March 30, 2023
Hate surprises? Same. There’s a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers.
March 1, 2023
B2B Interviewing Fundamentals
What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.
January 25, 2023
Eliminate most commercial risk
Are you gambling with R&D dollars? You can eliminate technical risk in the development stage. But how can you reduce commercial risk in the front-end? Stop guessing and start researching with ecosystem interviews. Dan Adams explains how you should conduct these interviews to receive unfiltered, unbiased customer insight.
January 4, 2023
Immerse your team in customer outcomes
Becoming an industry leader is OSUM, but is your focus clear? Dan Adams discusses two key principles to sustainable growth and understanding customer outcomes to increase your customer value.
December 13, 2022
Give your hypotheses the silent treatment
What should you do if you have a product idea? Lead with your idea? Ignore it? What about silently testing it? Dan Adams tells us how we should interview customers by keeping their outcomes in mind – which will help you find the perfect home for your cool new product.
September 14, 2022
Reducing Risk for Inkjet Developers and Implementers – Webinar replay
Sometimes the key to taking risk out of inkjet projects is to learn how to fail faster. As long as you don’t keep making the same mistakes.
August 2, 2022
Growth Innovation Series: Understanding B2B Advantages
Dan Adams decodes 5 advantages that B2B businesses have over B2C businesses in understanding and serving their customers.
March 21, 2022
Creating Solutions from Inkjet and Consumables Technology
Technology developments are science-facing. They turn money into knowledge. Product development is market facing and turns knowledge back into money.
February 15, 2022
Introducing the B2B Growth & Innovation Series
We are excited to kick off a new B2B Growth & Innovation video series for our inkjet entrepreneurs. Each new chapter will help you to address particular challenges.
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