Category Archive

Creating a solid customer education plan has many potential benefits for your company. Often, the process of documenting standards and creating guidelines for customers also uncovers opportunities for improvement and makes your sales team more productive.

In the third installment of our B2B series, Dan shares insights on three types of growth and which one you can actually control.

Learn about 3 essential customer interactions surrounding your inkjet journey and how to handle them successfully.

Pete Basiliere shares our next tip for saving $100k using teams to reduce downtime and mitigate risk.

The paper industry is experiencing a confluence of factors, a perfect storm of negative impacts. What’s a printer or procurement manager to do?

Ralf Schlozer examines considerations for investing in inkjet for corrugated packaging in the second part of a series.

Elizabeth Gooding spoke with Melanie De Caprio, Marketing Director of SG360 about how they are using inkjet for multi-channel campaigns both for customers and for themselves. Melanie shared response rates and learning from several campaigns and other background on why inkjet print delivers a lift to digital channels.

Best practices and checklist for getting into the growing Vote by Mail segment.

It takes a measured approach to drive down labor churn and become a great company to work for. Check out this case study.

Healthcare companies of all types continue to face the brunt of the pandemic. The people managing the in-plant print operations continue to respond to dynamic changes in business conditions and the need for print, signage, and mail.

In this video, Elizabeth Gooding provides her top reasons to look at the inkjet cost-benefit analysis in different ways and to repeat the process at multiple points in the life of your investment.

Learn the three key attributes of a talent strategy that can help to provide stability while opening a path to operational improvement.

Whether it’s launching new products or services, discontinuing products or services, merger and acquisition strategies or going public, remaining private, 2020 has turned even the most structured approach for defining strategies on its ear.

Inkjet is allowing printers to do more things with a single press, and fewer companies associated with any particular application segment are staying in their own lane.

Interview with Mike Zimny of Toppan Merrill on serving clients and staying nimble with inkjet. Part of our “lane changers and game changers” interview series.

Elizabeth Gooding spoke with Richard Margulies of Winterberry Group about trends in automotive marketing that are driving opportunities across channels.

With full color production inkjet, advanced composition, and customer facing message management tools readily available, sophisticated variable messaging is not a technical challenge. The problem is that companies have been teaching their customers to ignore the message areas for years, and now they need them to pay attention.

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

Every business innovates, solves problems and employs people. We are resilient and COVID-19 will not change that fact. Nevertheless, recovery from the pandemic will be highly irregular and uneven, requiring frequent pivots as the fluid print marketplace evolves to a new normal.

Don’t let misconceptions deter you from evaluating 3D printing within your 2D printing business, but don’t go into it blindly. Ask yourself these questions as you consider expanding your inkjet business.