Category Archive

Across the spectrum of B2C and B2B, when consumers couldn’t find their preferred product at their preferred retailer, they changed their shopping behavior: many consumers have tried a different brand or shopped at a different retailer in the past few months by necessity. Here’s the scary part for a lot of retailers – they may never switch back. Mailing less catalogs puts brands at risk – but continuing to mail catalogs without knowing the right products and messaging are getting to the right people is also risky. Here how Land’s End is striking the right balance for their brand.

Download our latest white paper “The Impact of Drying on Inkjet Performance” which includes detailed print quality analysis measurements at multiple coverage levels, on multiple stocks using two different drying solutions and the same base inkjet press. Free registration required for access.

Commissioned by Canon Solutions America, this ebook provides a snapshot of the book manufacturing industry, prior to the pandemic, including production volumes, market segmentation and production workflows.

Mary Schilling provides an overview of the growing range of opportunities available to designers who understand the capabilities and constraints of inkjet printing.

What drives catalog marketing success in the 2020s? Download this free 15-page eBook commissioned by Ricoh in cooperation with The American Catalog Mailers Association to find out what catalog brands and their suppliers need to succeed in this challenging market.

An updated to our series of tools is a fully customizable Process Color Guide for our premium members. Designed as a fan book, the guide can be printed on each of your approved inkjet papers and supplied to customers as appropriate for their design project.

Pretty much everyone is familiar with the Pantone swatch / tint book which shows the CMYK, RGB and HTML values used to reproduce each swatch color, or tint, as accurately as possible in standard print and onscreen applications. The problem is that production inkjet is not really a “standard” print application.

Elizabeth Gooding shares her insights on key software investments to deliver end-to-end workflows that meet customer needs, are scalable, and achieve production efficiency goals.

Advances in inkjet technology and fluids are enabling production on a wider variety of paper grades and finishes. How does this impact the evaluation process for papers? What new variables must be considered when evaluating paper for particular application segments. Mary offered work-arounds for scarcity in the market and tips on finding and evaluating papers.

There were so many great inkjet conferences this week and we felt bad for the people who couldn’t attend so we made a crossword puzzle to keep you busy. As promised – here is the answer key.

A very simple tool to allow you do do some “what if” analysis on how improvements in uptime, minimizing paper changes and other seemingly minimal improvements can impact your revenue over the course of the year. It adds up!

We’ve put together something to keep you thinking about inkjet – an inkjet crossword puzzle. If you’ve been reading our posts you should find this pretty easy. Post a comment to brag if you finish in less than 10 minutes.

As faster and more productive inkjet devices reach the market, maximizing productive uptime is truly essential. Unfortunately, many companies skimp on building the costs for essential software into their inkjet justification. Find out how costly this mistake can be.

Before you can effectively research your production inkjet options, you need to consider the features that are most important. That, of course, is dependent on the volumes you need to support, the types of applications those volumes represent and whether those volumes are existing business that needs to be transitioned or new business for your organization.

Fingerprints are an indispensable way to help your customers understand the benefits of inkjet and the paper selected for a particular job.

One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.