Whether it is a website, email or direct mail campaign, catalog or postcard, always design with a purpose. Every word, color, font and material should have a purpose and intent. They need to communicate your message. This is what separates good design from bad.
Mike Herold, Director Global Marketing, Production Inkjet Technologies at RICOH talks about the cost benefits that inkjet brought to the transaction printing industry over the past decade and the increasing pressure that transaction printers face as inkjet has evolved into new markets.
Action Mailers, a major, family-owned, direct mail provider located near Philadelphia has completed the latest upgrade in their multi-phase transition from toner to inkjet. Marc Hoy shares lessons learned and the key benefits they have found from their investment.
Our most recent white paper, sponsored by RICOH, examines the many factors that combine to create a quality inkjet solution for a particular market need. The production workflow and quality sensitivity varies significantly from one application segment to another. While some companies may be replacing one technology platform with another, others are challenged to maintain compatibility between inkjet and toner or offset platforms.
Ralf Schlozer provides an overview of the direct mail market in Europe and the impact of regionalization, postal regulations and GDPR on inkjet adoption. He also defines trends affecting the market for 2020.
Offering new ideas to your organization while leveraging the USPS promotions may set the stage for positive change in 2020. Using inkjet platforms to enable print mail operations to enhance the usefulness of mail and take advantage of the various USPS promotions, while delivering value to consumers and postage savings to their organizations. A win, win, win.
Ralf Schlözer, EU correspondent for Inkjet Insight provides the first in a series covering inkjet in Europe. Here’s an overview of inkjet market for transaction printing key market trends in individual countries. Welcome, Ralf.
Most inkjet applications require paper. For many reasons, compatible inkjet paper is in short supply. If you are involved in the inkjet print supply chain, or a buyer of the finished product, it is in your best interest to help clear hurdles to identify and qualify compatible papers and to communicate availability as efficiently as possible.
While every workflow should be unique to the service provider, thinking of the workflow solution as unique to a particular application segment can limit a company in terms of their workflow design and potential for page growth on their inkjet device(s). Designing reusable components within your workflow, and “stubbing in” steps for other types of work you may do in the future, will make your workflow system more flexible, extensible and auditable.
Alex Joos of Group Joos, located in Belgium, joins us for a deeper dive into their use of inkjet across multiple operations. Group Joos provides transaction printing and direct mail services to a very diverse market using inkjet across all areas.
Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.
Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.
Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.
The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.
Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories. Production inkjet has been successful with applications that have light ink coverage printed on uncoated stocks … namely, transactional, direct mail, and some book applications. Many of these applications were converted from high-speed roll-fed toner devices and inkjet provided economic and process benefits and by adding color. Inkjet also provided the ability to add value to printed pages. It’s useful to look at the entire market to help put this area of success in perspective and to think about the requirements for expanding adoption.
Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.
If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.
2019 Personalized Color Transpromo Promotion US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion. They are offering an upfront postage discount to …
“To the inkjet world changing their name to Pixelle is quite fitting as it is Glatfelter’s performance inkjet brand compatible on high speed inkjet devices.” -Mary Schilling Find Pixelle Performance …
If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company’s print volume – whether they think it can transition to inkjet or not.
Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.
Managing your workflow resources, understanding potential bottlenecks and the corresponding job attributes that will trigger them is essential to meeting SLA performance expectations in an inkjet environment. Tim Cooper of NCP Solutions, an OSG Company, provides expert insight on identifying constraints and measuring for success.