US Postal Service Encouraging Variable Printing

In Direct Marketing, Industry Issues, Inkjet News, Knowledge Base, News, Transitional Mail by Mary Schilling0 Comments

2019 Personalized Color Transpromo Promotion

 

US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion.  They are offering an upfront postage discount to mailers using dynamic and variable color print for personalized transpromotional marketing and bills.

Click here for full Program Requirements

 

Promotion Period: July 1 – December 31, 2019

Registration Period: May 15 – December 31, 2019

Promotions are under consideration by the Postal Service. Any 2019 USPS promotions under consideration are subject to USPS, BOG and PRC approval. All requirements are tentative and in draft form.

This promotion encourages mailers of bills and statements to use color messaging in order to create a greater connection to and response from consumers. The Promotion is intended to increase the value of First-Class Mail, and encourage mailers to invest in color print technology. An upfront postage discount is provided to mailers who use dynamic/variable color print for personalized transpromotional marketing messages on their bills and statements. For companies who have participated in this promotion in prior years, the mailer will be required to incorporate both dynamically printed color and personalized messaging in the mailpieces. For companies/mail owners who have not previously participated, only the dynamic color printing requirement must be satisfied in their first year of participation to help facilitate the process of getting on board with the technology.

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