Introducing the B2B Growth & Innovation Series

By Elizabeth Gooding / Published:

We are excited to kick off a new B2B Growth & Innovation video series for our inkjet entrepreneurs. Whether you are a print provider, in-plant printer, OEM, solution developer or consultant I think you will find these short, no-nonsense tips worth your time.

This series is hosted by one of the foremost experts in B2B innovation, Dan Adams. Dan doesn’t just talk about innovation, he has learned by doing. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. In a long and storied career working within and with Fortune 500 corporations, he has explored all aspects of B2B innovation.

 Are You a Business Builder? Check out the next episode

Dan Adams is the Founder and President of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. AIM has conducted significant original research into the behaviors that drive B2B organic growth and shared their learning in the form of repeatable methodologies and educational videos like the ones we are sharing on Inkjet Insight. We kick off this week with “Superior B2B Growth is Challenging” and promise that subsequent chapters will help you to address those challenges.

About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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