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Inkjet Tip of the Week – Use Ink Wisely

In Ink and Fluids, Inkjet Tips, Knowledge Base by Mary SchillingLeave a Comment

Inkjet Tip of the Week – Use Ink Wisely.
Using a standard, default profile could be costing you money. When creating custom profiles, be sure to print profiling patch charts with different TAC settings such as 260, 240 and 220,  for high, medium and low ink usage options. Print efficiently and economically based on the customer’s needs, not default settings.

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Integrating Augmented Reality with Your Inkjet White Paper Factory

In Article, Catalog & Magazine, Direct Marketing, Knowledge Base, Software by Inkjet InsightLeave a Comment

Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.

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6 Sensible Steps for Diversifying your Inkjet Book of Business

In Article, Books, Inkjet Economics/TCO, Knowledge Base by Mary SchillingLeave a Comment

Inkjet is having an impact on every segment of the print market. While adoption has been slower in some segments than others, the need for inkjet presses to stay running has caused a ripple effect across segments. Many print organizations who invest in inkjet quickly seek to diversify their book of business in order to fill their inkjet presses, minimize marginal running costs and maximize revenue.

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More on Paragon Customer Communications – Part 2 – Video

In Direct Marketing, Inkjet User Story, Knowledge Base, Traditional Transaction Printing, Transitional Mail, Video by Amy HahnLeave a Comment

Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.

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High Speed Inkjet Devices Take on Commercial Print Quality

In Article, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Base, Print Quality Analysis by Inkjet InsightLeave a Comment

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

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Paragon Customer Communications – Part 1 – Video

In Direct Marketing, Inkjet User Story, Knowledge Base, Traditional Transaction Printing, Transitional Mail, Video by Inkjet InsightLeave a Comment

Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.

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Combating Coated Paper

In Article, Knowledge Base, Paper and Media, Print Quality Analysis by Mary SchillingLeave a Comment

Coated papers being more expensive, we expect higher quality from the printed piece. Gloss coated, which holds the ink high on the surface, will show any defect from inconsistent pre-coating, print head jetting and even inconsistent paper coating. Note that, even though we may not see a difference in surface coating, offset coated papers can come with inconsistencies that originate at the paper mill. If coating is not evenly applied across the entire paper machine, the roll or ream you receive will print and dry differently than the one before.

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You May Ask, Why Komori? – Video

In Catalog & Magazine, Commercial Marketing Collateral, Devices, Video by Elizabeth Gooding1 Comment

Jacki Hudmon, of Komori America talks to Elizabeth Gooding about why Komori is the best kept secret in production inkjet. Komori has committed to the market with a portfolio of inkjet products with multiple types of inks, multiple types of heads and even multiple approaches to getting the ink on the substrate in order to serve different aspects of their commercial print-focused customer base. Watch now to learn about Komori’s growth roadmap.

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How Century Marketing Solutions is Transitioning to Production Inkjet – Video

In Commercial Marketing Collateral, Direct Marketing, Inkjet User Story, Knowledge Base, Video by Elizabeth GoodingLeave a Comment

Elizabeth Gooding talks to Rick Herlevic, Director of Plant Operations at Century Marketing Solutions about the introduction of an HP PageWide Web PressT230 inkjet solution into their direct mail/commercial printing operation. CMS is the in-plant arm of CenturyLink, and also has a sales force and an array of outside clients.