Commercial Marketing Collateral Archives

Heavy Ink Coverage and Twice the Drying Power

In Books, Catalog & Magazine, Commercial Marketing Collateral, Customer Education, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Service & Maintenance, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Mary SchillingDecember 11, 20180 Comments

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketing by Andy GordonDecember 10, 20180 Comments

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

Two Sides of Coated Paper

In Books, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Mary SchillingDecember 4, 20180 Comments

If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.

Glatfelter Paper Rebrands to Pixelle Speciality Solutions

In Books, Catalog & Magazine, Commercial Marketing Collateral, Content Type, Industry Issues, Inkjet News, News, Paper and Media, Transitional Mail, Workbooks & Directories by Mary SchillingNovember 2, 20180 Comments

“To the inkjet world changing their name to Pixelle is quite fitting as it is Glatfelter’s performance inkjet brand compatible on high speed inkjet devices.” -Mary Schilling Find Pixelle Performance

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What You Don’t Know About Print Volumes and Inkjet

In Article, Commercial Marketing Collateral, Direct Marketing, Inkjet Economics/TCO, Knowledge Base, Traditional Transaction Printing, Transitional Mail by Elizabeth GoodingOctober 24, 20180 Comments

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.

The Future of Inkjet Printing to 2023 – Highlights

In Books, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Knowledge Base, Newspapers, Packaging – Flexible, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Inkjet InsightSeptember 21, 20180 Comments

Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.

Growing Inkjet Pages with Designers

In Article, Commercial Marketing Collateral, Customer Education, Direct Marketing, Industry Issues, Knowledge Base, Other by Elizabeth GoodingAugust 29, 20180 Comments

The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.

Conventional Offset – Is it time for Inkjet?

In Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Knowledge Base, Topic by Mary SchillingAugust 21, 20180 Comments

Mary Schilling discusses the opportunity for sheet-fed inkjet including the traditional barriers of paper, pricing and image quality. The analysis discusses the requirements for inkjet to compete with commercial offset printing.

Haberbeck: Offset and, not or Production Inkjet

In Article, Case Study, Catalog & Magazine, Commercial Marketing Collateral, Knowledge Base by Elizabeth GoodingJune 20, 20180 Comments

Christian Heneke of Service & Print Group Haberbeck gave a presentation today at the Ricoh Interact 2018 event on offset and inkjet working together. Like many companies, Haberbeck looked at the volumes of current work that could be transferred to inkjet, but he had a broader message.

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Pigment Ink and Creme Brûlée

In Commercial Marketing Collateral, Drying, Knowledge Base, Print Quality Analysis, Topic by Mary SchillingMay 15, 20180 Comments

As inkjet moves into applications with high ink coverage and quality demands, users can run into some hard to diagnose problems. If you only focus on the paper and the print heads when trying to diagnose print quality issues, you could struggle for a long time looking in the wrong places.

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