluation RequirementsMay 1, 2017
Before you start any paper trials, know what you’re finished product goals will be and design your trial around them. Paper evaluation needs to consider a broad array of issues beyond compatibility with a specific device. If you don't consider the big picture, you can waste a lot of time testing papers or miss out on opportunities to save money and improve quality.
RFPs, RFIs, RFQs and Cutting to the ChaseMay 1, 2017
An in-house print operation at a large insurance organization may have very different requirements for soliciting bids for large equipment purchases than a privately-held, mid-sized printing firm.
Understanding the TAPPI Roll IdentifierApril 27, 2017
TAPPI is the technical arm of the American Pulp and Paper Association. They are an ANSI-Certified Standards development organization, and one of the standards that they have developed is the
RFP Checklist: Production Inkjet RequirementsMarch 20, 2017
Before you can effectively research your production inkjet options, you need to consider the features that are most important. That, of course, is dependent on the volumes you need to support, the types of applications those volumes represent and whether those volumes are existing business that needs to be transitioned or new business for your organization.
Premium Customizable Fingerprint FilesMarch 16, 2017
Fingerprints are an indispensable way to help your customers understand the benefits of inkjet and the paper selected for a particular job.
Understanding the “Two-Sided” EffectMarch 10, 2017
Have you ever completed a custom profile of your paper to only find out that when printed, one side looks darker than the other? You may notice that the ink densities are different, but may also see a visual color and perhaps a mottle, line and text clarity difference.
Diagnosing Cross-Process Density ShiftsMarch 8, 2017
If you see any signs of cross-process density shift, get a baseline by running a diagnostic test pattern on a high holdout inkjet coated sheet.
Setting Customer Expectations with a FingerprintMarch 2, 2017
One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.
Stripes, Solids and Banding – Cross-Process DensityFebruary 22, 2017
Stripes can be a wonderful design element, but when we see stripes when printing solids, we might call that “banding.” In inkjet terminology, it is more correctly referred to as “cross-process density shift” which is a bit of a mouthful.
Working with Thin PapersFebruary 16, 2017
Thin papers require more thought than their thicker kin because thin papers have much less fiber content.
Working with Thick PapersFebruary 14, 2017
Thick papers can take on more ink volume and heat than their lighter weight brothers.