Featured image for “Engage your B2B Customers”
November 1, 2023

Engage your B2B Customers

In a continuation of how to interview customers, Dan Adams discusses how to engage your B2B customers. You have a few objectives when interviewing: customer insight and customer engagement. The best salespeople ask questions that engage customers about their needs. 
Featured image for “Persuade customers to be interviewed”
October 10, 2023

Persuade customers to be interviewed

Dan Adams is back with the latest in his innovation video series – getting your customers to talk.
Featured image for “Quantitative Interviews are a Must”
September 5, 2023

Quantitative Interviews are a Must

Want to know how to eliminate innovation errors? It starts with quantitative questioning!
Featured image for “Build Your Interviewing Skills”
August 16, 2023

Build Your Interviewing Skills

Dan Adams is back with his latest in his Growth & Innovation series and explains how to apply probing questions in your customer interviews.
Featured image for “Let Your Customers Surprise You”
March 30, 2023

Let Your Customers Surprise You

Hate surprises? Same. There’s a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers. 
Featured image for “B2B Interviewing Fundamentals”
March 1, 2023

B2B Interviewing Fundamentals

What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.
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January 25, 2023

Eliminate most commercial risk

Are you gambling with R&D dollars? You can eliminate technical risk in the development stage. But how can you reduce commercial risk in the front-end? Stop guessing and start researching with ecosystem interviews. Dan Adams explains how you should conduct these interviews to receive unfiltered, unbiased customer insight.
Featured image for “Immerse your team in customer outcomes”
January 4, 2023

Immerse your team in customer outcomes

Becoming an industry leader is OSUM, but is your focus clear? Dan Adams discusses two key principles to sustainable growth and understanding customer outcomes to increase your customer value.
Featured image for “Give your hypotheses the silent treatment”
December 13, 2022

Give your hypotheses the silent treatment

What should you do if you have a product idea? Lead with your idea? Ignore it? What about silently testing it? Dan Adams tells us how we should interview customers by keeping their outcomes in mind – which will help you find the perfect home for your cool new product. 
Featured image for “Reducing Risk for Inkjet Developers and Implementers – Webinar replay”
September 14, 2022

Reducing Risk for Inkjet Developers and Implementers – Webinar replay

Sometimes the key to taking risk out of inkjet projects is to learn how to fail faster. As long as you don’t keep making the same mistakes.
Featured image for “Growth Innovation Series: Understanding B2B Advantages”
August 2, 2022

Growth Innovation Series: Understanding B2B Advantages

Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.
Featured image for “Creating Solutions from Inkjet and Consumables Technology”
March 21, 2022

Creating Solutions from Inkjet and Consumables Technology

Technology developments are science-facing. They turn money into knowledge. Product development is market facing and turns knowledge back into money.
Featured image for “Introducing the B2B Growth & Innovation Series”
February 15, 2022

Introducing the B2B Growth & Innovation Series

We are excited to kick off a new B2B Growth & Innovation video series for our inkjet entrepreneurs. Each new chapter will help you to address particular challenges.

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