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SG360° on the Marketing Lift of Inkjet – Video

By Inkjet Insight / Published:

Elizabeth Gooding spoke with Melanie De Caprio, Marketing Director of SG360 about how they are using inkjet for multi-channel campaigns both for customers and for themselves. Melanie shared response rates and learning from several campaigns and other background on why inkjet print delivers a lift to digital channels.

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Relieving Pressure on Transaction Printers – Video

By Inkjet Insight / Published:

Mike Herold, Director Global Marketing, Production Inkjet Technologies at RICOH talks about the cost benefits that inkjet brought to the transaction printing industry over the past decade and the increasing pressure that transaction printers face as inkjet has evolved into new markets.

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Action Mailers on Growing with Inkjet

By Inkjet Insight / Published:

Action Mailers, a major, family-owned, direct mail provider located near Philadelphia has completed the latest upgrade in their multi-phase transition from toner to inkjet. Marc Hoy shares lessons learned and the key benefits they have found from their investment.