The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.
Mary Schilling discusses the opportunity for sheet-fed inkjet including the traditional barriers of paper, pricing and image quality. The analysis discusses the requirements for inkjet to compete with commercial offset printing.
Christian Heneke of Service & Print Group Haberbeck gave a presentation today at the Ricoh Interact 2018 event on offset and inkjet working together. Like many companies, Haberbeck looked at the volumes of current work that could be transferred to inkjet, but he had a broader message.
As inkjet moves into applications with high ink coverage and quality demands, users can run into some hard to diagnose problems. If you only focus on the paper and the print heads when trying to diagnose print quality issues, you could struggle for a long time looking in the wrong places.
“Are Commercial Print and Inkjet gonna’ be a Thing?” That’s the question I asked Marco Boer of I.T. Strategies. Marco says a perfect storm of industry catalysts are likely to move commercial print organizations to consider the move to inkjet. But, it already is a thing.
While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.
In this installment of “Let Data Drive your Print Quality Comparisons” Mary Schilling discusses the importance of chroma, how it’s defined within the context of print quality analysis and differences between inkjet and offset.