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Packaging Innovation – Inside Out with Inkjet

By Elizabeth Gooding / Published:

Last week, David Zwang, Editor of WhatTheyThink and Mary Schilling, Partner at Inkjet Insight provided an overview of new and exciting developments coming to market that address packaging during Inkjet Insight’s Inkjet Innovation week. Here’s an overview of top trends and market entrants in all segments of inkjet for packaging.

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Evergreen Packaging Releases TruSpec® Coated Inkjet Papers Featuring HP ColorPRO Technology

By Inkjet Insight / Published:

Evergreen Packaging® today announced the release of TruSpec® Inkjet Book with ColorPRO Technology, a new digital coated matte paper developed in conjunction with HP. Evergreen is the only North American coated paper producer utilizing cutting edge HP ColorPRO technology. Learn more about Evergreen Packaging and HP during Inkjet Innovation Week beginning June 15.

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A Market Map Puts Everything in Perspective

By Andy Gordon / Published:

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories. Production inkjet has been successful with applications that have light ink coverage printed on uncoated stocks … namely, transactional, direct mail, and some book applications. Many of these applications were converted from high-speed roll-fed toner devices and inkjet provided economic and process benefits and by adding color. Inkjet also provided the ability to add value to printed pages. It’s useful to look at the entire market to help put this area of success in perspective and to think about the requirements for expanding adoption.