Featured image for “Pantone – Friend or Foe of Printers?”
July 21, 2022

Pantone – Friend or Foe of Printers?

A look at how Pantone interconnects designers and printers, for good and bad, and why color education is more important than ever.
Featured image for “Setting Up Papers in a Challenging Paper Market”
May 18, 2022

Setting Up Papers in a Challenging Paper Market

Getting the paper you need when you need it has become a daily challenge for all printers, and IWCO Direct is no exception.
Featured image for “Why Inkjet Fits Direct Mail Like a Glove”
January 4, 2022

Why Inkjet Fits Direct Mail Like a Glove

With new inks and technologies around the corner all the time, inkjet will continue to fit direct mail like a glove for years to come.
Featured image for “HP PageWide Industrial Looks Back at 2021”
December 9, 2021

HP PageWide Industrial Looks Back at 2021

Elizabeth Gooding had the opportunity to catch up with Kris Albee, Global Marketing Strategist with HP PageWide Industrial to talk about their strong year with inkjet placements and volumes in 2021.
Featured image for “November Inkjet Installation Roundup – Wow for Q4”
December 3, 2021

November Inkjet Installation Roundup – Wow for Q4

Fourth quarter is looking extremely healthy at many companies. We have 33 press install announcements to report! The trend this month is for multi-press deals, so we are looking at 12 installation sites (companies). Let’s look at who is trading in multiples and the press sizes and application segments with the most activity in November.
Featured image for “The Value of Diversity in Inkjet Printers”
October 6, 2021

The Value of Diversity in Inkjet Printers

IWCO Direct on the value of having more than one type of inkjet press.
Featured image for “10 Minute Tip – Get Organized!”
August 30, 2021

10 Minute Tip – Get Organized!

Mike Todryk on improvements you can make without buying software. Our next 10 minute tip to save you $100k.
Featured image for “Wide Open Color”
August 25, 2021

Wide Open Color

Mike Todryk speaks to those who say “We don’t need no stinkin’ color standards. We want wide open color!”
Featured image for “Why Standards Are Important in Inkjet”
June 9, 2021

Why Standards Are Important in Inkjet

Printing to standards doesn’t necessarily mean printing to ISO standards – but you do need standards to follow.
Featured image for “Effects of Paper on Brand Colors”
April 7, 2021

Effects of Paper on Brand Colors

Real world look at the impact of paper color on inkjet-produced brand colors from IWCO Direct.
Featured image for “Understanding Media Qualification – Replay”
March 16, 2021

Understanding Media Qualification – Replay

Our March Inkjet Explainer tackles that fundamental factor of inkjet life – media qualification. How do you get from a paper that is “approved” by your OEM to finding something right for jobs on your press?
Featured image for “Press Checks and the Current Pandemic”
September 1, 2020

Press Checks and the Current Pandemic

We are living in unprecedented times. The silver lining is that times like this often force us to implement changes that we really should have made long ago. Let’s use this time to tighten up our own ship and “Be Prepared.”
Featured image for “Educating About Color Quality Across Your Organization”
July 21, 2020

Educating About Color Quality Across Your Organization

Where is the greatest need for color education? With the advent of easily accessible desktop publishing tools like InDesign and Photoshop, large numbers of people are creating print pieces without a lot (or even any) of the formal training and understanding of color that was required of print professionals in the past.
Featured image for “Process Control Supports Color Management”
April 7, 2020

Process Control Supports Color Management

A Match Made in Color Heaven In a previous article, we discussed how adding color management tools like G7 to the calibration process enhances your digital printing. In this article,
Featured image for “Can G7 Work with Inkjet? User Perspectives”
February 26, 2020

Can G7 Work with Inkjet? User Perspectives

Mike Todryk of IWCO Direct uses G7 color management across a range of production processes, including inkjet. In this post he lays to rest some misconceptions about G7 and its uses and shares insight on how the process can add value.
Featured image for “Importance of Clear Communication with Print Providers”
November 20, 2019

Importance of Clear Communication with Print Providers

Mike Todryk, Color Technical Specialist for IWCO Direct shares three of the biggest client communication gaps impacting Production Service Provider’s ability to reproduce brand colors correctly. Educate your customers, educate yourself and get colors right the first time.
Featured image for “IWCO Direct’s Seamless Inkjet and Offset Environment – Video”
October 15, 2019

IWCO Direct’s Seamless Inkjet and Offset Environment – Video

Kurt Ruppel of IWCO Direct talks about their mixed-process environment and why is pays to think of an inkjet device as a press.
Featured image for “Lessons Learned About Color Gamut”
September 3, 2019

Lessons Learned About Color Gamut

The sheer number of factors that affect the color gamut in production inkjet can be overwhelming. Whether you are a Print Services Provider or a buyer of inkjet-printed products, these color gamut factors matter. IWCO Direct spends a lot of time answering these questions internally and for customers. Here are some of the things they’ve learned thus far.
January 14, 2019

Designer’s Guide to Inkjet Meets Dear Client

Debora Haskel of IWCO Direct discusses how marketing professionals can get the most value and best results from printers using two recently published resources.
Featured image for “A Tight Paper Market Demands a Disciplined Sourcing Strategy”
October 1, 2018

A Tight Paper Market Demands a Disciplined Sourcing Strategy

Karen Weil, Director of Procurement for IWCO Direct, shares her impressions of Inkjet Insight’s market research on paper supply and her approach to securing paper for her client’s projects.

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