Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “Strategic Concentration and Improving Your Competitive Position”
October 4, 2022

Strategic Concentration and Improving Your Competitive Position

In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.
Featured image for “How to Segment Customers to Drive Innovation”
September 27, 2022

How to Segment Customers to Drive Innovation

Market segmentation varies by purpose. Is your purpose #innovation?
Featured image for “Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video”
September 16, 2022

Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video

Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.
Featured image for “Reducing Risk for Inkjet Developers and Implementers – Webinar replay”
September 14, 2022

Reducing Risk for Inkjet Developers and Implementers – Webinar replay

Sometimes the key to taking risk out of inkjet projects is to learn how to fail faster. As long as you don’t keep making the same mistakes.
Featured image for “August Inkjet Installation Roundup”
September 14, 2022

August Inkjet Installation Roundup

I think it was too hot in Europe in August for inkjet users or their OEMs to tell us what was happening. It’s also prime vacation time in a log of locations. All of our new inkjet news last month came out of North America with six installations in the US and one in Canada.
Featured image for “What’s the Advantage? A new inkjet press from HP PageWide Industrial”
September 8, 2022

What’s the Advantage? A new inkjet press from HP PageWide Industrial

Learn about HP’s latest inkjet press platform for commercial printers, the HP PageWide Advantage 2200.
Featured image for “Want better print quality? Just add water”
August 25, 2022

Want better print quality? Just add water

Don’t leave inkjet print quality to the mercy of moisture and heat. Learn how digital remoistening protects print quality.

Featured image for “How RICOH enhanced the Pro VC 70000 – video”
August 23, 2022

How RICOH enhanced the Pro VC 70000 – video

Elizabeth Gooding interviews Mike Herold about the introduction of the enhanced version of the RICOH Pro VC 70000. Why was pretreatment added? How does it work? Can customers upgrade? What does it cost? What’s the lead time? Will the current model continue to be supported?
Featured image for “Putting B2B Advantages to Work – Video”
August 16, 2022

Putting B2B Advantages to Work – Video

Dan Adams tells us how to put those advantages to work and introduces the B2B index. How does your business measure up?
Featured image for “July Installation Roundup (and bonus video)”
August 10, 2022

July Installation Roundup (and bonus video)

In July there was a mix of formats, but sheet-fed presses were in the majority with eight overall comprised of four B3, three B2 and one great big B1.
Featured image for “Kodak and Graphco Team Up to Drive Print Sales”
August 9, 2022

Kodak and Graphco Team Up to Drive Print Sales

A deeper dive into the inkjet implications of the  partnership between Graphco and Kodak. Interview with Chris Manley and Jeff Zellmer.
Featured image for “Inkjet Arrives in Photo Specialty – Video”
August 4, 2022

Inkjet Arrives in Photo Specialty – Video

Taking on the photo specialty market is a testament to how far production inkjet technology has come in the past decade. I spoke to Chris Petro of Canon Solutions America at thINK Ahead 2022 about the challenges inkjet had to overcome to deliver the quality needed for photo-rich applications and how Canon is approaching the market.
Featured image for “June 2022 Inkjet Installation Roundup”
July 14, 2022

June 2022 Inkjet Installation Roundup

Overall, there are 12 companies in the June report with 13 inkjet presses. Of those presses, five are in the EU, three are in the US, and two each are in Australia and England.
Featured image for “Webinar Replay: You Don’t Know if You Don’t Ask”
June 27, 2022

Webinar Replay: You Don’t Know if You Don’t Ask

I’ve been at a couple of print events lately where I heard several conversations that started with “I wonder if…”
Featured image for “Conquering the New Frontier in Production Inkjet”
June 15, 2022

Conquering the New Frontier in Production Inkjet

Exclusive announcement of KODAK PROSPER ULTRA 520 launch, availability and capabilities. Read it first on Inkjet Insight.
Featured image for “April and May 2022 Inkjet Installation Roundup”
June 9, 2022

April and May 2022 Inkjet Installation Roundup

It was a busy and interesting couple of months with a number of companies acquiring, second, third or even fourth presses. A couple of hybrids in the mix too. Let’s break it down.
Featured image for “Michelman’s Gianluigi Rankin Talks About the World of Inkjet Priming and Coating”
June 7, 2022

Michelman’s Gianluigi Rankin Talks About the World of Inkjet Priming and Coating

We had the opportunity to catch up with Gianluigi Rankin, Manager Global Marketing with Michelman to talk about the opportunities and complexities of developing inkjet compatible primers and coatings that help open up new markets.
Featured image for “Inkjet for Manufacturing Efficiency”
June 2, 2022

Inkjet for Manufacturing Efficiency

Inkjet is coming full circle with the concept of reengineering production at the heart of continued inkjet adoption and success. Quality may be king, but productivity is the kingdom.
Featured image for “Create Your Own Silver Lining”
May 25, 2022

Create Your Own Silver Lining

Don’t let old thinking drive you away from a potential solution to some of your hiring problems (or set you up for an age discrimination lawsuit.) A silver-haired workforce might be just what you need right now.
Featured image for “RFP Checklist – Software Requirements”
May 24, 2022

RFP Checklist – Software Requirements

Software requirements are critical to getting the most out of an inkjet solution. We recommend doing a thorough SW analysis before investing in hardware. Premium members can access the Inkjet Insight Software Requirements Worksheet here.

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