Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

Please offer your feedback on Elizabeth's posts and inquire about availability for speaking or consulting using our contact form and we will put you in touch.

Featured image for “Inkjet Tip: Head Capping is Worth More than a Spit”
April 11, 2020

Inkjet Tip: Head Capping is Worth More than a Spit

If you intend to do a significant amount of mono printing on your inkjet device, check to see if the device caps the C,M,Y print heads when not in use. If head capping is not available, compare devices for the amount of ink wastage from CMYK spitting. Run test jobs and also check how this information is reported on estimating systems since they will be different.
Featured image for “Pete Basiliere: a Beacon in New England”
April 5, 2020

Pete Basiliere: a Beacon in New England

We continue our Profiles in Quarantine series this week with Pete Basiliere. Pete knows that even little things can make a difference when trying to keep your community together.
Featured image for “Canon Doubles Down on Commercial Print with VarioPRINT iX”
April 1, 2020

Canon Doubles Down on Commercial Print with VarioPRINT iX

With the introduction of two new VarioPPRINT iX models, Canon is focused squarely on the needs of general commercial printers for high image quality on a wide media range and flexibility to run mixed media jobs at full speed. Canon will continue to market and support the current VarioPrint+ iSeries in the appropriate markets along with the new VarioPRINT iX Series. The new devices will be ready to ship in July 2020. See overview and supporting white paper.
Featured image for “Connecting in Quarantine – Pat McGrew”
March 31, 2020

Connecting in Quarantine – Pat McGrew

We continue our profiles in quarantine series with intrepid traveler, Pat McGrew. It seems to me that Pat is almost always on the road, but she too is doing her part by staying home and staying safe. Pat is sharing her home time with the fuzzy beneficiaries of Pat being grounded – her dogs. She has some thoughts about taking care of yourself and taking care of your business.
Featured image for “Quarantine ala Ritarossi”
March 29, 2020

Quarantine ala Ritarossi

Next up in our profiles in quarantine is Lois Ritarossi who has been staying safe in Washington D.C. and showing off her cooking skills. She wants to make sure that printers are communicating continuously with their employees and customers.
Featured image for “Ralf Schlozer: Far From Home”
March 27, 2020

Ralf Schlozer: Far From Home

Next up in our profiles in quarantine we find Ralf Schlozer who normally provides our European perspective on inkjet markets. While most people have been forced to stay home due
Featured image for “Community Building in the COVID Economy”
March 27, 2020

Community Building in the COVID Economy

MindFire established the COVID-19 Print Group on LinkedIn to provide a forum for printers to help each other share volumes, information and advice as more states issue Stay at Home policies and organizations are forced to close leaving clients without service. In three days membership has grown from zero to nearly 800 members.
Featured image for “Learning from Living in Lockdown – Mark Bale”
March 25, 2020

Learning from Living in Lockdown – Mark Bale

As we continue our series on Profiles in Quarantine, we visit Mark Bale who covers the most super-techy topics on Inkjet Insight that use math above my pay grade. Mark is based in UK which this week announced necessary, but very restrictive, measures in response to the COVID-19 pandemic. UK is under lockdown with residents instructed to stay indoors except for essential services and subject to fines for violating guidelines.
Featured image for “What Drives Catalog Marketing Success – Free eBook”
March 25, 2020

What Drives Catalog Marketing Success – Free eBook

What drives catalog marketing success in the 2020s? Download this free 15-page eBook commissioned by Ricoh in cooperation with The American Catalog Mailers Association to find out what catalog brands and their suppliers need to succeed in this challenging market.
Featured image for “Eye See See Profile – Mary Schilling”
March 24, 2020

Eye See See Profile – Mary Schilling

Next up in our profiles in quarantine is the lady who spends much of her time profiling. Not the psycho criminal kind, the ink, paper, press kind. Mary, the inkjet
Featured image for “A Different Kind of Profile – Amy Hahn”
March 23, 2020

A Different Kind of Profile – Amy Hahn

Usually when we talk about profiles here, we’re talking about paper and color profiles. Today, we’re going for a different kind of colorful by profiling the people behind the scenes here at Inkjet Insight and how we are managing through the challenges of the COVID-19 pandemic. Since we’re all in this together, let’s get to know who we’re in it with, starting with Amy Hahn our editor and social media coordinator who is based in Minnesota, USA.
Featured image for “Ripping it UP with Global Inkjet Systems”
March 13, 2020

Ripping it UP with Global Inkjet Systems

Previous posts on industrial inkjet, discussed what is defined within the industrial bucket and looked at some of the requirements for industrial inkjet RIPS such as providing specialized ink control
Featured image for “HP Brilliant Pre-drupa Announcement”
March 10, 2020

HP Brilliant Pre-drupa Announcement

This week HP provided a pre-drupa peek at the HP PageWide Web Press T250 HD and new Brilliant InkTM that will be added to its inkjet portfolio this year. Learn about the new capabilities of the device, available before the end of 2020, and how they compare to other devices already in the market from Canon, Ricoh and Screen.
Featured image for “RIPs for Industrial Inkjet – Part 2”
March 3, 2020

RIPs for Industrial Inkjet – Part 2

In the Industrial Inkjet segment, requirements to make ink and print heads compatible with industrial surfaces also leads to special requirements for the related Raster Image Processors or RIPs solutions. Let’s drill down on the special requirements for industrial RIPs.
Featured image for “What’s in the Industrial Inkjet Bucket?”
February 25, 2020

What’s in the Industrial Inkjet Bucket?

Let’s look at what’s in the industrial inkjet bucket, some estimates on the size of the market and the technical requirements that drive specialization of solutions to serve this highly varied segment.
Featured image for “Kao Innovation Day”
January 18, 2020

Kao Innovation Day

Kao Chimigraf hosted the first Kao Innovation Day, in Barcelona, that attracted representatives from 22 companies based in 6 countries. The event showcased the Kao Collins X-BAR, and two multi-printhead systems manufactured by Colordyne Technologies. Inkjet inks from Kao Collins were also shown by Kao Chimigraf, the European partner for both companies.
Featured image for “Designers and the Direct Mail Supply Chain”
January 16, 2020

Designers and the Direct Mail Supply Chain

Designers drive decision making on print versus e-budgets, print processes, paper choices. For direct mail they impact response rates, production efficiency and overall industry health. Let’s get designers excited about direct mail and amplify those inkjet pages in 2020 and beyond.
Featured image for “Five Things to Do (Better) When Evaluating Inkjet”
December 5, 2019

Five Things to Do (Better) When Evaluating Inkjet

According to research published in the Harvard Business Review, 97% of senior leaders said that “being strategic” was the leadership behavior most important to their organization’s success. However, a lot of executives don’t feel that they have time to be strategic. Inkjet purchases are a case excample where strategic intent is often marred by tactical execution. We can do better!
Featured image for “Xerox Reported to Close French Subsidiary – Impika”
November 25, 2019

Xerox Reported to Close French Subsidiary – Impika

Xerox is closing its “global centre of excellence” in France.  Xerox has announced the closing of the Impika subsidiary privately to French employees but made no public announcement
Featured image for “Production Inkjet Tradeshow Shopping Guide Part 3 – Inkjet Trends”
October 16, 2019

Production Inkjet Tradeshow Shopping Guide Part 3 – Inkjet Trends

When shopping for inkjet, take a look at the many ways OEMs are handling compatibility with offset gloss coated stocks. Also consider hybrid and DIY inkjet and, as always, don’t forget the software. Here’s what you need to know.

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