Inkjet for Marketing Collateral – What Matters?

In Article, Commercial Marketing Collateral, Industry Issues, Knowledge Base, Print Quality Analysis, Topic by Andy Gordon0 Comments

While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.