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Catalog Marketing in a New Retail Reality

By Elizabeth Gooding / Published:

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

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Rethinking Catalogs

By Inkjet Insight / Published:

Join Daniel Hetzer, of Lands’ End and Elizabeth Gooding of Inkjet Insight for a discussion of how catalog creative and production processes are adapting to new customer attitudes, technical capabilities and economic realities. This session looks at the impact of COVID-19 as well as trends toward customization and personalization that predate the pandemic and will consider new strategies for when to print, what to print and how to print.

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Driving Innovation in Web-fed Inkjet Systems

By Inkjet Insight / Published:

Inkjet is a key technology transforming the ways we print, automate and personalize printed products to deliver a richer customer experience, but technical and cost barriers have prevented inkjet from taking hold in many potential markets. Driving innovation, and eliminating barriers, requires a host of technical improvements that must all work together while maintaining compatibility with software systems and finishing.

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Six Sensible Steps Towards Doing More with Inkjet – Webinar

By Inkjet Insight / Published:

Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.