Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “Summer Roundup – July/August 2023 Inkjet Installations”
September 19, 2023

Summer Roundup – July/August 2023 Inkjet Installations

24 more inkjet installations to report for 2023. Lots of packaging and books this time.
September 18, 2023

Revolution or just spinning?

Tuesday, August 15, 2023 Looking backwards, historians can pretty clearly define three industrial revolutions. The first, what I like to call the Steampunk revolution, in the mid 1700s to mid 1800s
Featured image for “Innovations in Industrial Inkjet – Replay”
September 14, 2023

Innovations in Industrial Inkjet – Replay

Webinar replay: Industrial printing requires compatibility with substrates such as glass, ceramics, plastics, and metals, as well as different topologies
Featured image for “Quantitative Interviews are a Must”
September 5, 2023

Quantitative Interviews are a Must

Want to know how to eliminate innovation errors? It starts with quantitative questioning!
Featured image for “Inkjet sustainability for packaging converters”
August 24, 2023

Inkjet sustainability for packaging converters

Ciaran Little of Smithers talks about the potential sustainability impact of inkjet adoption on the packaging market.
August 22, 2023

Summer’s last stand

Tuesday August 22: it’s the 34th Tuesday of 2023 and the 63rd day of Summer. The dog days are past (named for Sirius the dog star, not puppies) and there
Featured image for “2023 Mid-Year Inkjet Installation Roundup”
August 17, 2023

2023 Mid-Year Inkjet Installation Roundup

Between January and June 2023, we verified 58 press installations at 55 companies. While the trend we had been seeing for press formats was sheet-fed edging out roll-fed, over the first 6 months of 2023 we found a few more roll-fed than sheet-fed presses to report.
Featured image for “Build Your Interviewing Skills”
August 16, 2023

Build Your Interviewing Skills

Dan Adams is back with his latest in his Growth & Innovation series and explains how to apply probing questions in your customer interviews.
Featured image for “It’s an industrial revolution!”
August 10, 2023

It’s an industrial revolution!

Learn about Innovation in Industrial Inkjet on September 12 at 1 p.m. ET with Mark Bale and Elizabeth Gooding
August 8, 2023

The “X Factor” and Everything Apps

Tuesday, August 8, 2023 I admit that when I heard that Elon Musk was changing the name of Twitter to X my first thought was that he had truly lost his mind. I dug
Featured image for “Eric Chung on the Canon ProStream 3000”
August 8, 2023

Eric Chung on the Canon ProStream 3000

A look at the productivity and efficiency enhancements in the ProStream 3000.
Featured image for “The new trend for transaction printers is sheet-fed inkjet”
July 27, 2023

The new trend for transaction printers is sheet-fed inkjet

Sheetfed inkjet presses like the Kyocera TASKalfa 15000c can help transaction printers do more.
Featured image for “June 2023 Inkjet Installation Roundup”
July 12, 2023

June 2023 Inkjet Installation Roundup

The report for this month includes 18 presses at 18 companies and the word of the month is LABELS! One third of the reported installations were roll-fed label presses and some companies made notable additions to existing inkjet fleet.
Featured image for “Debunking definitive crossover claims”
June 22, 2023

Debunking definitive crossover claims

There is no magic crossover point between inkjet and offset. Here’s why.
Featured image for “An entry-level press offering more than you expect”
June 15, 2023

An entry-level press offering more than you expect

The Kyocera TASKalfa Pro 15000c delivers a range of features defying expectations for an entry level inkjet press.
Featured image for “May 2023 Inkjet Installation Roundup”
June 14, 2023

May 2023 Inkjet Installation Roundup

In May we tracked 14 installations at 12 companies. For many, this was not their first inkjet investment but we did see several “first installations of particular presses.
Featured image for “Nahan’s Decade of Inkjet-Driven Evolution”
June 8, 2023

Nahan’s Decade of Inkjet-Driven Evolution

Minnesota-based Nahan shares their 10 year journey from traditional catalog and direct mail printer to digital inkjet marketing powerhouse.
Featured image for “April 2023 Inkjet Installation Roundup”
May 17, 2023

April 2023 Inkjet Installation Roundup

We have 19, quite varied, press installs at 19 companies to talk about for April. Companies investing in inkjet include 9 in the United States, 7 in the European Union and 1 each in Australia, South Africa and the United Kingdom.
Featured image for “March 2023 Inkjet Installation Roundup”
April 11, 2023

March 2023 Inkjet Installation Roundup

We are reporting on 15 installations across 14 companies. A number of these companies have been very active in their inkjet acquisitions in the past year.
Featured image for “What You Don’t Know About Print Volumes and Inkjet”
April 6, 2023

What You Don’t Know About Print Volumes and Inkjet

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.

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