Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.
Rethinking Catalogs
Join Daniel Hetzer, of Lands’ End and Elizabeth Gooding of Inkjet Insight for a discussion of how catalog creative and production processes are adapting to new customer attitudes, technical capabilities and economic realities. This session looks at the impact of COVID-19 as well as trends toward customization and personalization that predate the pandemic and will consider new strategies for when to print, what to print and how to print.
Opening New Markets with Sheet-fed Inkjet Systems
Sheet-fed inkjet is a small world populated with very diverse players. OEMs may be focused on displacing monochrome in transaction print, full color B2 toner devices or sheet-fed offset. They …
Innovation Foundations: Inkjet Paper and Specialty Media
Inkjet innovations in printheads, ink chemistry, coatings, coverage and drying technology are driving needs for new media. Paper development is one of the significant driving forces in increasing the print …
Essential Software for Inkjet Innovators
Software drives inkjet performance from the inside out – from the operation of the inkjet device to performance optimization and workflow automation on the shop floor. Inkjet buyers must understand …
Packaging 2020 – Inkjet Drivers and Innovations
Shifting market requirements are creating new demands and innovations in the packaging supply chain. While pandemic driven economic uncertainty will undoubtedly have some effect on consumer purchasing habits, consumer product …
Driving Innovation in Web-fed Inkjet Systems
Inkjet is a key technology transforming the ways we print, automate and personalize printed products to deliver a richer customer experience, but technical and cost barriers have prevented inkjet from taking hold in many potential markets. Driving innovation, and eliminating barriers, requires a host of technical improvements that must all work together while maintaining compatibility with software systems and finishing.
Designer Opportunities: Prepare for New Markets in Inkjet
Mary Schilling provides an overview of the growing range of opportunities available to designers who understand the capabilities and constraints of inkjet printing.
Six Sensible Steps Towards Doing More with Inkjet – Webinar
Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.