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Welcome to the Inkjet Revolution—Front Line Report from Rochester’s Mercury Printing

In Article, Case Study, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Base by Inkjet InsightLeave a Comment

David Zwang cites Mercury printing as one of the most interesting and exciting printing companies he has seen. And they have made it a practice to leverage new technologies throughout the life of the company to revolutionize their business. Read coverage on their investment and integration of technology from Landa, Xerox and Manroland Goss.

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Developing a Testing Process for Inkjet Adoption

In Article, Case Study, Knowledge Base by Inkjet InsightLeave a Comment

In the past, when new graphic arts technology has been introduced, the first response has often been, “It will never be good enough to replace ‘X.’” It was said that offset printing would never be good enough to replace letterpress. Web offset would never be good enough to replace sheetfed. Toner-based digital print would never be good enough to replace offset. The introduction of production inkjet was no different.