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Paper is Everyone’s Problem

In Books, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Inkjet Tips, Newspapers, Other, Paper and Media, Print Quality Analysis, Traditional Transaction Printing, Transitional Mail, Workbooks & Directoriesby Inkjet InsightLeave a Comment

Most inkjet applications require paper. For many reasons, compatible inkjet paper is in short supply. If you are involved in the inkjet print supply chain, or a buyer of the finished product, it is in your best interest to help clear hurdles to identify and qualify compatible papers and to communicate availability as efficiently as possible.

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Welcome to the Inkjet Revolution—Front Line Report from Rochester’s Mercury Printing

In Article, Case Study, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Baseby David ZwangLeave a Comment

David Zwang cites Mercury printing as one of the most interesting and exciting printing companies he has seen. And they have made it a practice to leverage new technologies throughout the life of the company to revolutionize their business. Read coverage on their investment and integration of technology from Landa, Xerox and Manroland Goss.

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High Speed Inkjet Devices Take on Commercial Print Quality

In Article, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Base, Print Quality Analysisby Elizabeth GoodingLeave a Comment

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

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You May Ask, Why Komori? – Video

In Catalog & Magazine, Commercial Marketing Collateral, Devices, Videoby Inkjet Insight1 Comment

Jacki Hudmon, of Komori America talks to Elizabeth Gooding about why Komori is the best kept secret in production inkjet. Komori has committed to the market with a portfolio of inkjet products with multiple types of inks, multiple types of heads and even multiple approaches to getting the ink on the substrate in order to serve different aspects of their commercial print-focused customer base. Watch now to learn about Komori’s growth roadmap.

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How Century Marketing Solutions is Transitioning to Production Inkjet – Video

In Commercial Marketing Collateral, Direct Marketing, Inkjet User Story, Knowledge Base, Videoby Inkjet InsightLeave a Comment

Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.

A Market Map Puts Everything in Perspective

In Article, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Labels, Newspapers, Packaging - Corrugated Board, Packaging – Flexible, Packaging – Folding Carton, Traditional Transaction Printing, Transitional Mail, Workbooks & Directoriesby Andy GordonLeave a Comment

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.

Heavy Ink Coverage and Twice the Drying Power

In Books, Catalog & Magazine, Commercial Marketing Collateral, Customer Education, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Service & Maintenance, Traditional Transaction Printing, Transitional Mail, Workbooks & Directoriesby Inkjet InsightLeave a Comment

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketingby Andy GordonLeave a Comment

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.

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What You Don’t Know About Print Volumes and Inkjet

In Article, Commercial Marketing Collateral, Direct Marketing, Inkjet Economics/TCO, Knowledge Base, Traditional Transaction Printing, Transitional Mailby Elizabeth GoodingLeave a Comment

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.

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The Future of Inkjet Printing to 2023 – Highlights

In Books, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Knowledge Base, Newspapers, Packaging – Flexible, Traditional Transaction Printing, Transitional Mail, Workbooks & Directoriesby Inkjet InsightLeave a Comment

Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.

Inkjet for Marketing Collateral – What Matters?

In Article, Commercial Marketing Collateral, Industry Issues, Knowledge Base, Print Quality Analysis, Topicby Andy GordonLeave a Comment

While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.