Reducing Risk for Inkjet Developers and Implementers – Webinar replay

By Elizabeth Gooding / Published:

There are a lot of great inkjet products on the market, and a lot of great ideas that never make it to market. Printing, packaging and manufacturing companies using inkjet also may struggle to deliver new applications for their clients. While the OEM or integrator role in bringing new products to market may involve a larger capital investment, their customers client facing development projects are also considered high-impact and high risk.

Everyone wants to avoid failure. But should we?

Sometimes the key to taking the risk out of projects is to allow yourself to fail faster. You don’t have to call it failing, call it a course correction, but the fact is you need to surface problems as early as possible to protect your timeline and budget. By the way, I’m not talking about an Agile development methodology.  I’m talking about the ability to learn from mistakes, avoid making the same mistakes, and anticipate avoidable mistakes. While I have a lot of experience with steering customers away from doomed projects and nudging failing ones back on track, for a real evidence-based methodology you need to talk to an expert who has done the research.

How to Reduce Risk in Inkjet Projects from R&D through Implementation” presents a well-tested approach for reducing the risk in high-impact projects based on research conducted by the AIM Institute and applied to the world of inkjet. Whether you build inkjet or buy inkjet, if you work on big projects you will want to learn these proven ways to defuse the “risk landmines” that could blow up that critical project along with your budget. This approach also helps improve your odds when seeking R&D investment and closing business with end users interested in custom inkjet integration. What you’ll learn from this webinar

·      Grasp the difference between risk and uncertainty… and why it matters
·      Understand how to gather all “assumptions that must be true” at the project onset
·      Master 4 critical steps for detecting and defusing project landmines
·      Learn how to enjoy—not dread—high-stakes management project reviews
Anyone involved in the development or implementation of high-stakes products or product upgrades will benefit. Join experts Dan Adams, Founder of the AIM Institute and Kelly Lawrence, President of Lawrence Innovationfor a clear path to better projects.

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About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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