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Thomas Printworks: from Business Cards to Buildings

By Elizabeth Gooding / Published:

Thomas Printworks is a different kind of printing company that takes an unusual perspective on print markets. While many companies categorize themselves as a particular type of printer, direct mail, commercial books, etc., Thomas Printworks looks at the customers they want to capture and how to do the most for those customers. In terms of printing applications and technology, they simply look at large format and “small format.” This article discusses the digital print portfolio the company uses to deliver solutions of all sizes to a wide range of customers and what they have learned from investing in inkjet.

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COVID and the Message that Cried Wolf

By Elizabeth Gooding / Published:

With full color production inkjet, advanced composition, and customer facing message management tools readily available, sophisticated variable messaging is not a technical challenge. The problem is that companies have been teaching their customers to ignore the message areas for years, and now they need them to pay attention.

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Catalog Marketing in a New Retail Reality

By Elizabeth Gooding / Published:

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

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Pat and Elizabeth on Essential Software

By Elizabeth Gooding / Published:

Pat and Elizabeth discuss all the places where software is essential in an inkjet environment, emphasizing that software is what turns you from just someone who owns a press into an inkjet innovator. However, in order to grow your business by enhancing your workflow, you first need to get the right software for your particular needs.

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Packaging Innovation – Inside Out with Inkjet

By Elizabeth Gooding / Published:

Last week, David Zwang, Editor of WhatTheyThink and Mary Schilling, Partner at Inkjet Insight provided an overview of new and exciting developments coming to market that address packaging during Inkjet Insight’s Inkjet Innovation week. Here’s an overview of top trends and market entrants in all segments of inkjet for packaging.

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What’s Happening in Sheet-Fed Inkjet?

By Elizabeth Gooding / Published:

Get a high-level synopsis of the webinar “Opening New Markets with Sheet-Fed Inkjet Innovations,” covering the varied approaches to the market based on sheet size, print application segment and buyer profile. If your interest is piqued, you can listen to the full webinar and download the presentation for more details.

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Inkjet Tip: Head Capping is Worth More than a Spit

By Elizabeth Gooding / Published:

If you intend to do a significant amount of mono printing on your inkjet device, check to see if the device caps the C,M,Y print heads when not in use. If head capping is not available, compare devices for the amount of ink wastage from CMYK spitting. Run test jobs and also check how this information is reported on estimating systems since they will be different.

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Canon Doubles Down on Commercial Print with VarioPRINT iX

By Elizabeth Gooding / Published:

With the introduction of two new VarioPPRINT iX models, Canon is focused squarely on the needs of general commercial printers for high image quality on a wide media range and flexibility to run mixed media jobs at full speed. Canon will continue to market and support the current VarioPrint+ iSeries in the appropriate markets along with the new VarioPRINT iX Series. The new devices will be ready to ship in July 2020. See overview and supporting white paper.

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Connecting in Quarantine – Pat McGrew

By Elizabeth Gooding / Published:

We continue our profiles in quarantine series with intrepid traveler, Pat McGrew. It seems to me that Pat is almost always on the road, but she too is doing her part by staying home and staying safe. Pat is sharing her home time with the fuzzy beneficiaries of Pat being grounded – her dogs. She has some thoughts about taking care of yourself and taking care of your business.

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Quarantine ala Ritarossi

By Elizabeth Gooding / Published:

Next up in our profiles in quarantine is Lois Ritarossi who has been staying safe in Washington D.C. and showing off her cooking skills. She wants to make sure that printers are communicating continuously with their employees and customers.