About Inkjet Insight

Our Mission:

To become the most valuable source of unbiased information for companies evaluating and using production inkjet, and then to keep getting better.


Top industry analysts combined their resources, creativity and brainpower to take a deeper dive into the world of production inkjet. News is everywhere — hands on experience is hard to find.


Elizabeth Gooding, Managing Editor

Elizabeth is the Managing Editor and Co-founder of Inkjet Insight and the president of Insight Forums where she leads customer communications simplification projects. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses. Connect with Elizabeth on LinkedIn. You can also reach her here.

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Mary Schilling, Co-founder and Contributor

Mary Schilling is the co-founder of Inkjet Insight and proprietor of Schilling Inkjet Consulting. A world- renowned expert on inkjet print quality, Mary provides services and training to OEM’s and end users before, during and after press installations. Services include evaluation and optimization of print quality, RIPs, and ink management. She specializes in XY and single pass inkjet systems using aqueous or UV ink for commercial or industrial inkjet applications. She has assisted in the development of award-winning inkjet technology employing a practical approach to technical problem solving. You can reach Mary at Schilling Inkjet Consulting. Schilling writes about technical inkjet industry articles, provides RIP and workflow training, manages print quality analysis evaluation, ink management and color management for OEM’s and end users for pre and post machine installs. You can reach Mary at Schilling Inkjet Consulting.

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Expert Inkjet Contributors

Mark Bale

Mark Bale is a leading inkjet expert offering laboratory services, technical consulting and training on industrialized manufacturing applications of inkjet technology. Specializing in piezoelectric drop-on-demand technologies, Mark focuses on print head testing, waveform optimization, and print prototyping materials to support the client’s R&D efforts in fields as diverse as packaging, electronics, apparel, and DNA printing. You can reach Mark at DoDxAct Limited.

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Pete Basiliere

Pete provides research-based insights on 3D printing and digital-printing hardware, software and materials, best practices, go-to-market strategies and technology trends to technology providers and users.

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image of nessan cleary

Nessan Cleary

Nessan Cleary is an independent journalist who has specialized in covering the printing industry over the last 25 years. He is based in the UK and publishes the Printing and Manufacturing Journal. You can learn more about him  at nessancleary.com.

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Kelly Lawrence

Kelly Lawrence is a recognized business growth expert and the Founder and CEO of Lawrence Innovation, LLC, a business growth advisory. Kelly’s clients learn the process, insights, strategy and tactics to deliver new business results through innovation. Kelly helps clients win in new markets, develop and launch new technologies, products and services and establish new business models that generate sustainable profitability. Kelly has served the print industry for over 20 years – first as print specifier with Fortune Brands' Moen, and later as a print innovator with Berkshire Hathaway's Lubrizol. Lawrence now serves the print industry as a contributor to Inkjet Insight and an Associate Consultant with Smithers. Connect with Kelly on LinkedIn.

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Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com. You can reach Pat at McGrewGroup

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Sonja Müller

Sonja has a background in textile printing – conventional as well as digital, color physics, process management and research on washing, steaming and finishing systems regarding the application part as well as production planning and efficiency enhancement. Sonja’s company 2-some, provides market reviews, market communication, market trends, textile training development, application & technology know-how. You can reach Sonja at 2-some.

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Lois Ritarossi

Lois Ritarossi, CMC®, is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization. You can reach Lois at HighRockStrategies.com

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Ralf Schlözer

Ralf Schlozer is an Independent Print Analyst and writer covering the European inkjet market for InkjetInsight.com. Ralf provides analysis, market sizing and forecasting  for digital printing technologies and associated applications and business processes through digitalprintexpert based in Berlin, Germany

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Mike Todryk

Mike Todryk is a Color Technical Specialist for IWCO Direct, the leading direct mail marketing services provider in North America. Mike has been in the printing industry for more than 20 years, specializing in Color Management for the last 18. He cut his teeth in the demanding world of dye sublimation before transitioning into commercial print. Mike became a G7 expert in 2008, helping his company to become one of the very first G7 Master printers that was exclusively dye sub. Mike is the resident G7 contact for IWCO Direct in Minnesota. IWCO Direct has held its second annual G7 training at their Chanhassen, MN facility. When Mike is not geeking out on color, he enjoys playing his guitar and spending time with his family. Connect with Mike on LinkedIn.

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Manufacturers are spending over a billion dollars US per year on research and development related to production inkjet technology. Every year there are more manufacturers entering the market, more devices offered by each manufacturer and more options available for each device. At the end of the day, the challenge is to choose the right tool for the job.

But that’s not the end of the story, because when you can completely change the way you put ink on paper – what is the job? Do you keep doing what you do – or do you strive for something better, something more sustainable, something more profitable?

Imagining the possibilities and informing new realities in the printing business is what Inkjet Insight is all about.

We provide information and tools to help companies evaluate the potential of inkjet for their business, optimize their operations and grow their businesses using production inkjet.

Evaluate. Optimize. Grow.
If that sounds good to you – become a member.