Wes Sparling on IWCO’s Rebrand

By Inkjet Insight / Published:

Elizabeth has a conversation with Wes Sparling of IWCO about the company’s rebrand and the benefits of the evolution of their brand and how they’ve gone “all-in” on digital.

Wes Sparling, Chief Marketing Officer, IWCO
Wes Sparling serves as Chief Marketing Officer at IWCO, a leading direct marketing organization headquartered in Chanhassen, Minnesota. In his role, Wes is responsible for providing executive leadership, strategic direction, campaign strategy, and scientific test design. He is an accomplished marketing strategist and direct marketing expert with more than 25 years’ experience providing strategic marketing solutions to more than 100 blue chip clients. Wes works with clients to effectively use traditional broadcast media, non-traditional media, online marketing, and direct mail marketing to drive results, evaluating the effectiveness of current marketing efforts and setting strategic direction for future campaigns. An agency founder, entrepreneur, and direct marketing expert, Wes has held executive roles at firms including: Hunt Marketing (Hunt DDB Direct), Cramer-Krasselt, and Direct Partner (RAPP LA – An Omnicom Company).

Leave a Comment