Inkjet Printing Volumes Overtake Commercial

By Elizabeth Gooding / Published:

Production inkjet printing page volumes outstripped both traditional and toner-based page volumes in the first quarter of 2019 for the first time in the history of printing.

We are reporting on Q1 2019 results on April 1, 2019 which, in the U.S., means April Fools!

Photo credit: Yavuz Selim Bayrak

The truth is, inkjet represents only a small fraction of so-called commercial print pages and digitally printed pages combined fall represent less than 15% of that volume. The same is true for newsprint and books, however inkjet has surpassed toner in the book market and continues to grow.

Inkjet has also surpassed toner volumes in transaction printing (which is already 100% digital) and in the direct mail market which is nearing the tipping point of becoming more digital than not.

So, no, inkjet has not overtaken traditional processes in the printing industry. The good news is that means that it still has a lot of room to grow and quality is not the gating factor for that growth.

For real, take a look at the Inkjet Market Map from Andy Gordon to see where inkjet opportunities lie.

About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.


  1. I was surprised to see this at first…

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