Learn about the latest direct mail personalization trends that can be effectively management with production inkjet. An Inkjet Insight white paper for Inkjet Direct Mail Professionals commissioned by HP. Free download – 10 pages.
In-plant managers are challenged every day to meet the complex and evolving needs of their organizations. In-plants with stronger alignment with their internal customers have been able to justify new equipment like inkjet and expand their capabilitiesI recently spoke with print mail managers from three different in-plant organizations. My intent was to get their perspective on the challenges in providing relevance to their organizations.
Most inkjet applications require paper. For many reasons, compatible inkjet paper is in short supply. If you are involved in the inkjet print supply chain, or a buyer of the finished product, it is in your best interest to help clear hurdles to identify and qualify compatible papers and to communicate availability as efficiently as possible.
David Zwang cites Mercury printing as one of the most interesting and exciting printing companies he has seen. And they have made it a practice to leverage new technologies throughout the life of the company to revolutionize their business. Read coverage on their investment and integration of technology from Landa, Xerox and Manroland Goss.
Editor’s Note: Last month we published an article by David Zwang on Landa’s first S10P duplex press beta site, Mercury Printing in Rochester, N.Y titled “Landa: And They’re Off!” With …
While every workflow should be unique to the service provider, thinking of the workflow solution as unique to a particular application segment can limit a company in terms of their workflow design and potential for page growth on their inkjet device(s). Designing reusable components within your workflow, and “stubbing in” steps for other types of work you may do in the future, will make your workflow system more flexible, extensible and auditable.
Elizabeth Gooding spoke to John Hume, President of Hume Media, about their decision to be the first customer for the Xerox Baltoro HF Inkjet press and their expectation for ramping up production and transitioning volume from other devices.
Alex Joos of Group Joos, located in Belgium, joins us for a deeper dive into their use of inkjet across multiple operations. Group Joos provides transaction printing and direct mail services to a very diverse market using inkjet across all areas.
Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.
Inkjet is having an impact on every segment of the print market. While adoption has been slower in some segments than others, the need for inkjet presses to stay running has caused a ripple effect across segments. Many print organizations who invest in inkjet quickly seek to diversify their book of business in order to fill their inkjet presses, minimize marginal running costs and maximize revenue.
Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.
Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.
Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.
The USPS wants to keep mail relevant within the marketing mix. This year they are offering new and emerging technologies incentive programs for direct mail. Direct mail campaigns incorporating Augmented Reality sent before August 31, 2019 are eligible for a 2% postage savings.
Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.
The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.
Jacki Hudmon, of Komori America talks to Elizabeth Gooding about why Komori is the best kept secret in production inkjet. Komori has committed to the market with a portfolio of inkjet products with multiple types of inks, multiple types of heads and even multiple approaches to getting the ink on the substrate in order to serve different aspects of their commercial print-focused customer base. Watch now to learn about Komori’s growth roadmap.
Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.
Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.
The catalog market looks unexpectedly bright for 2019, both due to retail brands embracing direct mail and advances in inkjet technology to meet the needs of this challenging application segment.
Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.
Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.
If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.
2019 Personalized Color Transpromo Promotion US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion. They are offering an upfront postage discount to …
“To the inkjet world changing their name to Pixelle is quite fitting as it is Glatfelter’s performance inkjet brand compatible on high speed inkjet devices.” -Mary Schilling Find Pixelle Performance …