Printing Direct Marketing with Production Inkjet

Wolverine Solutions Group shares their experience working with both aqueous and UV inkjet for transaction printing and direct marketing.

Check out this 5 step process from Monadnock Insights to accelerate your inkjet security print offering.

In this installment of the Transformations interview series, Joe Maloy of Polaris Direct, discusses how inkjet transformed not only Polaris, but the way their marketing clients approach customer programs.

This month we learned of 11 new production inkjet installs with 5 in the US and 6 in Europe.

The evolution of programmatic and trigger based marketing mail has accelerated with inkjet. Get the proof points from Polaris Direct, Data Axle and Postalytics.

In this series, Kimberly Meyers talks with companies who have made the switch to inkjet. In this article, we reflect with Content Critical Solutions’ journey to inkjet and how it transformed their business.

Posters, banners, signage – there is a large group of print applications that are based on a large format, unfolded sheet and usually printed single sided. Admittedly, what exactly constitutes a “large format” is up for discussions.

In this video, Elizabeth Gooding provides her top reasons to look at the inkjet cost-benefit analysis in different ways and to repeat the process at multiple points in the life of your investment.

Updates on all 2020 production inkjet press launches serving the document and publishing market, when announced, when commercially available and important development trends.

Commercial printing is a large market with little digital penetration, providing green fields for the right inkjet technology. But what is the “right” technology?

Ricoh unveils a first look at the RICOH Pro Z75, its highly anticipated B2 sheet-fed inkjet system. The state-of-the-art, Ricoh-developed press with future-defining technology is built to help businesses reach new benchmarks for productivity, image quality and operating costs.

Texas-based PrintMail Pro shares their experience transitioning from toner to inkjet with support from Project 360

Ralf Schlozer provides an overview of the light-to-mid production inkjet devices making an impact in the European market.

Marco Boer’s keynote presentation positioned inkjet as the single growth technology – if providers are prepared for the “post tipping point” realities and make the necessary changes.

Interview with Mike Zimny of Toppan Merrill on serving clients and staying nimble with inkjet. Part of our “lane changers and game changers” interview series.

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WhatTheyThink’s Richard Romano and Inkjet Insight’s Elizabeth Gooding teamed up for an overview of the impact of inkjet on the mailing industry at the MCS Mail Manufacturing Summit.

Thomas Printworks is a different kind of printing company that takes an unusual perspective on print markets. While many companies categorize themselves as a particular type of printer, direct mail, commercial books, etc., Thomas Printworks looks at the customers they want to capture and how to do the most for those customers. In terms of printing applications and technology, they simply look at large format and “small format.” This article discusses the digital print portfolio the company uses to deliver solutions of all sizes to a wide range of customers and what they have learned from investing in inkjet.

Mary Schilling and Elizabeth Gooding will be talking about all the weird and wonderful things that are possible with inkjet. Expect lots of examples of cool applications and things you will want to know if you are thinking about branching out.

Tim Curtis of CohereOne delivered a data-driven and compelling presentation on the value of print in the multi-channel direct marketing ecosystem at the 2020 Inkjet Summit. Learn how print improves digital campaigns and how you can benefit.