Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

Please offer your feedback on Elizabeth's posts and inquire about availability for speaking or consulting using our contact form and we will put you in touch.

Featured image for “Xerox Baltoro Makes Brenva Obsolete”

Xerox Baltoro Makes Brenva Obsolete

Elizabeth Gooding spoke to John Hume, President of Hume Media, about their decision to be the first customer for the Xerox Baltoro HF Inkjet press and their expectation for ramping up production and transitioning volume from other devices.

Featured image for “Xerox Baltoro Inkjet Platform Overview”

Xerox Baltoro Inkjet Platform Overview

Xerox has announced the availability of the Baltoro High Fusion Inkjet Press. This is a press announcement, but Xerox was consistent in positioning the Baltoro as a “platform” in the model of the Trivor, iGen and DocuTech series of devices.

Featured image for “Inkjet, Toner and Being Marco Boer”

Inkjet, Toner and Being Marco Boer

Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.

Featured image for “Ricoh Interact 2019: A Metaphor for Workflow”

Ricoh Interact 2019: A Metaphor for Workflow

The Ricoh Interact 2019 event followed the best practices for business development, customer education and ongoing measurement recommended to attendees.

Featured image for “High Speed Inkjet Devices Take on Commercial Print Quality”

High Speed Inkjet Devices Take on Commercial Print Quality

Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.

Featured image for “Online Ad Blockers and Inkjet Printing”

Online Ad Blockers and Inkjet Printing

The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.

Inkjet Printing Volumes Overtake Commercial

Production inkjet printing page volumes outstripped both traditional and toner-based page volumes in the first quarter of 2019 for the first time in the history of printing.

Used Inkjet and the Golden Ticket

Are OEMs buying up all the used inkjet printers to keep them off the market? Why is it so hard to find a used device? If you actually find one, here are some things to know.

Accept Your Workflow Limits

Few companies have embraced the concept that production workflow in a competitive organization is something that needs to be continuously improved. Only when we understand and accept the limits of our workflow can we be cognizant of ways to improve it.

February 23, 2019

Not-So-Simple Discussion of Inkjet Economics – Part 3

Part Three in the Inkjet Economics series by Elizabeth Gooding. This time discussing how simple assumptions about timing can have a big impact on evaluation and profitability.

February 14, 2019

One Slice of One Canon

Coverage of the One Canon event focused on the Production Print Solutions (PPS) division and specifically the inkjet portfolio within PPS, in the context of the whole Canon pie.

January 28, 2019

The Year Ahead for Catalogs and Magalogs

The catalog market looks unexpectedly bright for 2019, both due to retail brands embracing direct mail and advances in inkjet technology to meet the needs of this challenging application segment.

January 23, 2019

IoT, Print and Inkjet Security

With the complexity of Internet of Things (IoT) networks expanding and the cost and frequency of breaches climbing, printers must take advantage of every resource to protect their security and their reputations. We discuss 2018 trends in security and print environments including links to research from Ponemon, Aberdeen and Inkjet Insight.

January 8, 2019

Learning from the Experts in 2018

One of the great things about being a partner at Inkjet Insight is that I get to talk to really interesting people and, in many cases, capture them on video. Over the course of 2018 we recorded some great advice from industry strategists, OEM execs and companies that have acquired inkjet for a wide range of application types. Here are some highlights.

November 13, 2018

Inkjet Economics – Operating Costs – Part 2 of 3

When looking at a big ticket item like a production inkjet device, the one with the lowest price may seem like the best choice. The cost of the machine is the big number (the race car) that will play the smallest role in total cost of ownership. It’s the operating costs that can make or break your return on investment.

Featured image for “Not-So-Simple Discussion of Inkjet Economics – Part 1 of 3”

November 9, 2018

Not-So-Simple Discussion of Inkjet Economics – Part 1 of 3

Part 1 of a 3 part series on inkjet economics. Part 1 begins with guidance on creating good assumptions for the basis of your inkjet evaluation.

October 10, 2018

RISO T2 Twin-Engine Cut Sheet Overview

Overview and analysis of the RISO T2 Twin-Engine Cut Sheet printer scheduled for controlled release later this year with 10 units currently available in the U.S. and general availability in January 2019. Comparison to VarioStream i300 and Delphax elan 500 sheet fed devices.

September 28, 2018

Inkjet Insight at PRINT 18

Inkjet Insight will be all over PRINT 18. On Monday October 1, at 12:00 authors Elizabeth Gooding and Mary Schilling will have a book signing for the release of the

September 13, 2018

Your Guide to Inkjet Innovation at PRINT 18

At Print 2018 in Chicago, Mary Schilling of Inkjet Insight will be the moderator and tour guide for the High Speed Inkjet Print Advancements Tour. Sign up now.

August 29, 2018

Growing Inkjet Pages with Designers

The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.

Filter Knowledge Base Posts

Filters

Inkjet Tools

Device Finder

Device Finder consolidates inkjet device specifications from OEMs around the world into a single, searchable database.
Launch Device Finder

Paper Finder

Paper Finder consolidates inkjet paper specifications from mills around the world into a single, searchable database.
Launch Paper Finder

Workflow & Software Finder

Search by category to find the tools & software that drive inkjet productivity.
Launch Workflow & Software Finder

Finishing Finder

Search by category to find the finishing systems that drives inkjet productivity.
Launch Finishing Finder