Featured image for “Immerse your team in customer outcomes”
January 4, 2023

Immerse your team in customer outcomes

Becoming an industry leader is OSUM, but is your focus clear? Dan Adams discusses two key principles to sustainable growth and understanding customer outcomes to increase your customer value.
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December 29, 2022

The advent of a new year

The team at Druckerei Kyburz AG has shared a video of their Advent calendar running through autowinder, press and finishing to deliver 100% Digital, 100% Inline support for customer innovation.
Featured image for “Give your hypotheses the silent treatment”
December 13, 2022

Give your hypotheses the silent treatment

What should you do if you have a product idea? Lead with your idea? Ignore it? What about silently testing it? Dan Adams tells us how we should interview customers by keeping their outcomes in mind – which will help you find the perfect home for your cool new product. 
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November 29, 2022

Begin With Customers’ Job to be Done

Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.
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November 15, 2022

Stop Leading With Your Solutions

Are you investing enough research in what the market needs? Or are you developing products and hoping something sticks?
Featured image for “Avoid the Faster Horse Fallacy”
October 11, 2022

Avoid the Faster Horse Fallacy

Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series. 
Featured image for “Strategic Concentration and Improving Your Competitive Position”
October 4, 2022

Strategic Concentration and Improving Your Competitive Position

In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.
Featured image for “How to Segment Customers to Drive Innovation”
September 27, 2022

How to Segment Customers to Drive Innovation

Market segmentation varies by purpose. Is your purpose #innovation?
Featured image for “Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video”
September 16, 2022

Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video

Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.
Featured image for “How RICOH enhanced the Pro VC 70000 – video”
August 23, 2022

How RICOH enhanced the Pro VC 70000 – video

Elizabeth Gooding interviews Mike Herold about the introduction of the enhanced version of the RICOH Pro VC 70000. Why was pretreatment added? How does it work? Can customers upgrade? What does it cost? What’s the lead time? Will the current model continue to be supported?
Featured image for “Putting B2B Advantages to Work – Video”
August 16, 2022

Putting B2B Advantages to Work – Video

Dan Adams tells us how to put those advantages to work and introduces the B2B index. How does your business measure up?
Featured image for “Inkjet Arrives in Photo Specialty – Video”
August 4, 2022

Inkjet Arrives in Photo Specialty – Video

Taking on the photo specialty market is a testament to how far production inkjet technology has come in the past decade. I spoke to Chris Petro of Canon Solutions America at thINK Ahead 2022 about the challenges inkjet had to overcome to deliver the quality needed for photo-rich applications and how Canon is approaching the market.
Featured image for “Growth Innovation Series: Understanding B2B Advantages”
August 2, 2022

Growth Innovation Series: Understanding B2B Advantages

Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.
Featured image for “Remoistening High Coverage Inkjet Print – Video”
July 28, 2022

Remoistening High Coverage Inkjet Print – Video

Tips and tricks for controlling and enhancing quality on the ProStream 1800 with Contiweb DFA
Featured image for “thINK Ahead 2022 with Ed Jansen – Video”
July 26, 2022

thINK Ahead 2022 with Ed Jansen – Video

Elizabeth Gooding spoke with Ed Jansen, Vice President, Production Printing Solutions with Canon Solutions America about the 2022 thINK Ahead event in Boca Raton.
Featured image for “Capabilities Drive Growth – Video”
July 12, 2022

Capabilities Drive Growth – Video

Dan Adams is back with another reminder to look at how you get where you want to go on your growth journey. You can’t get results without first having the capabilities to achieve them. Do you have the capabilities to drive the growth you envision?
Featured image for “Know What REALLY Drives Growth”
June 21, 2022

Know What REALLY Drives Growth

If you want to think differently about what really drives growth for your company, take 2 minutes to listen to Dan Adams and the latest installment of our Growth and Innovation series.
Featured image for “Michelman’s Gianluigi Rankin Talks About the World of Inkjet Priming and Coating”
June 7, 2022

Michelman’s Gianluigi Rankin Talks About the World of Inkjet Priming and Coating

We had the opportunity to catch up with Gianluigi Rankin, Manager Global Marketing with Michelman to talk about the opportunities and complexities of developing inkjet compatible primers and coatings that help open up new markets.
Featured image for “Avoid the “Second Order” Effect”
May 31, 2022

Avoid the “Second Order” Effect

Growth and innovation strategies rarely happen without some bumps, but hopefully you can do it without expanding the rat population in your town.
Featured image for “Extend Your Time Horizon”
May 24, 2022

Extend Your Time Horizon

There’s no question that what you put in is fundamental to what you get out of the process. Enjoy the next 2 minutes in the Growth and Innovation series.

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