Essential Software for Inkjet Success

By Elizabeth Gooding / Published:

At the 2018 Inkjet Summit, Elizabeth Gooding delivered a keynote presentation. The session discussed the importance of designing workflows that build on key software investments and effective integration to ensure end-to-end workflows meet customer needs, are scalable and achieve production efficiency goals. Elizabeth uses an origami analogy and posits that using the same equipment (origami paper) can deliver significantly different results (dogs, cats, hats).

One key takeaway was that customers buy workflow and she raises the question “Why isn’t there an Alexa for Print?”  She encouraged the audience to think about the role of customer experience in the print buying process and the importance of delivering workflows that enhance that experience. Achieving this goal requires a workflow that is designed and not bought, where you determine what works, what doesn’t work and what is missing.

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About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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