Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “Production Inkjet Tradeshow Shopping Guide Part 2 – Big Rigs”
October 3, 2019

Production Inkjet Tradeshow Shopping Guide Part 2 – Big Rigs

For the second in our series on Tradeshow Shopping, we are focusing on the biggest of the big – in terms of productivity. To be considered at “maximum productivity” in production inkjet today, a roll-fed device must deliver at least 2,000 US letter images per minute. While you may not see all of these devices “in person” at the shows, we have included OEMs who are exhibiting and bringing a segment of their inkjet portfolio for your tire-kicking pleasure.
Featured image for “Production Inkjet Tradeshow Shopping Guide – Part 1”
October 2, 2019

Production Inkjet Tradeshow Shopping Guide – Part 1

Trade shows can be overwhelming, so we want to help you use your time wisely by providing an overview of trends and options in various aspects of the production inkjet market.In the first installment of the series, we’re talking about the trend toward making inkjet financially accessible to more companies.
Featured image for “Personalization at Scale”
September 26, 2019

Personalization at Scale

Customization and personalization is now happening throughout the supply chain. Data on customer buying preferences – what, where and how they buy – is driving change in inventory management, distribution, product design and marketing.
Featured image for “Measuring Paper Against Expectations”
July 30, 2019

Measuring Paper Against Expectations

Companies evaluating paper for suitability for their inkjet environment have different expectations. What is most important to you and your customers: gamut, show-through, small text clarity, mottle, coalescence, edge clarity, or are they all important? Do you get the data you need to see how a paper performs in these areas on your press?
Featured image for “Designing Workflow to Do More”
July 23, 2019

Designing Workflow to Do More

While every workflow should be unique to the service provider, thinking of the workflow solution as unique to a particular application segment can limit a company in terms of their workflow design and potential for page growth on their inkjet device(s). Designing reusable components within your workflow, and “stubbing in” steps for other types of work you may do in the future, will make your workflow system more flexible, extensible and auditable.
Featured image for “Xerox Baltoro Makes Brenva Obsolete”
July 10, 2019

Xerox Baltoro Makes Brenva Obsolete

Elizabeth Gooding spoke to John Hume, President of Hume Media, about their decision to be the first customer for the Xerox Baltoro HF Inkjet press and their expectation for ramping up production and transitioning volume from other devices.
Featured image for “Xerox Baltoro Inkjet Platform Overview”
June 27, 2019

Xerox Baltoro Inkjet Platform Overview

Xerox has announced the availability of the Baltoro High Fusion Inkjet Press. This is a press announcement, but Xerox was consistent in positioning the Baltoro as a “platform” in the model of the Trivor, iGen and DocuTech series of devices.
Featured image for “Inkjet, Toner and Being Marco Boer”
June 12, 2019

Inkjet, Toner and Being Marco Boer

Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.
Featured image for “Ricoh Interact 2019: A Metaphor for Workflow”
June 11, 2019

Ricoh Interact 2019: A Metaphor for Workflow

The Ricoh Interact 2019 event followed the best practices for business development, customer education and ongoing measurement recommended to attendees.
Featured image for “High Speed Inkjet Devices Take on Commercial Print Quality”
June 5, 2019

High Speed Inkjet Devices Take on Commercial Print Quality

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.
Featured image for “The #1 Question When Selling Inkjet”
May 8, 2019

The #1 Question When Selling Inkjet

Investing in a production inkjet solution is both a major expenditure and the beginning of major changes for the organization. Most companies invest because they believe that new hardware and software will help them to make money – either by doing more for the customers they have or by attracting new customers.
Featured image for “Online Ad Blockers and Inkjet Printing”
April 30, 2019

Online Ad Blockers and Inkjet Printing

The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.
April 1, 2019

Inkjet Printing Volumes Overtake Commercial

Production inkjet printing page volumes outstripped both traditional and toner-based page volumes in the first quarter of 2019 for the first time in the history of printing.
March 21, 2019

Used Inkjet and the Golden Ticket

Are OEMs buying up all the used inkjet printers to keep them off the market? Why is it so hard to find a used device? If you actually find one, here are some things to know.
Featured image for “Accept Your Workflow Limits”
March 12, 2019

Accept Your Workflow Limits

Few companies have embraced the concept that production workflow in a competitive organization is something that needs to be continuously improved. Only when we understand and accept the limits of our workflow can we be cognizant of ways to improve it.
February 23, 2019

Not-So-Simple Discussion of Inkjet Economics – Part 3

Part Three in the Inkjet Economics series by Elizabeth Gooding. This time discussing how simple assumptions about timing can have a big impact on evaluation and profitability.
February 14, 2019

One Slice of One Canon

Coverage of the One Canon event focused on the Production Print Solutions (PPS) division and specifically the inkjet portfolio within PPS, in the context of the whole Canon pie.
January 28, 2019

The Year Ahead for Catalogs and Magalogs

The catalog market looks unexpectedly bright for 2019, both due to retail brands embracing direct mail and advances in inkjet technology to meet the needs of this challenging application segment.
January 23, 2019

IoT, Print and Inkjet Security

With the complexity of Internet of Things (IoT) networks expanding and the cost and frequency of breaches climbing, printers must take advantage of every resource to protect their security and their reputations. We discuss 2018 trends in security and print environments including links to research from Ponemon, Aberdeen and Inkjet Insight.
January 8, 2019

Learning from the Experts in 2018

One of the great things about being a partner at Inkjet Insight is that I get to talk to really interesting people and, in many cases, capture them on video. Over the course of 2018 we recorded some great advice from industry strategists, OEM execs and companies that have acquired inkjet for a wide range of application types. Here are some highlights.

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