Featured image for “Wes Sparling on IWCO’s Rebrand”
February 9, 2023

Wes Sparling on IWCO’s Rebrand

Elizabeth has a conversation with Wes Sparling of IWCO about the company’s rebrand and the benefits of the evolution of their brand and how they’ve gone “all-in” on digital. 
Featured image for “SG360° on the Marketing Lift of Inkjet – Video”
February 16, 2021

SG360° on the Marketing Lift of Inkjet – Video

Elizabeth Gooding spoke with Melanie De Caprio, Marketing Director of SG360 about how they are using inkjet for multi-channel campaigns both for customers and for themselves. Melanie shared response rates and learning from several campaigns and other background on why inkjet print delivers a lift to digital channels.
Featured image for “Celebrating Halloween with Paper?”
October 30, 2020

Celebrating Halloween with Paper?

Happy Halloween. I wanted to highlight this excellent marketing post from International Paper that provides value to parents with kids stuck at home and promotes the value of paper.
Featured image for “What’s Driving Automotive Marketers Crazy?”
October 8, 2020

What’s Driving Automotive Marketers Crazy?

Elizabeth Gooding spoke with Richard Margulies of Winterberry Group about trends in automotive marketing that are driving opportunities across channels.
Featured image for “Catalog Marketing in a New Retail Reality”
August 11, 2020

Catalog Marketing in a New Retail Reality

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.
Featured image for “Trend Knows Their Destination”
June 16, 2020

Trend Knows Their Destination

We love printing companies who eat their own cooking. Learn how Trend Offset Printing put their inkjet environment to use on their own marketing leveraging data, creative design and extensive personalization. #inkjetinnovation
Featured image for “The New Normal and Inkjet Printing”
May 6, 2020

The New Normal and Inkjet Printing

Every business innovates, solves problems and employs people. We are resilient and COVID-19 will not change that fact. Nevertheless, recovery from the pandemic will be highly irregular and uneven, requiring frequent pivots as the fluid print marketplace evolves to a new normal.
Featured image for “Test New Inkjet Applications on Yourself”
October 7, 2019

Test New Inkjet Applications on Yourself

Inkjet Tip of the Week: Want to broaden your business reach with postcards, or posters? Signage or something else your inkjet device can deliver? Create a campaign for yourself that tests the quality limits of your environment and mail it, post it on your walls, give it to your sales reps or talk about it online. In addition to learning about new opportunities with your inkjet solution, you gain a marketing campaign, make your sales team more comfortable and streamline future implementations. So test, test, test and win, win, win!
Featured image for “5 Ways Production Inkjet Improves Direct Mail – White Paper”
September 10, 2019

5 Ways Production Inkjet Improves Direct Mail – White Paper

Learn about the latest direct mail personalization trends that can be effectively managed with production inkjet. An Inkjet Insight white paper for Inkjet Direct Mail Professionals commissioned by HP. Free download – 10 pages.

Filter Knowledge Base Posts


Inkjet Tools

Device Finder

Device Finder consolidates inkjet device specifications from OEMs around the world into a single, searchable database.
Launch Device Finder

Paper Finder

Paper Finder consolidates inkjet paper specifications from mills around the world into a single, searchable database.
Launch Paper Finder

Workflow & Software Finder

Search by category to find the tools & software that drive inkjet productivity.
Launch Workflow & Software Finder

Finishing Finder

Search by category to find the finishing systems that drives inkjet productivity.
Launch Finishing Finder