Inkjet for Marketing Collateral – What Matters?

In Article, Commercial Marketing Collateral, Industry Issues, Knowledge Base, Print Quality Analysis, Topic by Andy Gordon0 Comments

While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.

Objective Inkjet Measures – Optical Density

In Knowledge Base, Topic by Mary Schilling0 Comments

This the first in a series of articles by Mary Schilling that will drill down on specific print quality metrics, what they mean, how they are measured and what factors in your printing process can affect them. Optical Density is one of the important quality metrics that can be objectively measured and it can be correlated to a number of other quality metrics.

Let Data Drive your Print Quality Comparisons

In Knowledge Base, Print Quality Analysis by Mary Schilling0 Comments

Mary Schilling discusses objective inkjet print quality comparisons and the benefits of a data-driven approach. Objective print quality analysis provides clear comparative data and removes all personal bias and visual subjective deficiencies when reviewing prints off competing inkjet devices. Inkjet beauty is more than skin deep!