Printing Direct Marketing with Production Inkjet

If you are using inkjet coated or primed offset coated paper, different papers will have different porosity levels on each side of the sheet.

2019 Personalized Color Transpromo Promotion   US Postal service is encouraging mailers of color messaging to sign up for the discount mailing promotion.  They are offering an upfront postage discount to

Karen Weil, Director of Procurement for IWCO Direct, shares her impressions of Inkjet Insight’s market research on paper supply and her approach to securing paper for her client’s projects.

RISO, Inc. will be launching the T2 twin-engine cut sheet production inkjet platform at Chicago’s PRINT18. This printer is designed for the transactional, direct mail and the short run book publishing markets and can produce up to 320 color impressions per minute.

Highlights from the latest Smithers Pira report: The Future of Inkjet Printing to 2023 project that the value of the global inkjet market will rise at 9.4% over the next five years. As the global print market transforms, shifts in buyer demands—short runs, versioned and personalized products—and higher quality are aligning with the capabilities of inkjet. This is making it a key focus for technology developers. This analysis shows that inkjet will grow by deepening its penetration into existing markets and exploiting new emergent market opportunities through 2023.

Managing your workflow resources, understanding potential bottlenecks and the corresponding job attributes that will trigger them is essential to meeting SLA performance expectations in an inkjet environment. Tim Cooper of NCP Solutions, an OSG Company, provides expert insight on identifying constraints and measuring for success.

Mike Dietz, Executive Creative Director with IWCO Direct discusses best practices in designing for digital and approaches to customer education on the wonders of production inkjet.

The growth markets for production inkjet lie in the segments where creatives hold sway. If you want to grow pages in these markets, you will need to get designers on your side.

Mary Schilling discusses the opportunity for sheet-fed inkjet including the traditional barriers of paper, pricing and image quality. The analysis discusses the requirements for inkjet to compete with commercial offset printing.

Robert Clark of IWCO Direct discusses their experience migrating from conventional print to production inkjet. The pros far outweighed the cons, but that doesn’t mean the journey to inkjet came without a learning curve.

One challenge that companies new to inkjet face is to move customers from a model where they control paper buying to one where they are expected to choose from a list of approved papers. Another challenge is to get customers to send files that are designed appropriately for the paper selected and the device it will be produced on. One tool that can help with both of these challenges is what is known as a fingerprint file.