Articles By Elizabeth Gooding

Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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Featured image for “The new trend for transaction printers is sheet-fed inkjet”
July 27, 2023

The new trend for transaction printers is sheet-fed inkjet

Sheetfed inkjet presses like the Kyocera TASKalfa 15000c can help transaction printers do more.
Featured image for “June 2023 Inkjet Installation Roundup”
July 12, 2023

June 2023 Inkjet Installation Roundup

The report for this month includes 18 presses at 18 companies and the word of the month is LABELS! One third of the reported installations were roll-fed label presses and some companies made notable additions to existing inkjet fleet.
Featured image for “Debunking definitive crossover claims”
June 22, 2023

Debunking definitive crossover claims

There is no magic crossover point between inkjet and offset. Here’s why.
Featured image for “An entry-level press offering more than you expect”
June 15, 2023

An entry-level press offering more than you expect

The Kyocera TASKalfa Pro 15000c delivers a range of features defying expectations for an entry level inkjet press.
Featured image for “May 2023 Inkjet Installation Roundup”
June 14, 2023

May 2023 Inkjet Installation Roundup

In May we tracked 14 installations at 12 companies. For many, this was not their first inkjet investment but we did see several “first installations of particular presses.
Featured image for “Nahan’s Decade of Inkjet-Driven Evolution”
June 8, 2023

Nahan’s Decade of Inkjet-Driven Evolution

Minnesota-based Nahan shares their 10 year journey from traditional catalog and direct mail printer to digital inkjet marketing powerhouse.
Featured image for “April 2023 Inkjet Installation Roundup”
May 17, 2023

April 2023 Inkjet Installation Roundup

We have 19, quite varied, press installs at 19 companies to talk about for April. Companies investing in inkjet include 9 in the United States, 7 in the European Union and 1 each in Australia, South Africa and the United Kingdom.
Featured image for “March 2023 Inkjet Installation Roundup”
April 11, 2023

March 2023 Inkjet Installation Roundup

We are reporting on 15 installations across 14 companies. A number of these companies have been very active in their inkjet acquisitions in the past year.
Featured image for “Let Your Customers Surprise You”
March 30, 2023

Let Your Customers Surprise You

Hate surprises? Same. There’s a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers. 
Featured image for “Don’t let good business go bad”
March 14, 2023

Don’t let good business go bad

This episode of the “things to do better” series looks at the joys of customer onboarding and maintenance and why it’s so hard to get development estimates.
Featured image for “February 2023 Inkjet Installation Roundup”
March 2, 2023

February 2023 Inkjet Installation Roundup

Our February report covering the tail end of 2022 into 2023, includes 12 presses in the US and 10 in Europe (plus 3 oldies from 2020 and 2021). We are finally seeing web-fed installations on par with sheet-fed after 7 months of reporting a tilt toward sheet-fed.
Featured image for “B2B Interviewing Fundamentals”
March 1, 2023

B2B Interviewing Fundamentals

What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.
Featured image for “Jim Continenza on Kodak’s Inkjet Investments”
February 22, 2023

Jim Continenza on Kodak’s Inkjet Investments

Jim Continenza, Executive Chairman & CEO of Kodak speaks to Elizabeth Gooding about the company’s approach to investing in their future, and the future of their printing customers, distributors, and integration partners.
Featured image for “January 2023 Inkjet Installation Roundup”
February 3, 2023

January 2023 Inkjet Installation Roundup

In January(ish) we are reporting on 15 press installations at 14 companies, down slightly from December. The pendulum has swung back to the US with 9 in the US, 4 in EU and 2 in UK as compared to December where we reported on 17 press installations with 12 of them in Europe and only 3 in US.
Featured image for “Eliminate most commercial risk”
January 25, 2023

Eliminate most commercial risk

Are you gambling with R&D dollars? You can eliminate technical risk in the development stage. But how can you reduce commercial risk in the front-end? Stop guessing and start researching with ecosystem interviews. Dan Adams explains how you should conduct these interviews to receive unfiltered, unbiased customer insight.
Featured image for “Helping you evaluate inkjet in 2023”
January 17, 2023

Helping you evaluate inkjet in 2023

A lot has changed since Inkjet Insight was launched back in 2017, but our mission hasn’t. Our goal is still to help companies evaluate, optimize and grow their businesses using inkjet. Let’s take a look at the evaluate part of that mission and highlight some of the supporting content that you may have missed.
Featured image for “December 2022 Inkjet Installation Roundup”
January 12, 2023

December 2022 Inkjet Installation Roundup

The attention for December shifted back to Europe. We are reporting on 17 press installations with 12 of them in Europe as compared to November where 12 of 19 presses were installed in the US.
Featured image for “First, know what is profitable”
January 10, 2023

First, know what is profitable

To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
Featured image for “Immerse your team in customer outcomes”
January 4, 2023

Immerse your team in customer outcomes

Becoming an industry leader is OSUM, but is your focus clear? Dan Adams discusses two key principles to sustainable growth and understanding customer outcomes to increase your customer value.
Featured image for “The advent of a new year”
December 29, 2022

The advent of a new year

The team at Druckerei Kyburz AG has shared a video of their Advent calendar running through autowinder, press and finishing to deliver 100% Digital, 100% Inline support for customer innovation.

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