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In-Plants’ Challenges: Organizational Visibility

In Article, In-Plant Operations, Knowledge Base, Sales & Marketing by Lois RitarossiLeave a Comment

In-plant managers are challenged every day to meet the complex and evolving needs of their organizations. In-plants with stronger alignment with their internal customers have been able to justify new equipment like inkjet and expand their capabilitiesI recently spoke with print mail managers from three different in-plant organizations. My intent was to get their perspective on the challenges in providing relevance to their organizations.

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Paper is Everyone’s Problem

In Books, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Inkjet Tips, Newspapers, Other, Paper and Media, Print Quality Analysis, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Elizabeth GoodingLeave a Comment

Most inkjet applications require paper. For many reasons, compatible inkjet paper is in short supply. If you are involved in the inkjet print supply chain, or a buyer of the finished product, it is in your best interest to help clear hurdles to identify and qualify compatible papers and to communicate availability as efficiently as possible.

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Welcome to the Inkjet Revolution—Front Line Report from Rochester’s Mercury Printing

In Article, Case Study, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Base by Inkjet InsightLeave a Comment

David Zwang cites Mercury printing as one of the most interesting and exciting printing companies he has seen. And they have made it a practice to leverage new technologies throughout the life of the company to revolutionize their business. Read coverage on their investment and integration of technology from Landa, Xerox and Manroland Goss.

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Designing Workflow to Do More

In Article, Books, Direct Marketing, Knowledge Base, Traditional Transaction Printing, Transitional Mail by Elizabeth GoodingLeave a Comment

While every workflow should be unique to the service provider, thinking of the workflow solution as unique to a particular application segment can limit a company in terms of their workflow design and potential for page growth on their inkjet device(s). Designing reusable components within your workflow, and “stubbing in” steps for other types of work you may do in the future, will make your workflow system more flexible, extensible and auditable.

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Integrating Augmented Reality with Your Inkjet White Paper Factory

In Article, Catalog & Magazine, Direct Marketing, Knowledge Base, Software by Inkjet InsightLeave a Comment

Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.

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6 Sensible Steps for Diversifying your Inkjet Book of Business

In Article, Books, Inkjet Economics/TCO, Knowledge Base by Mary SchillingLeave a Comment

Inkjet is having an impact on every segment of the print market. While adoption has been slower in some segments than others, the need for inkjet presses to stay running has caused a ripple effect across segments. Many print organizations who invest in inkjet quickly seek to diversify their book of business in order to fill their inkjet presses, minimize marginal running costs and maximize revenue.

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More on Paragon Customer Communications – Part 2 – Video

In Direct Marketing, Inkjet User Story, Knowledge Base, Traditional Transaction Printing, Transitional Mail, Video by Amy HahnLeave a Comment

Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.

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High Speed Inkjet Devices Take on Commercial Print Quality

In Article, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Base, Print Quality Analysis by Inkjet InsightLeave a Comment

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

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Paragon Customer Communications – Part 1 – Video

In Direct Marketing, Inkjet User Story, Knowledge Base, Traditional Transaction Printing, Transitional Mail, Video by Inkjet InsightLeave a Comment

Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.

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You May Ask, Why Komori? – Video

In Catalog & Magazine, Commercial Marketing Collateral, Devices, Video by Elizabeth Gooding1 Comment

Jacki Hudmon, of Komori America talks to Elizabeth Gooding about why Komori is the best kept secret in production inkjet. Komori has committed to the market with a portfolio of inkjet products with multiple types of inks, multiple types of heads and even multiple approaches to getting the ink on the substrate in order to serve different aspects of their commercial print-focused customer base. Watch now to learn about Komori’s growth roadmap.

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How Century Marketing Solutions is Transitioning to Production Inkjet – Video

In Commercial Marketing Collateral, Direct Marketing, Inkjet User Story, Knowledge Base, Video by Elizabeth GoodingLeave a Comment

Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.

A Market Map Puts Everything in Perspective

In Article, Catalog & Magazine, Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Labels, Newspapers, Packaging - Corrugated Board, Packaging – Flexible, Packaging – Folding Carton, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Andy GordonLeave a Comment

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories.

Heavy Ink Coverage and Twice the Drying Power

In Books, Catalog & Magazine, Commercial Marketing Collateral, Customer Education, Devices, Direct Marketing, Drying, Finishing, Ink and Fluids, Inkjet Tips, Knowledge Base, Labels, Newspapers, Paper and Media, Service & Maintenance, Traditional Transaction Printing, Transitional Mail, Workbooks & Directories by Mary SchillingLeave a Comment

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

Strategic Technology Stack for Production Inkjet

In Commercial Marketing Collateral, Direct Marketing, Industry Issues, Knowledge Base, Sales & Marketing by Andy GordonLeave a Comment

Andy Gordon discusses the strategic role of production inkjet and the importance of developing a technology stack to drive business transformation. He discusses an NPR Freakonomics interview with Ford Motor Company’s CEO, Jim Hackett and the lessons to be learned that can apply to the printing industry.