Cost-Benefit Analysis – Lather, Rinse, Repeat – Video

By Elizabeth Gooding / Published:

When evaluating inkjet, there is a big focus on Total Cost of Ownership (TCO) analysis focused on comparing presses and developing the business case for investment. In this video, Elizabeth Gooding provides some good reasons to look at the cost-benefit analysis in different ways and to repeat the process at multiple points in the life of your investment. Investment analysis is not a one time thing – it should be part of a continuous improvement process.

About the Author

Elizabeth Gooding


Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.


  1. Great dialog/delivery Elizabeth thanks for all good reminders.

  2. High speed, production inkjet is such a new beast, very relevant pointers on what to look for when evaluating a new technology area. Nice quality video. Dr Abhay Sharma, Professor, Ryerson University

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