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How Century Marketing Solutions is Transitioning to Production Inkjet – Video

In Commercial Marketing Collateral, Direct Marketing, Inkjet User Story, Video by Elizabeth Gooding0 Comments

Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.

A Market Map Puts Everything in Perspective

In Article, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Labels, Newspapers, Packaging - Corrugated Board, Packaging – Flexible, Packaging – Folding Carton, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Andy Gordon0 Comments

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.

Heavy Ink Coverage and Twice the Drying Power

In Books, Catalog & Magazine, Commercial Marketing Collateral, Customer Education, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Service & Maintenance, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Mary Schilling0 Comments

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketing by Andy Gordon0 Comments

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

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What You Don’t Know About Print Volumes and Inkjet

In Article, Commercial Marketing Collateral, Direct Marketing, Inkjet Economics/TCO, Knowledge Base, Traditional Transaction Printing, Transitional Mail by Elizabeth Gooding0 Comments

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.

The Future of Inkjet Printing to 2023 – Highlights

In Books, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Knowledge Base, Newspapers, Packaging – Flexible, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Inkjet Insight0 Comments

Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.