Printing Direct Marketing with Production Inkjet

In this series, Kimberly Meyers talks with companies who have made the switch to inkjet. In this article, we reflect with Content Critical Solutions’ journey to inkjet and how it transformed their business.

Posters, banners, signage – there is a large group of print applications that are based on a large format, unfolded sheet and usually printed single sided. Admittedly, what exactly constitutes a “large format” is up for discussions.

In this video, Elizabeth Gooding provides her top reasons to look at the inkjet cost-benefit analysis in different ways and to repeat the process at multiple points in the life of your investment.

Updates on all 2020 production inkjet press launches serving the document and publishing market, when announced, when commercially available and important development trends.

Commercial printing is a large market with little digital penetration, providing green fields for the right inkjet technology. But what is the “right” technology?

Ricoh unveils a first look at the RICOH Pro Z75, its highly anticipated B2 sheet-fed inkjet system. The state-of-the-art, Ricoh-developed press with future-defining technology is built to help businesses reach new benchmarks for productivity, image quality and operating costs.

Texas-based PrintMail Pro shares their experience transitioning from toner to inkjet with support from Project 360

Ralf Schlozer provides an overview of the light-to-mid production inkjet devices making an impact in the European market.

Marco Boer’s keynote presentation positioned inkjet as the single growth technology – if providers are prepared for the “post tipping point” realities and make the necessary changes.

Interview with Mike Zimny of Toppan Merrill on serving clients and staying nimble with inkjet. Part of our “lane changers and game changers” interview series.

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WhatTheyThink’s Richard Romano and Inkjet Insight’s Elizabeth Gooding teamed up for an overview of the impact of inkjet on the mailing industry at the MCS Mail Manufacturing Summit.

Thomas Printworks is a different kind of printing company that takes an unusual perspective on print markets. While many companies categorize themselves as a particular type of printer, direct mail, commercial books, etc., Thomas Printworks looks at the customers they want to capture and how to do the most for those customers. In terms of printing applications and technology, they simply look at large format and “small format.” This article discusses the digital print portfolio the company uses to deliver solutions of all sizes to a wide range of customers and what they have learned from investing in inkjet.

Mary Schilling and Elizabeth Gooding will be talking about all the weird and wonderful things that are possible with inkjet. Expect lots of examples of cool applications and things you will want to know if you are thinking about branching out.

Tim Curtis of CohereOne delivered a data-driven and compelling presentation on the value of print in the multi-channel direct marketing ecosystem at the 2020 Inkjet Summit. Learn how print improves digital campaigns and how you can benefit.

Whether you are working on direct mail or transaction printing, designing for ease of navigation and to deliver a clear message is just as important as the color scheme or graphics used. Each color carries a message or an emotion and will provoke a response. Choosing the colors to support the intended tone of the mailing is important – particularly when there is a call to action that needs emphasis.

This week Canon launched the ProStream 1800, increasing productivity and successfully shifting the break-even point between offset and inkjet will exceeding the offset color gamut.

This June, Kodak announced the launch of their latest device: the Prosper Ultra 520, fulfilling their promise to “double down on digital.” We take a deep dive on the device specs and what makes Kodak’s latest offering remarkable.

We love printing companies who eat their own cooking. Learn how Trend Offset Printing put their inkjet environment to use on their own marketing leveraging data, creative design and extensive personalization. #inkjetinnovation

The new press is the first Kodak-manufactured press using Kodak’s revolutionary ULTRASTREAM writing system, which employs high-precision placement of smaller, perfectly round, satellite-free drops to produce the highest inkjet image quality available in the marketplace today, according to Kodak announcement.