June 8, 2023
Minnesota-based Nahan shares their 10 year journey from traditional catalog and direct mail printer to digital inkjet marketing powerhouse.
May 23, 2023
Data, Data, Everywhere! But…
Every business has data. CCM specialists, print specialists, and multi-channel producers have data coming out of their ears. There is customer data, job data, inventory data, machine data, color data, financial data. Oh my! All the data impacts your ability to produce the work. Get control of the data to improve processes, become more efficient, and drive more profit!
May 10, 2023
Voice of the Customer: Sattler Premium Print’s Christian Haneke on Portfolio Expansion
In this video sponsored by Ricoh, Lois Ritarossi talks with Sattler Premium Print’s Christian Haneke, about the company’s expansion to provide a broad portfolio of applications and services including leaflets, catalogs and magazines, direct mail, and logistics.
March 30, 2023
Let Your Customers Surprise You
Hate surprises? Same. There’s a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers.
March 22, 2023
Making Money: Profit Takes More than Revenue
Controlling costs is essential to any business, but there is more to ending the year profitably. Find the data that can help you make the best decisions about what products to offer in the markets you serve, and then review a key set of performance indicators regularly.
March 1, 2023
B2B Interviewing Fundamentals
What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.
February 23, 2023
Products and fabrics for inkjet textile printing
Part 2 in a deep dive into inkjet for textiles: a look at how the intended end-use drives fabric and process choices
February 21, 2023
Everyday Voice-of-Customer: How to Capture Insights from Every Customer Interaction
Whether you sell print services, printing presses, or support those industries, your sales and service representatives probably make hundreds of calls annually. You can multiply the value of those calls by applying simple, “Everyday VOC” techniques.
January 10, 2023
First, know what is profitable
To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.
December 21, 2022
Three transition trends for 2023
Did your business change over the last couple of years? What have you done to cope? Did you hire new people, add automation to workflows, buy a company, sell a pieces of business, or find new ways to navigate supply chain issues? If any of these items look familiar, you are on the same ride as most of your peers. Let’s find the learnings to get ready for 2023.
November 30, 2022
Wide Format Applications that Cross the Chasm
No matter what size or style production inkjet machine you have, if you want to expand your revenue streams into wide format, what you have may get you there.
November 15, 2022
Stop Leading With Your Solutions
Are you investing enough research in what the market needs? Or are you developing products and hoping something sticks?
October 11, 2022
Avoid the Faster Horse Fallacy
Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series.
October 4, 2022
Strategic Concentration and Improving Your Competitive Position
In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.
September 29, 2022
New Resource to Help Transaction Printers Prepare for the Future – Free Whitepaper
“Where Transaction Printers Can Find Growth,” provides actionable guidance on evaluating three paths to profit for transaction printing companies seeking to de-risk their businesses as the volume of printed bills and statements continues its slow decline.
September 28, 2022
What Support Should You Expect When You DIY Inkjet?
In the last episode, we recommended that before you begin a DIY inkjet project, a best practice is to define your needs and establish your expertise levels concerning the elements
September 27, 2022
How to Segment Customers to Drive Innovation
Market segmentation varies by purpose. Is your purpose #innovation?
August 17, 2022
What’s in YOUR Disaster Recovery Agreements?
Understand the agreements you have, review them with your legal counsel and vendors so that everyone is on the same page. Disasters don’t appear by appointment!
August 16, 2022
Putting B2B Advantages to Work – Video
Dan Adams tells us how to put those advantages to work and introduces the B2B index. How does your business measure up?
August 10, 2022
July Installation Roundup (and bonus video)
In July there was a mix of formats, but sheet-fed presses were in the majority with eight overall comprised of four B3, three B2 and one great big B1.
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