December 14, 2022
Sales people are a valuable resource
Remove barriers, build trust and optimize your sales force to sell profitable products and services.
Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.
Please offer your feedback on Elizabeth's posts and inquire about availability for speaking or consulting using our contact form and we will put you in touch.
December 13, 2022
Give your hypotheses the silent treatment
What should you do if you have a product idea? Lead with your idea? Ignore it? What about silently testing it? Dan Adams tells us how we should interview customers by keeping their outcomes in mind – which will help you find the perfect home for your cool new product.
December 6, 2022
Getting Better all the Time
Some changes in approach and attitude can yield business benefits without investment in software or hardware. Keep getting better!
December 1, 2022
November 2022 Inkjet Installation Roundup
The fourth quarter momentum is growing. In October we covered 17 press installations at 16 companies and in November 19 presses at 17 companies. The bulk of the activity reported is in the US (12 presses) but also saw four in the EU, two in the UK, and one in Thailand.
November 29, 2022
Begin With Customers’ Job to be Done
Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.
November 15, 2022
Stop Leading With Your Solutions
Are you investing enough research in what the market needs? Or are you developing products and hoping something sticks?
November 3, 2022
October 2022 Inkjet Installation Roundup
In October, we are covering 17 inkjet press installations at 16 companies with six in the US, nine in Western Europe, one each in Turkey and China.
October 25, 2022
Production Inkjet Shopping Guide 3: Crossover Presses
Need a press to run the gamut of applications while delivering a great gamut of color? Check out our inkjet shopping guide.
October 19, 2022
HP PageWide Web Press T Series upgrades you may have missed
HP announced two upgrades to their PageWide T-series web presses. One targets mono speed while the other expands application opportunities for 42 inch press users.
October 14, 2022
September Inkjet Installation Roundup
For September, we became aware of six new inkjet installations, four in the U.S. and one each in Germany and France.
October 11, 2022
Avoid the Faster Horse Fallacy
Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series.
October 4, 2022
Strategic Concentration and Improving Your Competitive Position
In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.
September 27, 2022
How to Segment Customers to Drive Innovation
Market segmentation varies by purpose. Is your purpose #innovation?
September 16, 2022
Sheri Jammallo on Designer’s Guide to a New Generation of Inkjet – Video
Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer’s Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.
September 14, 2022
Reducing Risk for Inkjet Developers and Implementers – Webinar replay
Sometimes the key to taking risk out of inkjet projects is to learn how to fail faster. As long as you don’t keep making the same mistakes.
September 14, 2022
August Inkjet Installation Roundup
I think it was too hot in Europe in August for inkjet users or their OEMs to tell us what was happening. It’s also prime vacation time in a log of locations. All of our new inkjet news last month came out of North America with six installations in the US and one in Canada.
September 8, 2022
What’s the Advantage? A new inkjet press from HP PageWide Industrial
Learn about HP’s latest inkjet press platform for commercial printers, the HP PageWide Advantage 2200.
August 25, 2022
Want better print quality? Just add water
Don’t leave inkjet print quality to the mercy of moisture and heat. Learn how digital remoistening protects print quality.
August 23, 2022
How RICOH enhanced the Pro VC 70000 – video
Elizabeth Gooding interviews Mike Herold about the introduction of the enhanced version of the RICOH Pro VC 70000. Why was pretreatment added? How does it work? Can customers upgrade? What does it cost? What’s the lead time? Will the current model continue to be supported?
August 16, 2022
Putting B2B Advantages to Work – Video
Dan Adams tells us how to put those advantages to work and introduces the B2B index. How does your business measure up?
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