Printing Marketing Collateral with Production Inkjet

Ricoh unveils a first look at the RICOH Pro Z75, its highly anticipated B2 sheet-fed inkjet system. The state-of-the-art, Ricoh-developed press with future-defining technology is built to help businesses reach new benchmarks for productivity, image quality and operating costs.

Marco Boer’s keynote presentation positioned inkjet as the single growth technology – if providers are prepared for the “post tipping point” realities and make the necessary changes.

Interview with Mike Zimny of Toppan Merrill on serving clients and staying nimble with inkjet. Part of our “lane changers and game changers” interview series.

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Whether you are working on direct mail or transaction printing, designing for ease of navigation and to deliver a clear message is just as important as the color scheme or graphics used. Each color carries a message or an emotion and will provoke a response. Choosing the colors to support the intended tone of the mailing is important – particularly when there is a call to action that needs emphasis.

This June, Kodak announced the launch of their latest device: the Prosper Ultra 520, fulfilling their promise to “double down on digital.” We take a deep dive on the device specs and what makes Kodak’s latest offering remarkable.

The new press is the first Kodak-manufactured press using Kodak’s revolutionary ULTRASTREAM writing system, which employs high-precision placement of smaller, perfectly round, satellite-free drops to produce the highest inkjet image quality available in the marketplace today, according to Kodak announcement.

More than ever, inkjet provides a creative avenue for businesses to produce marketing in a cost effective way while adding value add and personalisation for various print products they would not have considered before.

Ricoh partners with commercial printing companies to drive requirements for their inkjet technology enhancements and business services. More than hardware is required to drive success.

Mary Schilling provides an overview of the growing range of opportunities available to designers who understand the capabilities and constraints of inkjet printing.

With the introduction of two new VarioPPRINT iX models, Canon is focused squarely on the needs of general commercial printers for high image quality on a wide media range and flexibility to run mixed media jobs at full speed. Canon will continue to market and support the current VarioPrint+ iSeries in the appropriate markets along with the new VarioPRINT iX Series. The new devices will be ready to ship in July 2020. See overview and supporting white paper.

Unicorn Graphics began in New York as a humble calendar printer in 1985 and has expanded into a multi-million-dollar creative print company offering a wide array of printed products.Looking beyond inkjet technology as a print service, Unicorn Graphics is bringing product, and product customization, to market using material which we don’t normally don’t think about printing on. Get ready to see some cool stuff.

This week HP provided a pre-drupa peek at the HP PageWide Web Press T250 HD and new Brilliant InkTM that will be added to its inkjet portfolio this year. Learn about the new capabilities of the device, available before the end of 2020, and how they compare to other devices already in the market from Canon, Ricoh and Screen.

Ralf Schlozer takes a careful look at aspects of the commercial printing market in Europe and where inkjet has and has not penetrated. Key adopters of different inkjet options are referenced along with expectations for future development.

Mike Todryk of IWCO Direct uses G7 color management across a range of production processes, including inkjet. In this post he lays to rest some misconceptions about G7 and its uses and shares insight on how the process can add value.

Our most recent white paper, sponsored by RICOH, examines the many factors that combine to create a quality inkjet solution for a particular market need. The production workflow and quality sensitivity varies significantly from one application segment to another. While some companies may be replacing one technology platform with another, others are challenged to maintain compatibility between inkjet and toner or offset platforms.

Ralf Schlozer provides an overview of the direct mail market in Europe and the impact of regionalization, postal regulations and GDPR on inkjet adoption. He also defines trends affecting the market for 2020.

Adding a tactile differentiator like soft-touch to inkjet pages is the simplest way to gain attention and make inkjet print stand out. Learn about options for different applications and the potential benefits beyond haptic response.

Cary Sherburne and Elizabeth Gooding talk about the growing market for on-demand textiles and opportunities for commercial printers to get in the game. If you’re interested in this market, Cary says “Do it now!.”

Get the latest Inkjet Insight white paper “Experience, Relationships and Inkjet in the Commercial Printing Marketplace.” Download for free compliments of Komori.