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August 11, 2020

Catalog Marketing in a New Retail Reality

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.
Featured image for “The Impact of Drying on Inkjet Performance – Free White Paper”
June 4, 2020

The Impact of Drying on Inkjet Performance – Free White Paper

Download our latest white paper “The Impact of Drying on Inkjet Performance” which includes detailed print quality analysis measurements at multiple coverage levels, on multiple stocks using two different drying solutions and the same base inkjet press. Free registration required for access.
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April 29, 2020

Book Publishing – Driven by Digital to New Heights

Commissioned by Canon Solutions America, this ebook provides a snapshot of the book manufacturing industry, prior to the pandemic, including production volumes, market segmentation and production workflows.
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April 15, 2020

Designer Opportunities: Prepare for New Markets in Inkjet

Mary Schilling provides an overview of the growing range of opportunities available to designers who understand the capabilities and constraints of inkjet printing.
Featured image for “What Drives Catalog Marketing Success – Free eBook”
March 25, 2020

What Drives Catalog Marketing Success – Free eBook

What drives catalog marketing success in the 2020s? Download this free 15-page eBook commissioned by Ricoh in cooperation with The American Catalog Mailers Association to find out what catalog brands and their suppliers need to succeed in this challenging market.
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June 5, 2019

Premium Tool – Customizable Process Color Guide

An updated to our series of tools is a fully customizable Process Color Guide for our premium members. Designed as a fan book, the guide can be printed on each of your approved inkjet papers and supplied to customers as appropriate for their design project.
Featured image for “Inkjet Insight Tint Book – Free Tool”
May 15, 2019

Inkjet Insight Tint Book – Free Tool

Pretty much everyone is familiar with the Pantone swatch / tint book which shows the CMYK, RGB and HTML values used to reproduce each swatch color, or tint, as accurately as possible in standard print and onscreen applications. The problem is that production inkjet is not really a “standard” print application.
Featured image for “Essential Software for Inkjet Success”
April 30, 2018

Essential Software for Inkjet Success

Elizabeth Gooding shares her insights on key software investments to deliver end-to-end workflows that meet customer needs, are scalable, and achieve production efficiency goals.
April 19, 2018

Key Trends in Inkjet Paper Development & Evaluation

Advances in inkjet technology and fluids are enabling production on a wider variety of paper grades and finishes. How does this impact the evaluation process for papers? What new variables must be considered when evaluating paper for particular application segments. Mary offered work-arounds for scarcity in the market and tips on finding and evaluating papers.
April 13, 2018

Inkjet Fun Crossword Puzzle Answer Key

There were so many great inkjet conferences this week and we felt bad for the people who couldn’t attend so we made a crossword puzzle to keep you busy. As promised – here is the answer key.
Featured image for “Business Case Calculator for Software”
April 11, 2018

Business Case Calculator for Software

A very simple tool to allow you do do some “what if” analysis on how improvements in uptime, minimizing paper changes and other seemingly minimal improvements can impact your revenue over the course of the year. It adds up!
April 9, 2018

Inkjet Fun – Crossword

We’ve put together something to keep you thinking about inkjet – an inkjet crossword puzzle. If you’ve been reading our posts you should find this pretty easy. Post a comment to brag if you finish in less than 10 minutes.
March 26, 2018

How to Make the Business Case for Essential Software

As faster and more productive inkjet devices reach the market, maximizing productive uptime is truly essential. Unfortunately, many companies skimp on building the costs for essential software into their inkjet justification. Find out how costly this mistake can be.
Featured image for “RFP Checklist: Production Inkjet Requirements”
March 20, 2017

RFP Checklist: Production Inkjet Requirements

Before you can effectively research your production inkjet options, you need to consider the features that are most important. That, of course, is dependent on the volumes you need to support, the types of applications those volumes represent and whether those volumes are existing business that needs to be transitioned or new business for your organization.
March 16, 2017

Premium Customizable Fingerprint Files

Fingerprints are an indispensable way to help your customers understand the benefits of inkjet and the paper selected for a particular job.
March 2, 2017

Setting Customer Expectations with a Fingerprint

One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.

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Device Finder consolidates inkjet device specifications from OEMs around the world into a single, searchable database.
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Paper Finder consolidates inkjet paper specifications from mills around the world into a single, searchable database.
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