Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “Eliminate most commercial risk”
January 25, 2023

Eliminate most commercial risk

Are you gambling with R&D dollars? You can eliminate technical risk in the development stage. But how can you reduce commercial risk in the front-end? Stop guessing and start researching with ecosystem interviews. Dan Adams explains how you should conduct these interviews to receive unfiltered, unbiased customer insight.
Featured image for “Helping you evaluate inkjet in 2023”
January 17, 2023

Helping you evaluate inkjet in 2023

A lot has changed since Inkjet Insight was launched back in 2017, but our mission hasn’t. Our goal is still to help companies evaluate, optimize and grow their businesses using inkjet. Let’s take a look at the evaluate part of that mission and highlight some of the supporting content that you may have missed.
Featured image for “December 2022 Inkjet Installation Roundup”
January 12, 2023

December 2022 Inkjet Installation Roundup

The attention for December shifted back to Europe. We are reporting on 17 press installations with 12 of them in Europe as compared to November where 12 of 19 presses were installed in the US.
Featured image for “First, know what is profitable”
January 10, 2023

First, know what is profitable

To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
Featured image for “Immerse your team in customer outcomes”
January 4, 2023

Immerse your team in customer outcomes

Becoming an industry leader is OSUM, but is your focus clear? Dan Adams discusses two key principles to sustainable growth and understanding customer outcomes to increase your customer value.
Featured image for “The advent of a new year”
December 29, 2022

The advent of a new year

The team at Druckerei Kyburz AG has shared a video of their Advent calendar running through autowinder, press and finishing to deliver 100% Digital, 100% Inline support for customer innovation.
Featured image for “Sales people are a valuable resource”
December 14, 2022

Sales people are a valuable resource

Remove barriers, build trust and optimize your sales force to sell profitable products and services.
Featured image for “Give your hypotheses the silent treatment”
December 13, 2022

Give your hypotheses the silent treatment

What should you do if you have a product idea? Lead with your idea? Ignore it? What about silently testing it? Dan Adams tells us how we should interview customers by keeping their outcomes in mind – which will help you find the perfect home for your cool new product. 
Featured image for “Getting Better all the Time”
December 6, 2022

Getting Better all the Time

Some changes in approach and attitude can yield business benefits without investment in software or hardware. Keep getting better!


Featured image for “November 2022 Inkjet Installation Roundup”
December 1, 2022

November 2022 Inkjet Installation Roundup

The fourth quarter momentum is growing. In October we covered 17 press installations at 16 companies and in November 19 presses at 17 companies. The bulk of the activity reported is in the US (12 presses) but also saw four in the EU, two in the UK, and one in Thailand.
Featured image for “Begin With Customers’ Job to be Done”
November 29, 2022

Begin With Customers’ Job to be Done

Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.
Featured image for “Stop Leading With Your Solutions”
November 15, 2022

Stop Leading With Your Solutions

Are you investing enough research in what the market needs? Or are you developing products and hoping something sticks?
Featured image for “October 2022 Inkjet Installation Roundup”
November 3, 2022

October 2022 Inkjet Installation Roundup

In October, we are covering 17 inkjet press installations at 16 companies with six in the US, nine in Western Europe, one each in Turkey and China.
Featured image for “Production Inkjet Shopping Guide 3: Crossover Presses”
October 25, 2022

Production Inkjet Shopping Guide 3: Crossover Presses

Need a press to run the gamut of applications while delivering a great gamut of color? Check out our inkjet shopping guide. 


Featured image for “HP PageWide Web Press T Series upgrades you may have missed”
October 19, 2022

HP PageWide Web Press T Series upgrades you may have missed

HP announced two upgrades to their PageWide T-series web presses. One targets mono speed while the other expands application opportunities for 42 inch press users.
Featured image for “September Inkjet Installation Roundup”
October 14, 2022

September Inkjet Installation Roundup

For September, we became aware of six new inkjet installations, four in the U.S. and one each in Germany and France.
Featured image for “Avoid the Faster Horse Fallacy”
October 11, 2022

Avoid the Faster Horse Fallacy

Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series. 
Featured image for “Strategic Concentration and Improving Your Competitive Position”
October 4, 2022

Strategic Concentration and Improving Your Competitive Position

In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.
Featured image for “How to Segment Customers to Drive Innovation”
September 27, 2022

How to Segment Customers to Drive Innovation

Market segmentation varies by purpose. Is your purpose #innovation?
Featured image for “Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video”
September 16, 2022

Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video

Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.

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