Category Archive

Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.

Dave Phillips, Site Director for Paragon Customer Communications has a lot to say about the global printing market and where inkjet fits. In part 1 of this series, Dave provides an overview of the Paragon global footprint spanning 45 countries and the distinct approaches of their 2 UK sites.

The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.

Inkjet Insight maps out I.T. Strategies North American print volume data to explore opportunities for production inkjet technologies. The map looks packaging, publishing, and document application categories. Production inkjet has been successful with applications that have light ink coverage printed on uncoated stocks … namely, transactional, direct mail, and some book applications. Many of these applications were converted from high-speed roll-fed toner devices and inkjet provided economic and process benefits and by adding color. Inkjet also provided the ability to add value to printed pages. It’s useful to look at the entire market to help put this area of success in perspective and to think about the requirements for expanding adoption.

Printing from the first tower allows ink twice as long to dry helping reduce roller build up and print defects in finishing.

If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.

2019 Personalized Color Transpromo Promotion   US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion.  They are offering an upfront postage discount to

“To the inkjet world changing their name to Pixelle is quite fitting as it is Glatfelter’s performance inkjet brand compatible on high speed inkjet devices.” -Mary Schilling Find Pixelle Performance

Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.

Managing your workflow resources, understanding potential bottlenecks and the corresponding job attributes that will trigger them is essential to meeting SLA performance expectations in an inkjet environment. Tim Cooper of NCP Solutions, an OSG Company, provides expert insight on identifying constraints and measuring for success.

One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.