Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “Inkjet Head Technology Explained – Replay”
February 23, 2021

Inkjet Head Technology Explained – Replay

Our Inkjet Explainer series tackles fundamental components of inkjet and there is nothing more fundamental, yet often misunderstood, than the printhead.
Featured image for “The First Mover Advantage for Inkjet”
February 17, 2021

The First Mover Advantage for Inkjet

It’s easy to understand why OEMs want to be first to the market with new technology and that they need beta customers to succeed, but why would a printing business want to take a risk on unproven technology?
Featured image for “New Reporting Feature Added to Inkjet Insight – Installation Roundup”
February 15, 2021

New Reporting Feature Added to Inkjet Insight – Installation Roundup

Like many organizations enthusiastic about inkjet, we do our best to keep track of the inkjet installations that are made public or that we are aware of through our network.
Featured image for “What’s So Special About CIJ-Compatible Inks”
February 11, 2021

What’s So Special About CIJ-Compatible Inks

A look at the core components of ink chemistry that contribute to the high performance of CIJ compatible inks.
Featured image for “An International Inkjet Collaboration with Monotech Systems”
February 10, 2021

An International Inkjet Collaboration with Monotech Systems

People, parts, and processes from around the world bring a new inkjet label press to market for Monotech Systems.
Featured image for “Ink Estimating Survey Report”
January 28, 2021

Ink Estimating Survey Report

We surveyed production inkjet users on their use of and satisfaction with ink estimating tools. Executive summary available to all. Premium members can download full report.
Featured image for “Mixing drINKs with Marco Boer and Amy Machado – Video”
January 22, 2021

Mixing drINKs with Marco Boer and Amy Machado – Video

Join analysts from IDC and I.T. Strategies for some drinks, insights and industry gossip.
Featured image for “Take a Closer Look at Continuous Inkjet”
January 14, 2021

Take a Closer Look at Continuous Inkjet

Uncover differences in speed, productivity, print quality, media compatibility and running costs that are important in high quality, high volume production environments.
Featured image for “Global Graphics Completes Acquisition of Hybrid Software”
January 13, 2021

Global Graphics Completes Acquisition of Hybrid Software

Global Graphics completes its acquisition of the HYBRID Software Group doubling the headcount of the Global Graphics group of companies. HYBRID Software focuses on enterprise software for the graphic arts industry, with a strong focus on labels and packaging. It becomes the 4th subsidiary company in the Global Graphics group alongside Global Graphics Software, Meteor Inkjet and Xitron.
Featured image for “Cost-Benefit Analysis – Lather, Rinse, Repeat – Video”
December 23, 2020

Cost-Benefit Analysis – Lather, Rinse, Repeat – Video

In this video, Elizabeth Gooding provides her top reasons to look at the inkjet cost-benefit analysis in different ways and to repeat the process at multiple points in the life of your investment.
Featured image for “2020 Production Inkjet Launch Review”
December 23, 2020

2020 Production Inkjet Launch Review

Updates on all 2020 production inkjet press launches serving the document and publishing market, when announced, when commercially available and important development trends.
Featured image for “Mixing drINKs – Video”
December 21, 2020

Mixing drINKs – Video

Introducing Mixing drINKs: Elizabeth’s excuse to drink with friends, talk inkjet and share a behind-the-scenes view of fellow analysts. Join us?
Featured image for “Continuous Inkjet Firmly Entrenched in Commercial Markets”
December 17, 2020

Continuous Inkjet Firmly Entrenched in Commercial Markets

Commercial printing is a large market with little digital penetration, providing green fields for the right inkjet technology. But what is the “right” technology?
Featured image for “Inkjet and Media Compatibility Explained – Webinar”
December 14, 2020

Inkjet and Media Compatibility Explained – Webinar

View a webinar discussion of inkjet and media compatibility suitable for first time inkjet buyers, or companies looking to educate their sales force or customers more effectively. This session is the first of an inkjet fundamentals series on Inkjet Insight.
Featured image for “The Inkjet Career Path”
November 9, 2020

The Inkjet Career Path

Should management be looking at robots to replace print operators or thinking about how to help print operators get ready for a more automated world?
Featured image for “Celebrating Halloween with Paper?”
October 30, 2020

Celebrating Halloween with Paper?

Happy Halloween. I wanted to highlight this excellent marketing post from International Paper that provides value to parents with kids stuck at home and promotes the value of paper.
Featured image for “Inkjet Tipping Point or Shoving Point?”
October 29, 2020

Inkjet Tipping Point or Shoving Point?

Marco Boer’s keynote presentation positioned inkjet as the single growth technology – if providers are prepared for the “post tipping point” realities and make the necessary changes.
Featured image for “Lane Changers and Game Changers”
October 21, 2020

Lane Changers and Game Changers

Inkjet is allowing printers to do more things with a single press, and fewer companies associated with any particular application segment are staying in their own lane.
Featured image for “Full Circle with Toppan Merrill”
October 15, 2020

Full Circle with Toppan Merrill

Interview with Mike Zimny of Toppan Merrill on serving clients and staying nimble with inkjet. Part of our “lane changers and game changers” interview series.
Featured image for “What’s Driving Automotive Marketers Crazy?”
October 8, 2020

What’s Driving Automotive Marketers Crazy?

Elizabeth Gooding spoke with Richard Margulies of Winterberry Group about trends in automotive marketing that are driving opportunities across channels.

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