Featured image for “Inkjet lets us say ‘yes’ to more customers”
February 1, 2024

Inkjet lets us say ‘yes’ to more customers

An inkjet combo of sheet and rollfed presses drive continuous profit for DivcoData.
Featured image for “Persuade customers to be interviewed”
October 10, 2023

Persuade customers to be interviewed

Dan Adams is back with the latest in his innovation video series – getting your customers to talk.
Featured image for “Quantitative Interviews are a Must”
September 5, 2023

Quantitative Interviews are a Must

Want to know how to eliminate innovation errors? It starts with quantitative questioning!
Featured image for “Build Your Interviewing Skills”
August 16, 2023

Build Your Interviewing Skills

Dan Adams is back with his latest in his Growth & Innovation series and explains how to apply probing questions in your customer interviews.
Featured image for “The new trend for transaction printers is sheet-fed inkjet”
July 27, 2023

The new trend for transaction printers is sheet-fed inkjet

Sheetfed inkjet presses like the Kyocera TASKalfa 15000c can help transaction printers do more.
Featured image for “It’s Fun to Play with the T-C-O-P!”
July 26, 2023

It’s Fun to Play with the T-C-O-P!

Printers! There’s a thing you should know! I said, Printers! To keep track of your dough! You can make more, and I’m sure you will do
 what you need to increase revenue! (sung to YMCA!)
Featured image for “Using B2 inkjet flexibility for packaging print”
July 11, 2023

Using B2 inkjet flexibility for packaging print

B2 inkjet presses can be a relatively cost-efficient way for moving into packaging print. The flexibility of the presses does allow for commercial and packaging print. User feedback shows that these presses can be successfully used for packaging or mixed environments.
Featured image for “Nahan’s Decade of Inkjet-Driven Evolution”
June 8, 2023

Nahan’s Decade of Inkjet-Driven Evolution

Minnesota-based Nahan shares their 10 year journey from traditional catalog and direct mail printer to digital inkjet marketing powerhouse.
Featured image for “Data, Data, Everywhere! But…”
May 23, 2023

Data, Data, Everywhere! But…

Every business has data. CCM specialists, print specialists, and multi-channel producers have data coming out of their ears. There is customer data, job data, inventory data, machine data, color data, financial data. Oh my! All the data impacts your ability to produce the work. Get control of the data to improve processes, become more efficient, and drive more profit!
Featured image for “Voice of the Customer: Sattler Premium Print’s Christian Haneke on Portfolio Expansion”
May 10, 2023

Voice of the Customer: Sattler Premium Print’s Christian Haneke on Portfolio Expansion

In this video sponsored by Ricoh, Lois Ritarossi talks with Sattler Premium Print’s Christian Haneke, about the company’s expansion to provide a broad portfolio of applications and services including leaflets, catalogs and magazines, direct mail, and logistics.
Featured image for “Let Your Customers Surprise You”
March 30, 2023

Let Your Customers Surprise You

Hate surprises? Same. There’s a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers. 
Featured image for “Making Money: Profit Takes More than Revenue”
March 22, 2023

Making Money: Profit Takes More than Revenue

Controlling costs is essential to any business, but there is more to ending the year profitably. Find the data that can help you make the best decisions about what products to offer in the markets you serve, and then review a key set of performance indicators regularly.
Featured image for “B2B Interviewing Fundamentals”
March 1, 2023

B2B Interviewing Fundamentals

What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.
Featured image for “Products and fabrics for inkjet textile printing”
February 23, 2023

Products and fabrics for inkjet textile printing

Part 2 in a deep dive into inkjet for textiles: a look at how the intended end-use drives fabric and process choices
Featured image for “Everyday Voice-of-Customer: How to Capture Insights from Every Customer Interaction”
February 21, 2023

Everyday Voice-of-Customer: How to Capture Insights from Every Customer Interaction

Whether you sell print services, printing presses, or support those industries, your sales and service representatives probably make hundreds of calls annually. You can multiply the value of those calls by applying simple, “Everyday VOC” techniques.
Featured image for “First, know what is profitable”
January 10, 2023

First, know what is profitable

To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
Featured image for “Three transition trends for 2023”
December 21, 2022

Three transition trends for 2023

Did your business change over the last couple of years? What have you done to cope? Did you hire new people, add automation to workflows, buy a company, sell a pieces of business, or find new ways to navigate supply chain issues? If any of these items look familiar, you are on the same ride as most of your peers. Let’s find the learnings to get ready for 2023.
Featured image for “Wide Format Applications that Cross the Chasm”
November 30, 2022

Wide Format Applications that Cross the Chasm

No matter what size or style production inkjet machine you have, if you want to expand your revenue streams into wide format, what you have may get you there.
Featured image for “Stop Leading With Your Solutions”
November 15, 2022

Stop Leading With Your Solutions

Are you investing enough research in what the market needs? Or are you developing products and hoping something sticks?
Featured image for “Avoid the Faster Horse Fallacy”
October 11, 2022

Avoid the Faster Horse Fallacy

Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series. 

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