Tag Archive

Elizabeth has a conversation with Wes Sparling of IWCO about the company’s rebrand and the benefits of the evolution of their brand and how they’ve gone “all-in” on digital. 

Elizabeth Gooding spoke with Melanie De Caprio, Marketing Director of SG360 about how they are using inkjet for multi-channel campaigns both for customers and for themselves. Melanie shared response rates and learning from several campaigns and other background on why inkjet print delivers a lift to digital channels.

Happy Halloween. I wanted to highlight this excellent marketing post from International Paper that provides value to parents with kids stuck at home and promotes the value of paper.

Elizabeth Gooding spoke with Richard Margulies of Winterberry Group about trends in automotive marketing that are driving opportunities across channels.

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

We love printing companies who eat their own cooking. Learn how Trend Offset Printing put their inkjet environment to use on their own marketing leveraging data, creative design and extensive personalization. #inkjetinnovation

Every business innovates, solves problems and employs people. We are resilient and COVID-19 will not change that fact. Nevertheless, recovery from the pandemic will be highly irregular and uneven, requiring frequent pivots as the fluid print marketplace evolves to a new normal.

Inkjet Tip of the Week: Want to broaden your business reach with postcards, or posters? Signage or something else your inkjet device can deliver? Create a campaign for yourself that tests the quality limits of your environment and mail it, post it on your walls, give it to your sales reps or talk about it online. In addition to learning about new opportunities with your inkjet solution, you gain a marketing campaign, make your sales team more comfortable and streamline future implementations. So test, test, test and win, win, win!

Learn about the latest direct mail personalization trends that can be effectively managed with production inkjet. An Inkjet Insight white paper for Inkjet Direct Mail Professionals commissioned by HP. Free download – 10 pages.